Growth marketing agency Taktical Digital has acquired KonvertLab, a B2B/Web3 and SaaS agency. Terms were not disclosed.
KonvertLab's 16-person staff will join Taktical Digital, growing that team to over 50 employees.
Lewis Mudrich, CEO of KonvertLab, is joining Taktical as chief operating officer.
Taktical says the purchase strengthens its position as an agency for B2B, SaaS and technology/ecommerce companies.
The firm supports email marketing, SEO, paid social, paid search and Amazon marketing, serving such brands as Benjamin Moore Paint, Ellen Degeneres, Capsule Health, WeWork, BarkBox, Rachel Zoe and Care.com.
Taktical is based in New York, and KonvertLab is based in Miami.