- Lexus Mixes It Up With New Site
Raw, Karl Greenberg - Monday, July 22, 2013
Lexus has launched a website and interactive promotion to promote the 20 ...
- Johnsonville: Sing For Your (Sausage) Supper
Marketing Daily, Aaron Baar - Wednesday, July 17, 2013
The video, which features the character walking on a beach while singi ...
- Nikon Makes A Game Of Photography
Marketing Daily, Aaron Baar - Monday, July 15, 2013
If there's one thing people love doing on Facebook, it's sharing photo ...
- WWE's 'SummerSlam' Gets Major Promotional Push
MediaDailyNews, Wayne Friedman - Monday, July 15, 2013
One of WWE's longtime big TV efforts, "SummerSlam," the major pay-per-view wrestling/entertainme ...
- AT&T Helps Fans Thank The Yankees' 'Mo'
Marketing Daily, Aaron Baar - Thursday, July 11, 2013
The company, which has been a longtime sponsor of Rivera's Yankees, h ...
- E-Cig Brand Sponsors 'Poker,' Gets ESPN Exposure
MediaDailyNews, David Goetzl - Thursday, July 11, 2013
What's the next promotional frontier for the burgeoning and controversial marketing ...
- Menchie's In Smurfs Movie Tie-Ins
Marketing Daily, Karlene Lukovitz - Tuesday, July 9, 2013
Menchie's, the self-serve frozen yogurt franchise chain, is running its first promoti ...
- Yogurtland Goes Looney Tunes
Marketing Daily, Karlene Lukovitz - Monday, July 8, 2013
Yogurtland has partnered with Warner Bros. Consumer Products to offer new yogu ...
- Sprint Stages Minute-Long 'Race' For NASCAR Promo
Marketing Daily, Aaron Baar - Monday, July 8, 2013
Sprint encouraged fans to tweet their favorite driver's number along with t ...
- Snapple Promotion Offers Fans ... 'Nothing'
Marketing Daily, Karlene Lukovitz - Monday, July 8, 2013
In a tongue-in-cheek twist on brands' ubiquitous giveaway promotions, Snapple has launch ...
- Virtual Play To Determine One MLS All-Star
Marketing Daily, Aaron Baar - Monday, July 8, 2013
Via a partnership with Major League Soccer, Electronic Arts is launching ...
- Chipotle Celebrates 20th With Treasure Hunt
Marketing Daily, Karlene Lukovitz - Monday, July 1, 2013
Chipotle Mexican Grill will celebrate its 20th anniversary with an "Adventurrito treasu ...
- St. Regis Turning Down The Linen For America's Cup
Marketing Daily, Karl Greenberg - Tuesday, July 2, 2013
The boats are getting wet in a few days, and the Starwo ...
- Jack Daniel's New Honey Spot Yields Big Pre-TV Buzz
Marketing Daily, Karlene Lukovitz - Friday, June 28, 2013
The latest Jack Daniel's Tennessee Honey TV spot featuring the "King Be ...
- Showtime's 'Ray Donovan' Takes Over NYT App
MediaDailyNews, Erik Sass - Friday, June 28, 2013
Showtime is taking over "The New York Times," or at least i ...
- Krylon Fixes Its Agency, Literally
Marketing Daily, Karl Greenberg - Thursday, June 27, 2013
The effort, which happens June 28 - 29, features Jeff Devlin, ho ...
- Marketing's Role In Boston Market's Rib Success
Marketing Daily, Karlene Lukovitz - Tuesday, June 25, 2013
The major success of Boston Market's St. Louis Style ribs obviously reflec ...
- TWC Uses Food Trucks For All-Star Promotion
MediaDailyNews, David Goetzl - Monday, June 24, 2013
With their growing popularity and geographical reach, food trucks may not ha ...
- Gum Brand Intros 'Chew-Based' Gaming
Marketing Daily, Aaron Baar - Saturday, June 22, 2013
Stride gum is making video games as simple as sitting and chewi ...
- Nature Conservancy, Patagonia Tap Into Real Patagonia
Marketing Daily, Sarah Mahoney - Thursday, June 20, 2013
Starting next month, Patagonia, the outdoor gear marketer that has long be ...
- Kia Back To Rock At Vans
Marketing Daily, Karl Greenberg - Monday, June 17, 2013
At the tour, which hits 39 U.S. cities, the brand gets bo ...
- Irv Gordon To Hit 3 Million Miles; Volvo Celebrates
Marketing Daily, Karl Greenberg - Wednesday, June 12, 2013
Volvo's Geno Effler says he's expecting lots of views of the vid ...
- Warby Parker Site Pitches 'Man Of Steel' Glasses
Online Media Daily, Steve McClellan - Wednesday, June 12, 2013
In its first partnership with a major motion picture, Warby Parker ...
- Deutsch Gives Out Cannes-ed Pizza (The 'S' Is Silent)
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
Deutsch LA has teamed with a Cannes pizzeria to feed the mass ...
- Ford Gets The 'Need' For Mustang
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Via a deal with DreamWorks Studios, Ford will launch an integrated campai ...
- Zap2It, Hollywood Mix Join Forces
MediaDailyNews, Erik Sass - Monday, June 10, 2013
Entertainment and celebrity news media outlet Zap2it is teaming with a n ...
- Smashburger In First TV Campaign
Marketing Daily, Karlene Lukovitz - Thursday, June 6, 2013
Investing in television is something of a leap for any fairly youn ...
- Miller Genuine Draft Presents 'Get Fresh' Tour
Marketing Daily, Tanya Gazdik - Thursday, June 6, 2013
Miller Genuine Draft is partnering with COMPLEX Magazine to present the M ...
- Airstream Wants You To 'Live Life Riveted'
Marketing Daily, Karl Greenberg - Thursday, June 6, 2013
The effort, via Sausalito, Calif.-based Skadaddle Media, comprises a video, consumer manifes ...
- Pizza Hut Goes Lower Than Low
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 6, 2013
Pizza Hut is offering a limited-time, $5.55 large pizza with one toppi ...