- Google Plan For Cookie-Less Targeting Is Anticompetitive, States Claim
Digital News Daily, Wendy Davis - Wednesday, March 17, 2021
Google puts its Chrome browser "at the center of tracking and targeting ...
- How We Went From Magic Cookies To The Art Of Misdirection
Mobile Insider, Joe Mandese - Thursday, March 18, 2021
While many consumers have some implicit knowledge why digital identity trackers exis ...
- Advertisers Lose Bid To Block Apple's App Privacy Changes In France
Digital News Daily, Karlene Lukovitz - Wednesday, March 17, 2021
France's competition regulator declined to block the coming changes, but said ...
- Consumers Willing To Share Data For Low-Cost Streamers: Study
Television News Daily, Wayne Friedman - Tuesday, March 16, 2021
Fifty-four percent of consumers will view ads on streaming ad-supported platforms f ...
- T-Mobile Sued For Allegedly Tracking Visitors On Own Site
Digital News Daily, Wendy Davis - Monday, March 15, 2021
"This case stems from defendant's use of tracking, recording, and.or 'session repla ...
- BrandTotal Continues Battle With Facebook Over Data, Says It Could Face 'Immediate Liquidation'
Digital News Daily, Wendy Davis - Monday, March 15, 2021
Analytics company BrandTotal says it could face "immediate liquidation" unless it ...
- DuckDuckGo Calls Out Google For Reportedly Spying On Users In Incognito Mode
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 16, 2021
Google is under fire for reportedly collecting data about users, even ...
- Choosing Sides In The Cold War Over Privacy
Around the Net in Email, Ray Schultz - Monday, March 15, 2021
Apple and Facebook are in a Cold War regarding data tracking a ...
- How Cookies Crumble At Some Of The Largest Companies
Data & Programmatic Insider, Laurie Sullivan - Monday, March 15, 2021
Some companies will become opportunists, or disrupters and pioneers. Some like Be ...
- Zoom Must Face Some Security And Privacy Claims, Judge Rules
Digital News Daily, Wendy Davis - Friday, March 12, 2021
Zoom users can proceed with some claims related to "zoombombing" and encrypti ...
- Google Can't Shake Privacy Claims Over 'Incognito' Tracking
Digital News Daily, Wendy Davis - Monday, March 15, 2021
Google must face claims that it violates federal and California state priva ...
- Delivery Dumpsters: The Biggest Threats To Getting Marketers' Email Into Inboxes
Email Insider, Ray Schultz - Monday, March 15, 2021
Bad addresses and overhauled inactive names can land you in a sp ...
- Privacy Tops Lists Of Tech Objectives In 2021, Study Finds
Email Marketing Daily, Ray Schultz - Monday, March 15, 2021
Most brands will spend more on martech this year, and many expe ...
- Study: Consumers Seek Brands That Reflect Their Values
Email Marketing Daily, Ray Schultz - Monday, March 15, 2021
Most consumers want ads that coincide with what they're viewing on YouTub ...
- Identity Industry Vet Gets Behind Next Generation Of Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Monday, March 15, 2021
The key is to help publishers take advantage of their first-party dat ...
- GDPR Rules Could Be Tweaked In The UK: Report
Email Marketing Daily, Ray Schultz - Friday, March 12, 2021
The UK could diverge slightly from the EU in an effort ...
- Mano Pillai Named CPO At LiveIntent As Firm Prepares For Post-Cookie Future
Email Marketing Daily, Ray Schultz - Friday, March 12, 2021
LiveIntent can help brands leverage an asset they already invest in: emai ...
- Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups
PolicyBlog, Wendy Davis - Thursday, March 11, 2021
Business groups are lining up to support a federal privacy bill introduc ...
- Cross-Border Privacy Compliance For Email Marketers
Around the Net in Email, Ray Schultz - Thursday, March 11, 2021
Email marketers must comply with a plethora of privacy bills from sta ...
- Broadband Carriers Should Seek Permission Before Harnessing Web-Browsing Data For Ads, Groups Say
Digital News Daily, Wendy Davis - Wednesday, March 10, 2021
"We believe that each and every customer paying for your internet servi ...
- T-Mobile To Target Ads Based On Subscribers' Web Browsing, App Use
Digital News Daily, Wendy Davis - Tuesday, March 9, 2021
The company quietly disclosed its plans in a Feb. 23 update ...
- Consumers Feel They're Being Emailed Too Often: Study
Email Marketing Daily, Ray Schultz - Wednesday, March 10, 2021
Over a third of shoppers say they rarely open branded emails, b ...
- Google Touts Cohort Targeting, Hopes Advertisers Will FLoC To It
MediaDailyNews, Joe Mandese - Monday, March 8, 2021
During an IAB keynote Monday, Google's top ad manager unveiled a n ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Google VP/GM for ads Jerry Dischler said he and others at Goog ...
- Mobile Menace: Will App-Related Privacy Concerns Spill Over To Email?
Email Insider, Ray Schultz - Friday, March 5, 2021
Academics argue that contextual targeting should be utilized, not behavioral. ...
- Privacy Advocates Push Back Against Google's New Targeting Plan
PolicyBlog, Wendy Davis - Thursday, March 4, 2021
Google is looking to spin its new plan for cookieless targeted advertisi ...
- Brave To Build Privacy Engine With Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 4, 2021
The goal is to build the first independent, privacy-focused search engine-alternative ...
- Google Builds Integration For Programmatic Publisher Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 11, 2021
The publisher provided identifier (PPID) in Google Ad Manager has only be ...
- Google's New Approach Still Relies On Tracking, Raises Privacy Concerns
Digital News Daily, Wendy Davis - Wednesday, March 3, 2021
Google's latest approach to ad targeting seems very similar to the mod ...
- New Mexico AG Urges Appellate Court To Revive Privacy Lawsuit Against Google
Digital News Daily, Wendy Davis - Wednesday, March 3, 2021
"Google collects all sorts of information about students' online habits which ...