- Egg Board Cracks A Fresh Strategy
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 30, 2025
Shaking off cholesterol claims and price spikes, the American Egg Board ...
- Trubar's 'Bite Me' Campaign Is Packed With Attitude
MAD, Steve McClellan - Friday, July 18, 2025
Created by Acadia, it's the brand's first national campaign and "captures everythi ...
- Gen Z Is Redefining Wellness, While Food, Beauty Brands Race To Keep Up
Marketing Daily, Sarah Mahoney - Thursday, May 29, 2025
From collagen mocktails to red-light facials, Gen Z is blending wellness, beau ...
- Hybrid Hunger Games: Return To Office Reshapes How -- And When -- We Eat
CPG Insider, Sarah Mahoney - Friday, April 11, 2025
New research reveals how earlier breakfasts, snack-heavy lunches, and heat-and-eat dinners a ...
- Tracking the Athletic Hunter: MTN OPS' Unique DTC Target
Brand Insider Podcast, Steve Smith - Saturday, October 21, 2023
MTN OPS produces a wide range of energy, workout and nutrition drink ...
- Ozempic Sports: How Seismic Shifts In Our Behavior Change The Game
MediaDailyNews, Charles Benaiah - Thursday, October 19, 2023
Ozempic is the drug people are using to say no to thin ...
- Haberman Hatches Egglife Food Campaign After Being Named AOR
MAD, Fern Siegel - Friday, June 30, 2023
The agency's remit was to enhance consumer awareness of the wraps, whi ...
- FTC Releases New Advertising Compliance Guidance For Health Care Products
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 21, 2022
The FTC guidelines are intended to prevent unfair and deceptive practices, simil ...
- Microsoft Trends Analysis Helps Marketers Reach Shoppers With New Year's Resolutions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 29, 2022
Microsoft Advertising analyzed future trends to help marketers leverage online activity relat ...
- FDA Seeks Input For Redefining 'Healthy' Food Labeling
Marketing Daily, Steve Ellwanger - Thursday, September 29, 2022
The FDA first defined the nutrient-content claim of "healthy" in 1994, a ...
- Instacart Health Launches, Gives Brands Initiative To Connect With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
The Instacart Health initiative launched today focuses on partnerships, research and polici ...
- 100% Digital Now, Hostess Brands Joins Children's Ad-Restriction Initiative
CPG Insider, Steve Ellwanger - Friday, May 6, 2022
Hostess Brands won't advertise to kids under 13, except for products th ...
- One Bar Asks: Why Eat 'Chalky' Protein Bars?
Marketing Daily, Steve Ellwanger - Thursday, January 13, 2022
What not-to-do: Spot shows two gym rats chomping down on their prote ...
- Cooking Channel Show Encourages Dieters To Cheat On Diets
TVBlog, Adam Buckman - Wednesday, October 27, 2021
"Cheat Day USA" encourages dieters to splurge on high-calorie foods on "che ...
- From Protein To Elderberries: Kids' Health In The Spotlight
CPG Insider, Steve Ellwanger - Friday, September 24, 2021
Sometimes a better-for-you product starts with a child and expands from ther ...
- 'Got Milk?' Campaign Turns Into 'Never Doubt What You Love'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
The California Milk Processor Board, the entity behind the Got Milk? Campaig ...
- In Its First Campaign, Lily's Sweets 'Reimagines' The Chocolate Experience
Marketing Daily, Steve Ellwanger - Wednesday, March 24, 2021
Campaign is designed to overcome the #1 barrier for persuading consumers ...
- USIM Lands Super Account: Organic Acai Marketer Sambazon
MediaDailyNews, Joe Mandese - Friday, September 4, 2020
USIM has been named the media services agency for Sambazon, marketer ...
- Predictions 2020: 4 Trends To Watch In The New Year
MediaDailyNews, Kelly Stevens - Monday, January 6, 2020
From a surge in plant-based start-ups to China flexing its cultural clou ...
- Jenny Craig Launches Campaign, Expands to Walgreens
Marketing Daily, Sarah Mahoney - Tuesday, December 24, 2019
New ads feature 14 members from around the U.S., and spots a ...
- Study Claiming It's Fine To Keep Eating Red Meat Draws Fire
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 1, 2019
Report, published on the website of the American College of Physicians, sa ...
- School's Back -- Healthy Food Brands Must Seize The Media Opportunity
MAD London, Ed Cox - Thursday, September 26, 2019
New advertising rules should be encouraging healthy food brands to disrupt t ...
- USDA Releases Final GMO Label Disclosure Specifics
Marketing Daily, Karlene Lukovitz - Thursday, December 20, 2018
Rule allows for using a symbol, scannable link, or text message ...
- Obesity, Plural Families Get New Shows On TLC
TVBlog, Adam Buckman - Monday, January 8, 2018
TLC is evidently so pleased with its reality series "My 600-lb Life ...
- Wonderful Halos Celebrate Kids Making Smart Life Decisions
Out to Launch, Amy Corr - Wednesday, March 8, 2017
I sometimes feel that I eat my weight in Wonderful Halos. ...
- Booted Off Super Bowl By NFL, Battered GNC Scrambles
Marketing Daily, Sarah Mahoney - Tuesday, January 31, 2017
"While we are disappointed by Fox Sports/NFL's late-in-the-game decision to exclude o ...
- NEW! Ryan Lochte Gets Clean Start With PowerBar
Out to Launch, Amy Corr - Thursday, January 19, 2017
Ryan Lochte wants a clean start, and PowerBar is giving it ...
- Barker Retains $50 Million SlimFast Biz After Review
MAD, Steve McClellan - Monday, August 22, 2016
Barker, which has held the account as creative AOR since 2014, wi ...
- 'Pets Are Family' Prompts Industry's Growth
Marketing Daily, Tanya Gazdik - Tuesday, July 26, 2016
The bond between consumers and their pets continues to be a k ...
- Gold'n Plump Crows About Being Antibiotic-Free
Marketing Daily, Aaron Baar - Tuesday, May 10, 2016
"Although we're seeing more brands going with 'no antibiotics,' we're going a ...