Tag results for "ott"
- Live TV Viewing Strong Among MillennialsIn a study of live TV viewing, Parks Associates says consumers w ...
- Major TV Networks Profit From OTT Marketplace AdvantageSince the 2016 election, TV news networks have been the rare grow ...
- SpotX And Pluto TV Expand OTT Monetization OfferingsThe deal will include use of SpotX's Demand Facilitation services, which coun ...
- 26 Million Watch Amazon Prime, Internal Documents ShowAround 26 million people watch content through Amazon's Prime Video service, maki ...
- YouTube Turning To Wikipedia To Help Combat Conspiracy VideosSpeaking at the SXSW Interactive conference in Austin, Texas Tuesday evening, YouTu ...
- Disney Creates New Business Unit Focused On OTT OfferingsThe new unit will be led by Kevin Mayer, who has serv ...
- Advertiser Pressure Leads To Video Ad Fraud DeclinesFraudulent video advertising traffic declined by 44.9% in 2017 compared to 201 ...
- Mobile Video Tops 60% Of Video Plays GloballyVideo consumption was up significantly in 2017 overall compared to 2016, wi ...
- Disney's Global Advertising Reports To New Direct-To-Consumer Business SegmentVeteran Disney executive Kevin Mayer has been named chairman of the n ...
- Bloomberg's TicToc Eyes More Live Events To Scale GrowthTwitter sees TicToc as a way to get users talking about t ...
- OTT Services 'Will Need To Cooperate' To Achieve Advertising ScaleOver-the-top streaming video bundles will need a robust advertising environment to st ...
- Church Of Scientology Launching OTT TV NetworkIn a sign of just how seriously the controversial church is investi ...
- Streaming Service Sling TV Chooses Martin Agency As Its New AORActually, that decision was made a while ago, but is just bei ...
- How Streaming Online TV Is Cutting Into Traditional TV ServicesThere's a direct correlation between consumer adoption of streaming online TV servic ...
- Sling TV Launches Marketing BlitzSling has tapped The Martin Agency as agency of record, leading marketi ...
- Facebook Snags National Rights To Weekday MLB GamesThe company will stream 25 Major League Baseball games this summer ...
- Even Netflix Is Embracing Vertical VideoAt a press day at its headquarters this week, Netflix announced th ...
- YouTube TV Expands Marketing Deal With MLBYouTube TV will be presenting sponsor for the 2018 and 2019 Wor ...
- 'Great Big Story' Launches Brand CampaignGreat Big Story, the streaming video storytelling brand owned by CNN, wi ...
- New Hulu Ad Unit Lets Consumers Buy Through Their RemoteThe advertising unit, dubbed "T-commerce," is launching Wednesday with a campaign f ...
- Discovery Eyes Direct OTT Offering, Legacy TV Firms Lock In Streaming StrategiesA Discovery OTT service would enter an increasingly crowded field. Viacom wi ...
- Facebook Tops YouTube In Branded Video SpaceAccording to a survey by video advertising technology company Clinch, Facebook's platfo ...
- CBS Will 'Double Down' On Original OTT Content To Take On NetflixAt a conference hosted by Deutsche Bank Tuesday, CBS COO Joe Ianniel ...
- Netflix Turns Up the HeatNetflix's recent free agent signing of Shonda Rhimes and Ryan Murphy su ...
- YouTube Most Popular Social Media ServiceA Pew Research Center survey found that 73% of respondents across a ...
- Tru Optik, ZypMedia Partner With Sinclair On Local OTT MarketplaceThe deal is significant because it marks a major push to bri ...
- Twitter's Fortunes Rise As Video Business Ramps UpIt's still early in the game, but the company's potential in t ...
- Viacom CEO Pulls Back Curtain On Upcoming OTT ServiceSpeaking at a conference hosted by Morgan Stanley, Viacom CEO Bob Baki ...
- Apple Hires Guerra To Lead Latin American Video EffortsApple continues to beef up the executive team overseeing its nascent streami ...
- AMC Joins FuboTV Lineup As Company Pushes OTT StrengthsChannels from AMC Networks will be added to the base package ...
