- Misinformation Peaks, Ad Tech Rushes To Protect Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 9, 2021
Martech company Sightly and Ad Fontes Media, which measures media bias, ha ...
- In The Cloud: Yext AI Search On Salesforce AppExchange Launches
Performance Marketing Insider, Laurie Sullivan - Thursday, August 19, 2021
Yext customers can now combine the support and search platforms to deliv ...
- Search: WHO's Next Step To Rid The Web Of Misinformation
Performance Marketing Insider, Laurie Sullivan - Friday, July 23, 2021
"We pour out too much content," says Christopher Strebel, manager of DC ...
- Demand Science Acquires TrustedOut To Build Its B2B Content Data Platform
Email Marketing Daily, Ray Schultz - Monday, May 24, 2021
The purchase of TrustedOut helps Demand Science signal intent across platforms, t ...
- Google Pushes Boundaries Of AI For Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
At Google's virtual I/O conference today, the company announced new features a ...
- Google LaMDA Makes Conversation With You
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 18, 2021
Google loves language. LaMDA, announced today, is the next breakthrough for t ...
- Amazon Must Face Children's Privacy Claims Over Voiceprint Collection
Digital News Daily, Wendy Davis - Saturday, April 24, 2021
In a defeat for Amazon, a federal appellate court said Friday th ...
- Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
The NewtonX Graph uses APIs to interface with private databases from partne ...
- Former Salesforce Chief Scientist Takes On Google By Building A Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
The former Salesforce chief scientist wants to take on Google, helping peop ...
- Algolia Creates Google-Like Site, App Search To Rank, Answer Complex Queries
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2020
The tools help retailers avoid the complexity of a custom search experien ...
- Google Details How It Uses AI, Machine Learning To Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2020
Google made several announcements on Thursday intended to transform the way peop ...
- MDC Partners Launches Earned Media Analytics Platform
MAD, Larissa Faw - Tuesday, October 6, 2020
PRophet uses proprietary technology to sample millions of reporters' stories spanning thousan ...
- Yext Takes On Milky Way Search Algorithm Update Leveraging BERT
Performance Marketing Insider, Laurie Sullivan - Thursday, August 27, 2020
Leveraging the natural-language processing search algorithm powering Yext Answers within Named Enti ...
- Searchspring Buys 4-Tell, Boosts Ecommerce Personalization
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 5, 2020
4-Tell brings brands such as Bob's Red Mill, Dakine and 2Modern. Searchspri ...
- Motivational-Based Targeting Using 265 Psychological Traits Comes To Marketing
Data & Programmatic Insider, Laurie Sullivan - Monday, August 3, 2020
Research Measurement Technologies and Semasio are announcing technology that understands peoples' motivatio ...
- IBM Platform Helps Brands Find Social Influencers Matching Their Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 31, 2020
Watson Advertising Social Targeting with Influential launched Friday to give brands ...
- eBay Uses AI To Write Emails, Increase Marketing Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 23, 2020
"CEOs at Fortune 500 companies are now asking marketers to justify ...
- GumGum And IRIS.TV Intro Video Image Recognition In Contextual Targeting To Protect Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, July 6, 2020
GumGum plans to announce a partnership this week that brings its Veri ...
- Google Search Inherent AI Bias And What's Being Done To Correct It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
Google is working to correct racial as well as gender, sexual orientatio ...
- New Tool From Astute Crafts Responses To Inbound Emails
Email Marketing Daily, Ray Schultz - Thursday, June 18, 2020
The Email Virtual Assistant reads incoming messages and uses response history a ...
- Microsoft Research, Bing Make Search A Little Smarter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 19, 2020
Bing, with help from Microsoft Research, is using Natural Language Representation mode ...
- 6sense and Bombora Partner On B2B Buyer Data
Email Marketing Daily, Ray Schultz - Thursday, May 14, 2020
The arrangement allows joint clients to leverage Bombora's intent data with t ...
- Digital Agency Native Jason Heller Leaves McKinsey For 'Message Machine' Persado
MediaDailyNews, Joe Mandese - Tuesday, February 25, 2020
Heller has joined AI-powered ad optimization firm Persado as president, and sa ...
- Amazon: 'Common Sense' Requires Dismissal Of Alexa Privacy Suit
Digital News Daily, Wendy Davis - Friday, January 10, 2020
"The Alexa service works -- and performs the helpful, valuable, and entertaini ...
- Google Patent Describes How Virtual Assistants Show Empathy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 27, 2019
The patent developers believe that the more human a chatbot seems, t ...
- BERT: A Look At Google's Latest Algorithm Update
Search & Performance Marketing Daily, Jess Stanley - Friday, November 8, 2019
We said hello to BERT, Google's latest algorithm update, at the e ...
- Meet BERT, Google's Latest Neural Algorithm For Natural-Language Processing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 25, 2019
Google is applying its BERT models to search to help the engi ...
- Salesforce Ramps Up Its Email Marketing Capabilities
Email Marketing Daily, Ray Schultz - Thursday, October 24, 2019
The expanded portfolio includes new Einstein offerings and an interactive email solut ...
- Ushur Debuts Customer Email Triage System
Email Marketing Daily, Ray Schultz - Monday, September 23, 2019
The new service is designed to relieve staffs of the chore ...
- GumGum To Introduce Service Based On Contextual Ad Tech
Digital News Daily, Laurie Sullivan - Wednesday, September 4, 2019
GumGum plans to introduce "contextual" technology packaged as a service that C ...