- Best Buy Launches In-House Advertising Business
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Best Buy stepped into the media business Tuesday, announcing Best Buy Ad ...
- Walmart Tops Brick-And-Mortar Retailers Across Social Media Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 23, 2021
Which brick-and-mortar retailers are advertising the most on social heading into Christma ...
- Kids Are Biggest Influencers To Parents, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 16, 2021
Merkle, a data-driven tech company owned by Dentsu, has released its 20 ...
- Shiny Bright Objects: Google Ads, Facebook Ads Get A Higher B2C Spend Than Email
Email Insider, Ray Schultz - Tuesday, December 14, 2021
Email will be the mostly used direct response channel in 2022. B ...
- Amazon Search Results Dupe Consumers, Unions Tell FTC
Digital News Daily, Wendy Davis - Wednesday, December 8, 2021
Amazon dupes consumers by failing to clearly distinguish paid ads from organ ...
- Warby Parker Urges Judge To Toss 1-800 Contacts' Lawsuit Over Search Ads
Digital News Daily, Wendy Davis - Monday, December 6, 2021
"While 1-800 Contacts resents that Warby Parker is competing with it onli ...
- Google, Meta To Dominate As Digital Ad Growth Continues
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 6, 2021
Brands continue to rely heavily on search engine and social media compani ...
- Visible Wireless: Grass Roots Branding and Media Planning
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
Visible Wireless, a retail brand of Verizon, doubled down on social channe ...
- Leveraging Performance Video on Amazon
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
The acceleration of streaming this past year has made video even mo ...
- Yelp Adds Ad Units Connecting National Brands With Local Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Yelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- Edible Arrangements Seeks To Revive 'Theft' Claim Against Google
Digital News Daily, Wendy Davis - Friday, November 12, 2021
Gift basket company Edible IP this week urged Georgia's highest court ...
- Microsoft Bans Ads Related To Gambling, Lawsuits, Health Supplements, End-Of-Life
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 12, 2021
Microsoft has updated its Audience Network policies and will no longer all ...
- Google Loses Appeal Against Multibillion-Dollar EU Shopping Antitrust Case
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 10, 2021
Google and parent Alphabet lost an appeal for a decision made ...
- Price Increases Drive Growth In Digital Media Spending
Research Intelligencer, - Thursday, November 4, 2021
Spending growth for paid search, paid social and retail media advertising slow ...
- Warby Parker Blasts 1-800 Contacts For Suing Over Search Ads
Digital News Daily, Wendy Davis - Monday, November 1, 2021
Eyewear company Warby Parker is telling a federal judge that 1-800 Contact ...
- Google Ads Group Conversion Goals For Bidding Optimization
Performance Marketing Insider, Laurie Sullivan - Monday, November 1, 2021
Google Ads introduced several new features around conversion goals on Monday. T ...
- Clorox's VP: Making Waves One Step at a Time
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, November 2, 2021
"It continues to be the fuel for why I want to ...
- Google Reportedly Charges More Than Twice Its Rivals In Ad Deals
Performance Marketing Insider, Laurie Sullivan - Friday, October 22, 2021
For each ad transaction served across the Google exchange, the company tak ...
- AppsFlyer SKAdNetwork Ranks Performance After Apple's ATT Launch
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 21, 2021
Marketing measurement and experience platform AppsFlyer released a Performance Index ranking t ...
- Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 19, 2021
Amazon's first global, integrated ad campaign to promote its advertising business revea ...
- Criteo, CitrusAd Support Lowe's Leaps Into Advertising, Marketing Media For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
The group will provide an extensive portfolio of omnichannel advertising services design ...
- Holiday Shopping Is Early, Mobile And Revengeful
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 13, 2021
The shopping ecosystem became increasingly complex during the past year. Navigating th ...
- Google Moves AdSense To First-Price Auction Model
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Google will move AdSense for content, video, and games to a first-pri ...
- Google Ads Budget Reports Make Campaign Spend Easier To Understand
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
Google Ads has launched budget reports to visualize monthly campaign-spend behavior. Ma ...
- Holiday Refresh: Marketers Seeing Higher Cost Per Clicks
Performance Marketing Insider, Laurie Sullivan - Thursday, September 30, 2021
The cost per click (CPC) rose 15% compared with the previous quart ...
- Microsoft GM Steve Sirich To Leave Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Steve Sirich, Microsoft general manager, will formally announce his last day ...
- Google Ads Account Outage Fixed
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 24, 2021
Google confirmed on Twitter that an "account outage issue" caused some a ...
- Senators Call Foul After Google Blocks Ads For 'Abortion Reversal' Pill And 'Pro-Life' Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 16, 2021
Several U.S. senators today demanded to know why Google decided to pu ...
- What's Behind Neeva's Search Engine Integration With Vivaldi
Performance Marketing Insider, Laurie Sullivan - Thursday, September 16, 2021
Is there any opportunity for brands in a subscription-based search engine? T ...
- Holiday Performance, Campaign Strategies Rely On Supply
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
This year's holiday shopping season will look different as marketers rely ...