- Microsoft Advertising AI Determines When Purchases From Searches Return Cash Back
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2022
Microsoft Ads now offers a full cashback program tied to search ...
- Google's Optimization Score: Applying 10 Recommendations Changes Results, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 21, 2022
Fluency ran tests to determine whether improving the Google Optimization Scores us ...
- Embracing The Unknown: Delta Faucet's Digital Maven's Motto For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 17, 2022
"It makes you a better leader and you're stronger and more focus ...
- Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 13, 2022
Google's parent company Alphabet will allow rival ad intermediaries to place a ...
- GR0, Run By Former Googler, Acquires TM Marketing To Expand Into Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2022
GR0, which began as an SEO firm, moves into paid search wi ...
- Yandex CEO Arkady Volozh Steps Down After EU Imposes Sanctions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 6, 2022
The EU imposed sanctions on Volozh on Friday as part of i ...
- Selling In-House, In-House
The MediaPost Cases, Lisa Singer - Tuesday, June 14, 2022
Hunter Douglas has been on a five-year journey of bringing ever mo ...
- Marketers Begin To Tackle Very Complex Message -- Youth And Gender Identity
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Kids believe their generation has a much clearer understanding of gender compar ...
- Microsoft Woos Agencies At Ad Summit, Details Options For Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
Microsoft Advertising held its Activate 2022 Asia-Pacific conference online late Wednesday, ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 18, 2022
The typical cost per click for a search ad in 2022 ...
- NP Digital COO Talks About Explosive Growth, Agency Hires 125 In 3 Months
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 10, 2022
Brittany Richter, chief operating officer, NP Digital U.S., talks about how ...
- Google Still Serves More Than Half Of UK Shopping Ads
Performance Marketing Insider, Laurie Sullivan - Monday, May 9, 2022
Searchmetrics' analysis suggests Google may have stopped trying to increase competition ...
- Tinuiti's 'Bob And Weave' Strategy Earned It Microsoft Advertising Global Agency Of The Year Award
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 29, 2022
Microsoft Advertising this week named Tinuiti Global Agency of The Year f ...
- Google Performance Max To Launch Customer Acquisition Features
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 26, 2022
Google will launch tools in the coming weeks to help marketers acqui ...
- Microsoft Search, News Ad Revenue Rose 23% In Q1
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 26, 2022
While Microsoft's strong results were attributed to its cloud platform -- ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Amazon Paid Clicks Identify These Real-World Trends
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 20, 2022
Helium 10 identified consumer spending habits by analyzing paid clicks on specif ...
- Searches For Electric Vehicles Trend High, Even As Battery Shortages Loom
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 18, 2022
Search interest in electric vehicles reached a record high in the U. ...
- Alphabet, Meta, Others Collectively Pledge Nearly $1B To Capture Carbon Pollution
Performance Marketing Insider, Laurie Sullivan - Monday, April 18, 2022
Alphabet and Meta are among the digital giants backing Frontier's carbon captu ...
- Site Search Fixes To Reduce Massive Ecommerce Returns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 15, 2022
Common search problems fueling rapid growth in returns for retailers -- specifical ...
- Local Digital Ad Spend To Surpass $92B, Budgets Shift From Paid Search To Targeted Banners
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 15, 2022
Borrell Associates plans to release its 2022 Benchmarking report on Wednesday th ...
- Click Arbitrage Is Alive And Well, Thanks To Automation
Search & Performance Marketing Daily, Janel Laravie - Wednesday, April 13, 2022
Affiliates and click arbitrage can cause trouble. While some problematic behaviors d ...
- Mother's Day Rituals - What She Really Wants
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 11, 2022
Mom says all she wants is time with family on Mother's Da ...
- How Google Multisearch -- Combining Text And Image -- Will Change SEO
Performance Marketing Insider, Laurie Sullivan - Friday, April 8, 2022
Google Lens now allows those searching to ask questions about the pho ...
- Apparel Retailer PacSun Taps Tinuiti As Paid Media Agency Of Record
MediaDailyNews, Joe Mandese - Thursday, April 7, 2022
The assignment is intended to "reimagine and expand its full-funnel digital footprint ...
- Semrush Data Identifies Nuances In Number Of Keywords Per Search
Performance Marketing Insider, Laurie Sullivan - Thursday, April 7, 2022
In a study, Semrush found 51% of searches contained between one a ...
- Havas Group Acquires Search Laboratory, Secures Place In Cookieless Future
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Havas Group on Wednesday announced the acquisition of Search Laboratory, a digit ...
- Microsoft Advertising To Roll Out RSA Open Beta Ad Customizers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
On Tuesday, Microsoft announced that marketers using Search Ads will soon ha ...
- Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 28, 2022
Kroger Precision Marketing, the retail media business of Kroger, announced Monday t ...
- Google Gets Data Each Time An Android Phone Sends, Receives A Call
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 23, 2022
Google has been collecting data from Android devices and sending the informati ...