- Big G Combines Retro Packages, Atari Tie-Ins
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
"Our consumers love the nostalgic aspect - it takes them back ...
- The New York Giants Boost Digital
Marketing Daily, Karl Greenberg - Thursday, February 2, 2012
The team is doing a promotion called "Tolly Cam," in which defensi ...
- Pepsi Brings Amaro, Elton John, Philbin To Bowl
Marketing Daily, Karlene Lukovitz - Tuesday, January 31, 2012
Flagship Pepsi's "King's Court" features 201's "The X Factor" winner Melanie Ama ...
- Acura Lights Up Sundance
Marketing Daily, Karl Greenberg - Wednesday, January 25, 2012
Susie Rossick, brand manager of Acura National Advertising, tells Marketing Daily th ...
- Papa John's Bets On Super Bowl Coin-toss Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 24, 2012
This year, Papa John's is giving its fans much better odds ...
- Chillax: Aura Cacia Calls For National Day
Marketing Daily, Aaron Baar - Thursday, January 19, 2012
Having identified Jan. 23 as one of the most stressful days ...
- American Airlines, GayCities Partner For Promo
Marketing Daily, Tanya Gazdik - Sunday, January 15, 2012
"Our investment and commitment in the LGBT community has created loyalty ...
- 'Dissed' WWE Star Embraces Fruity Pebbles
Marketing Daily, Karlene Lukovitz - Wednesday, January 11, 2012
John Cena -- and an instant-win promotion offering grand prizes that inclu ...
- ABC's Lee Touts Fall Success, Provocative Midseason Lineup
MediaDailyNews, Wayne Friedman - Tuesday, January 10, 2012
In the midst of some overall prime-time audience erosion, ABC had so ...
- Barnes & Noble Sells 'NYT' Subs With Nook Discounts
MediaDailyNews, Erik Sass - Tuesday, January 10, 2012
Tablet makers and publishers are locked in a symbiotic embrace. Barnes &am ...
- Mobile Coupon Redemption Rate Will Reach 8% By 2016
Mobile Marketing Daily, Steve Smith - Thursday, January 5, 2012
The mobile coupon model that has rapidly taken hold in the F ...
- Marketers Hold The Promo Line In 2011, Coupon Volume Drops For First Time In Years
MediaDailyNews, Joe Mandese - Wednesday, January 4, 2012
In what could be an important lagging indicator that Madison Avenue ...
- Target Puts Up Its Dukes
Marketing Daily, Sarah Mahoney - Friday, December 23, 2011
Target wasted no time positioning itself as the Boxing Day champ: Ev ...
- Orbit App Lets Facebook Fans Design Packages
Marketing Daily, Karlene Lukovitz - Thursday, December 22, 2011
The brand is encouraging fans to create individually customized package designs usi ...
- Stores Shower Procrastinators With Email
Marketing Daily, Sarah Mahoney - Tuesday, December 20, 2011
With extended hours, stores like Macy's and Toys R Us are stayi ...
- McDonald's Digital Promos Geotarget College Kids
Marketing Daily, Karlene Lukovitz - Thursday, December 15, 2011
Recently, McDonald's has been employing CampusLIVE's Surge Marketing, a college-audience-specific platform th ...
- Toyota: Tis The Season To Be Social
Marketing Daily, Karl Greenberg - Thursday, December 15, 2011
But they can also get up to $1,000 in $50 increments bas ...
- McCormick Offering Facebook Holiday Apps
Marketing Daily, Karlene Lukovitz - Friday, December 9, 2011
McCormick has launched two holiday Facebook apps -- one for cookies, t ...
- Brazil Fines McDonald's for Happy Meals Toys
Marketing Daily, Karlene Lukovitz - Thursday, December 8, 2011
QSR appealing $1.8 million fine resulting from a nonprofit's complaint. ...
- Virgin Mobile Celebrates Fake Trees
Marketing Daily, Aaron Baar - Wednesday, December 7, 2011
Virgin Mobile USA is setting up fake Christmas tree lots in sever ...
- Hertz, Live Nation Form Alliance
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2011
The alliance includes Hertz being Live Nation's exclusive car rental partner ...
- Kikkoman Coupon Promoted On 'Super Chefs'
Marketing Daily, Karlene Lukovitz - Monday, December 5, 2011
Kikkoman, a sponsor of Food Network's "The Next Iron Chef: Super Chef ...
- Truth Taps Jeff Staple For Apparel
Marketing Daily, Karl Greenberg - Monday, December 5, 2011
Through the relationship, Truth is producing a limited-edition line of t-shirts call ...
- SunTrust Launches Facebook Contest
Marketing Daily, Tanya Gazdik - Monday, December 5, 2011
SunTrust Launches Facebook Contest ...
- Grand Marnier Facebook Program To Aid 3 Charities
Marketing Daily, Karlene Lukovitz - Friday, December 2, 2011
Participants decide which charity gets $10K donation, and get sweeps entry f ...
- JetBlue Hosts Free Chris Isaak Concert
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2011
JetBlue Airways will host a free concert by singing star Chris Isa ...
- Subway To Offer $2 Deal On Six-Inch Subs
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 1, 2011
Subway plans a $2, six-inch sub sandwich promotion for the month ...
- Eight O'Clock Launches Facebook Holiday Giveaway
Marketing Daily, Karlene Lukovitz - Wednesday, November 30, 2011
Prizes to be awarded randomly to brand's Facebook fans on daily bas ...
- Kraft Cheeses Offer Seasonal Recipes, Coupon Booklet
Marketing Daily, Karlene Lukovitz - Wednesday, November 30, 2011
$4.99 booklet purchasable via HSN includes $30 worth of coupons, plus ...
- Burger King Jumps Into QSR Fries Battle
Marketing Daily, Karlene Lukovitz - Wednesday, November 30, 2011
BK launching new, thick-cut fries on Dec. 5, with free sample d ...