- Google Ads Combines Smart, Standard Display Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
Google Ads this month will begin to combine standard Display and Sma ...
- Facebook, Google Profit Off 'Abortion Reversal' Ads Served To Minors, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 16, 2021
A report by The Center for Countering Digital Hate estimates advertisers ha ...
- Google Enforces Unique Product Identifiers On Free Merchant Listings
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 14, 2021
Unique product identifiers include Global Trade Item and Manufacturer Part numbers a ...
- Google Report Adds Historical Data For Queries Driving Impressions Without Clicks
Performance Marketing Insider, Laurie Sullivan - Friday, September 10, 2021
For consumers, deciding what risks to take as they write recommendations, sh ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Univers ...
- Google To Shutter Expanded Text Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 1, 2021
Responsive search ads will become the only search ad type that markete ...
- Amazon Advertising Spurs Growth Of Dedicated Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Selling successfully on Amazon can become complicated, so after years of selli ...
- Tesla Found To Invest In Organic, Paid Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Tesla doesn't typically invest in paid social media advertising, but apparently ...
- Court Confirms 1-800 Contacts' Antitrust Victory Against FTC
PolicyBlog, Wendy Davis - Thursday, August 26, 2021
In a defeat for the Federal Trade Commission, a federal appeals cou ...
- Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
Research Intelligencer, Joe Mandese - Wednesday, August 25, 2021
Digital media -- especially social and paid search -- dominate local advertiser ...
- Knowing Why, Where, And How To Turn Search Rank To Revenue
Search & Performance Marketing Daily, Jim Yu - Wednesday, August 25, 2021
SEO is not one size fits all. What works for one keywo ...
- Google Made 4,500 Improvements In 2020
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 24, 2021
Google may be on a mission to make the world's information op ...
- 1-800 Contacts Sues Warby Parker Over Search Advertising
Digital News Daily, Wendy Davis - Friday, August 20, 2021
"Instead of independently developing its own brand awareness related to the onli ...
- Marketers Confused About Performance Marketing Vs. Growth Marketing
Performance Marketing Insider, Laurie Sullivan - Monday, August 23, 2021
To succeed today, 3Q Digital believes more marketers must rely on grow ...
- NP Digital Appoints Canvas Worldwide, iProspect Execs To Strategic Roles Amid Rapid Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 20, 2021
Performance marketing agency NP Digital made two strategic new hires recently, ...
- Baidu Spent Nearly $2.5B To Ramp Up Products In Q2 2021
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 12, 2021
Baidu's quarterly earnings results topped Wall Street estimates on Thursday, as t ...
- BrightEdge Creates Next-Gen SEO Engine To Meet Demands Of Each Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
BrightEdge on Wednesday announced the release of a new engine, a sui ...
- FTC Says 1-800 Contacts' Court Victory Threatens Online Competition
Digital News Daily, Wendy Davis - Monday, August 9, 2021
"Restricting search-based advertising can harm competition by leaving consumers in the dark ...
- Google Brings Back Cryptocurrency Ads In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 4, 2021
Google's revised cryptocurrency ads policy went into effect Tuesday, restricting the ty ...
- Be Bold, Relentless, Innovative & Authentic: Avocados From Mexico's Marketing VP's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 4, 2021
"Why do you always have to change things?" Avocados From Mexico's ...
- Rising Ad Prices: What They Really Mean For Brands
Performance Marketing Insider, Laurie Sullivan - Monday, August 2, 2021
CPC and CPM impressions in Q2 2021 fluctuated widely on most platform ...
- Apple, Google, Facebook: Regulation Roller Coaster Could Lead To China-Like Moves In U.S.
Performance Marketing Insider, Laurie Sullivan - Monday, July 26, 2021
"We're on the verge of having platforms and companies so powerful a ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021
Research Intelligencer, Joe Mandese - Monday, July 26, 2021
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recessio ...
- SFW Capital Partners Takes Majority Stake In Captify
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
There's an opportunity to drive mass platform adoption as an industry wi ...
- Google Tests Seller Ratings In Organic Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
Google has begun testing an organic search feature that serves business sell ...
- Apple Search Ads Expand To Mainland China
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Apple launched search ads in the U.S. about five years ago. Th ...
- Is Nextdoor Stepping Into Facebook's Shoes?
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 23, 2021
Nextdoor could become the next big social media platform to share idea ...
- A Fix On B2B Digital: What's Working, Where The Budget Is Going
Email Insider, Ray Schultz - Tuesday, June 22, 2021
Over two-thirds of shoppers expect their B2B digital budgets to increase, b ...
- Google International Small Business Week Launches With Ad Tools
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
As part of its International Small Business Week, Google turns its foc ...
- FTC Failed To Prove 1-800 Contacts' Search Deals Violated Antitrust Law
Digital News Daily, Wendy Davis - Friday, June 11, 2021
In a blow to the FTC, a court has ruled 1-800 Contact ...