- Cultural Underrepresentation Is Bad For Business
Marketing Insider, Nancy Tellet - Tuesday, September 11, 2018
Culture can be difficult to navigate and even harder to infuse in ...
- More TV Homes - Nearly 120M -- Tune Into Fall Season
Television News Daily, Wayne Friedman - Friday, September 7, 2018
Also for the new TV season, total TV persons in those hom ...
- Got Cultural Intelligence?
Marketing Insider, Nancy Tellet - Monday, August 27, 2018
One common mistake marketers make when it comes to multicultural marketing ...
- DOJ Sides Against Facebook, Argues Company Should Face Civil Rights Suit
Digital News Daily, Wendy Davis - Wednesday, August 22, 2018
"Facebook goes beyond providing a blank slate for advertisers," the DOJ argue ...
- Facebook Eliminates Thousands Of Ad Targets
Digital News Daily, Wendy Davis - Tuesday, August 21, 2018
Facebook said Tuesday it is removing more than 5,000 ad-targeting options ...
- Cross-Cultural Cryptocurrency Trends: Hispanics, African-Americans
Marketing Insider, Mario Carrasco - Thursday, August 9, 2018
Almost 60% of the total market has heard of cryptocurrency. But ...
- Agency Vet Launches First Multicultural Podcast Network
MAD, Larissa Faw - Wednesday, July 11, 2018
The first podcast network to specifically target multicultural audiences across its enti ...
- Citizenship Question On Census Could Skew Results, Advertisers Say
Digital News Daily, Wendy Davis - Tuesday, June 12, 2018
"It would vastly affect our view of the size of the multicultur ...
- ANA: 83% Of Key Members Oppose Census 'Citizenship' Question
Research Intelligencer, Joe Mandese - Tuesday, June 12, 2018
An overwhelming majority of key ANA committee members oppose the U.S. Departme ...
- Dentsu Aegis Boosts iProspect's Multicultural Chops With M8 Acquisition
MAD, Steve McClellan - Thursday, April 5, 2018
The acquired agency will serve as a launching pad for U.S.-based clien ...
- Famed Pre-War Yiddish Journals Revived Online
Publishers Daily, Fern Siegel - Monday, February 19, 2018
A cultural resurgence is underway. One of the most visually striking Yiddi ...
- Alma Launches Analytics Practice, Marketing Veteran Delarosa Will Run It
People on the Move, Steve McClellan - Thursday, February 15, 2018
Miami-based multicultural agency Alma has launched a marketing science and analytics departme ...
- AIMM Opens Doors To Wider Membership
MAD, Steve McClellan - Tuesday, November 7, 2017
Effective immediately, AIMM membership will now be open to all ANA membe ...
- The Hispanic Market Is Poised for Innovation in 2018
Engage:Hispanics, Mario Carrasco - Thursday, November 2, 2017
A decrease in Hispanic immigration, growth of U.S. born Hispanics, and ri ...
- Lexus Sponsors Web Series Aimed At Multicultural Millennials
Marketing Daily, Tanya Gazdik - Tuesday, October 10, 2017
Created with Macro Digital Studio, the 10-episode digital series features guest sta ...
- Unilever Slammed For 'Racist' Dove Ad
Mediapsssst, Richard Whitman - Tuesday, October 10, 2017
Yeah, they sure stepped in it. One more time. ...
- Advertising Week Launches 'Great Minds Think Unalike' Campaign
MediaPost Live, Larissa Faw - Saturday, September 23, 2017
Advertising Week has unveiled a new ad campaign promoting its mission ...
- Agency, Media Veteran Joe Uva Appointed CEO Hispanicize Media Group
People on the Move, Larissa Faw - Thursday, September 7, 2017
Hispanicize Media Group (HMG), the media company behind the annual Hispanicize marketi ...
- Honda Targets Multicultural, Millennial Audience For Fit
Marketing Daily, Tanya Gazdik - Wednesday, September 6, 2017
"Multicultural buyers continue to grow within the industry, and this is especial ...
- Verizon VMA Spot Will Be Mostly In Spanish
Marketing Daily, Aaron Baar - Saturday, August 26, 2017
In an effort to show how it values multicultural consumers, Verizon wi ...
- Asian American Women Shaping Brands
Marketing Daily, Tanya Gazdik - Wednesday, May 10, 2017
"For marketers preparing for future growth, understanding Asian American women is ...
- Gallegos United Added To Chick-Fil-A Roster
MAD, Larissa Faw - Wednesday, May 3, 2017
Together, agency and client will seek to deepen the brand's relationship wi ...
- Grey London Rebrands To Valenstein & Fatt (For 100 Days)
MAD, Steve McClellan - Tuesday, March 28, 2017
The name change is part of a broader effort to improve diversi ...
- Facebook Says It's Not Responsible For Discriminatory Ads
Daily Online Examiner, Wendy Davis - Tuesday, March 28, 2017
Facebook is telling a federal judge it will seek dismissal of ...
- The Community Opens Office In London
MAD, Larissa Faw - Thursday, February 16, 2017
The Publicis Group-owned shop launches with a small group of clients, includi ...
- Motive Appoints Multicultural Expert
MAD, Larissa Faw - Friday, January 27, 2017
In this newly created role, Chris Wade will oversee "cultural fluency" ...
- Digital Customers Less Loyal
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2017
"This is a wake-up call for many organizations looking to introduce mo ...
- WPP-Backed Mitu Hires Danny Johnson As First CMO
MAD, Larissa Faw - Monday, December 19, 2016
mitu is aiming to be the voice of Latino youth. Backed ...
- Campaign Showcases Bilingual Features Of A Remote With A Message About Inclusiveness
MAD, Larissa Faw - Friday, November 11, 2016
The campaign, from Grupo Gallegos, highlights the bilingual features of Comcast's Xfini ...
- Facebook Prohibits Race-Based Targeting For Housing, Job, Credit Ads
Daily Online Examiner, Wendy Davis - Friday, November 11, 2016
Facebook will prohibit marketers from using a race-based targeting option for a ...