- Local Cable, Video Ad Sales Co. Viamedia Sees Sharp Rise In Political Advertising
Television News Daily, Wayne Friedman - Monday, November 2, 2020
TV messaging from local cable and broadcast is replacing earned media fr ...
- Election Night: Cable News Networks See Ad-Unit Price Hikes, 2x Higher Vs. 2016
Television News Daily, Wayne Friedman - Tuesday, November 3, 2020
Preliminary pricing for a 30-second ad unit in prime time on C ...
- COVID-19 Messages Will Remain An Ad Constant
TV Watch, Wayne Friedman - Tuesday, November 3, 2020
As long as COVID-19 is an issue -- and many predict we' ...
- Judge Dismisses Challenge To Trump's Social Media Order
Digital News Daily, Wendy Davis - Friday, October 30, 2020
A judged ruled that voter advocacy groups didn't show that social med ...
- Record $8.15 Billion Spent In Political Ads As Election Day Nears
MediaDailyNews, Wayne Friedman - Friday, October 30, 2020
Total political ad spending -- TV, radio, and digital -- is n ...
- New Ad Campaign Urges, 'Don't Let Your Vote Go To Shit'
Mediapsssst, Richard Whitman - Friday, October 30, 2020
Interpublic agencies MullenLowe and Mediahub are out with a new campaigno he ...
- Biden's Website Gains More Visibility In Google Search -- What It Means
Performance Marketing Insider, Laurie Sullivan - Monday, November 2, 2020
A study of Biden and Trump site rankings found Biden site performan ...
- Founding Editor Glenn Greenwald Leaves 'The Intercept,' Claims Censorship
Publishers Daily, Sara Guaglione - Friday, October 30, 2020
Greenwald claims suppression, based on an article critical of former Veep J ...
- Election Is Big Opportunity For M&E Industry
Television News Daily, Mark McCaffrey - Friday, October 30, 2020
And as head into the final election stretch, media companies can foc ...
- What Boycott? Facebook Ad Revenue Up 22% In Q3, Active Advertisers Up By 1M Since July
Digital News Daily, Karlene Lukovitz - Friday, October 30, 2020
Further, Facebook expects its Q4 ad revenue growth rate to exceed Q ...
- Mailchimp Says It Will Delete 'Misleading' Content: Report
Email Marketing Daily, Ray Schultz - Friday, October 30, 2020
Email provider Mailchimp reportedly says it will suspend or terminate accounts th ...
- Gut Research Finds More 'Positives' For Biden, 'Negatives' For The Other Guy
Marketing Politics Weekly, Joe Mandese - Friday, October 30, 2020
Using a novel technique known as "intuitive research" capable of understanding wh ...
- It's In Your Hands Now
MediaDailyNews, George Simpson - Thursday, October 29, 2020
This is your chance to make a difference. Please take the ti ...
- While Ad Spending Crashed For Most News Media During Pandemic, Fox News Rallied 41%
MediaDailyNews, Joe Mandese - Thursday, October 29, 2020
With the exception of Fox News Channel, ad sales for major cab ...
- Biden Earns 119 Press Endorsements, Including 'The Economist,' Trump Gets 6
Publishers Daily, Sara Guaglione - Thursday, October 29, 2020
This is the ninth time 'The Economist' has endorsed a U.S. presidenti ...
- This Just In From The Mars News Channel...
Red, White & Blog, Joe Mandese - Friday, October 30, 2020
A startling insight from Ipsos suggests many Americans won't accept the outco ...
- Search Guru: Google Still Allowing Political Ad Disinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Berlin SEM President Patrick Berlinquette ran ads to test the spread ...
- Senators Question Tech CEOs About Online 'Censorship'
Digital News Daily, Wendy Davis - Wednesday, October 28, 2020
Republican lawmakers at a Senate hearing Wednesday criticized tech company CEOs f ...
- A Billion Emails For Change: How Change.org Helps Causes With Its Marketing
Email Insider, Ray Schultz - Thursday, October 29, 2020
The global tech platform thought it was doing well with its emai ...
- Magic Johnson, Other Celebs Urge Voter Turnout In Color Of Change Spot
MAD, Steve McClellan - Wednesday, October 28, 2020
The PSA was developed with agency Walton Isaacson and tells viewers ...
- Agencies Unleash Election Projects
MAD, Larissa Faw - Wednesday, October 28, 2020
Efforts involve Election Day "war rooms," and custom client strategies, coordination wi ...
- Republican Voters Most Keen On Brand Role In Politics: Independents, Not So Much
Marketing Politics Weekly, Joe Mandese - Thursday, October 29, 2020
A majority of Americans believe brands have an important role to pl ...
- Ipsos Forecast Model Predicts 'Narrow' Biden Win: Cites Pandemic, Other Key Issues
Marketing Politics Weekly, Joe Mandese - Thursday, October 29, 2020
With the COVID-19 pandemic remaining the No. 1 issue influencing American voter ...
- On Eve Of Election, Brand Interest Increases For 'Social Media'
MediaDailyNews, Michael McLaren - Thursday, October 29, 2020
As we near the final days of a blistering election cycle, bra ...
- Agency Campaign Aims To Boost Turnout By Urging Younger Voters To Select Mail-In Option
Mediapsssst, Richard Whitman - Wednesday, October 28, 2020
Vancouver, WA-based agency AHA is stepping up with a big social-media campai ...
- 'Atlantic,' Radical Media To Co-Produce Docuseries About Conspiracy Theories
Publishers Daily, Fern Siegel - Wednesday, October 28, 2020
The "Shadowlands" docuseries is based on the magazine's June cover story, "T ...
- TikTok's Election Fact-Checking Plan With AP Was Perhaps Inevitable
Publishing Insider, - Thursday, October 29, 2020
To prevent people from seeing misleading information about election results, such ...
- Cable TV News Network Ratings Soar On Strong Election Interest
Television News Daily, Wayne Friedman - Wednesday, October 28, 2020
Collectively, the top three cable TV news networks' average prime-time viewership spik ...
- QAnon Members Sue YouTube Over Takedowns
Digital News Daily, Wendy Davis - Tuesday, October 27, 2020
"YouTube's massive de-platforming, which occurred just three weeks before the 2020 Presidenti ...
- When The Business Of Politics Ends Up In Business
Marketing Insider, Hinda Mitchell - Wednesday, October 28, 2020
Taking political stands puts brands at risk. Here's how to lessen th ...