- 6 Tips To Improve Performance Across Google Display Network
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 23, 2022
As Google pushes further into automation, the Google Display Network (GDN) remai ...
- Search Expert Develops Rating System To Help Advertisers Buy Trusted Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
Seekr Technologies' scoring and filtering system will help brands and people searchi ...
- WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2022
The partnership taps commerce and tech expertise across media agencies such ...
- Google Integrates Search Ads 360 With Google Analytics 4
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 15, 2022
Google launched a Search Ads 360 integration with Google Analytics 4 (GA ...
- Google Launches Automated Automotive Ad Unit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 11, 2022
This automated automotive format provides an image and information, using vehicle da ...
- AARP Media To Leverage Search, Says 70-Year-Olds Now Digital Savvy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 10, 2022
AARP Media Solutions, which connects marketers to AARP The Magazine, AARP Bullet ...
- Microsoft Advertising Intros Ad Type For Service Providers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 7, 2022
Microsoft Advertising on Monday announced a new advertising format designed for servi ...
- Google, Microsoft Suspend Sales In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 4, 2022
Google has stopped selling online advertising in Russia. The ban includes searc ...
- Microsoft Advertising Editor Adds Support For Microsoft Audience Network Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 3, 2022
The Microsoft Advertising Editor has been updated to support Microsoft Audience Netwo ...
- Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 1, 2022
Microsoft Advertising also announced the global availability of Marketing with Purpose attribute ...
- Yelp Data Reveals Pandemic's Impact On Local Economies, Growth Of Outdoor Activities
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 28, 2022
Consumers still show a strong preference for outdoor dining. The number ...
- Mike Grehan's Three Degrees Of Separation From Jimi Hendrix
Performance Marketing Insider, Laurie Sullivan - Sunday, February 27, 2022
Some have called Mike Grehan a visionary. Others think of him ...
- Yandex Warns Of Unreliable Information After Moscow Threatens Russian Media
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 25, 2022
Yandex began to alert Russian users of unreliable information on its sear ...
- Microsoft Advertising Expands Into New Regions, Serves 400M Searches Monthly
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 15, 2022
Microsoft Advertising expanded across Europe and Africa, adding 19 new languages. T ...
- Whipped-Up Demand: Email Is Top B2B Demand-Gen Tool
Email Insider, Ray Schultz - Tuesday, February 8, 2022
Email is by far the most-utilized demand-gen channel, but challenges abound a ...
- Rakuten Super Bowl Ad Stars Hannah Waddingham As High Roller
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The ad campaign, High Stakes, features Hannah Waddingham as a high roll ...
- Google Parent Faces $2.4B Lawsuit In Sweden Over Shopping Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
Mikael Lindahl, CEO of price-comparison firm PriceRunner, told Reuters that Alphabet ...
- Digital Ad Spending Growth Moderates After Pandemic Surge
Research Intelligencer, - Monday, February 7, 2022
Advertisers on Facebook and Instagram spread their spending more broadly across t ...
- Marketers Plan To Boost Digital Ad Spending On Economic Rebound
Research Intelligencer, - Wednesday, February 2, 2022
Online video is the most popular category of digital media, with 7 ...
- Digital Ad Costs Rose More Slowly Amid Shift In Holiday Shopping
Research Intelligencer, - Tuesday, February 1, 2022
After surging during the second and third quarters, the price of digit ...
- Smart Shopping, Local Campaigns Will Transition To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 27, 2022
Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns ...
- ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
MediaDailyNews, Joe Mandese - Monday, January 24, 2022
Top tactics for the future include organic search, chatbots, live chat, ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
Performance Marketing Insider, Laurie Sullivan - Friday, January 21, 2022
It's easier for consumers to forgive a person than a business. ...
- Organic Is More Valuable Than Paid Search, Per Study
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 19, 2022
Terakeet released data from its latest study examining the value of organ ...
- Suit Alleges Google Misled About Ad Price Fixing, Auction Process For Years
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 14, 2022
Google misled publishers and advertisers about the inner workings of its ...
- How Do Search Marketers Reach Dozens Of People Influencing One Tech Purchase?
Performance Marketing Insider, Laurie Sullivan - Friday, January 14, 2022
Forty-five percent of all IT purchases in 2022 will be made fr ...
- Judge Denies Class-Action Status To Advertiser Battling Google Over 'Invalid' Clicks
Digital News Daily, Wendy Davis - Wednesday, January 12, 2022
In a victory for Google, a judge denied class-action status to ...
- Warby Parker Sought 'Shortcut To Success,' Duped Online Shoppers, 1-800 Contacts Claims
Digital News Daily, Wendy Davis - Tuesday, January 11, 2022
Online eyewear retailer Warby Parker used the brand name "1-800 Contacts" ...
- 'The Bachelor,' 'Yellowstone' Drive Most Web Searches For Ads
Research Intelligencer, - Tuesday, January 11, 2022
Don't underestimate linear television's ability to drive internet searches for advertisers, sa ...
- Marketer All-Star: Tracy-Ann Lim
MediaPost All Stars, Nina Lentini - Friday, January 7, 2022
One of Tracy-Ann Lim's many achievements as the chief media officer ...