- Google Launches Native Ad Format For AdSense, Some See A Conflict
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 6, 2017
The ad formats include in-feed, in-article and Matched content, Google's content recommendati ...
- Will Apple News Allow Publishers' Ad Tech?
Around the Net In Publishing, Gavin O'Malley - Thursday, July 6, 2017
Apple is ready to let select News partners use their own ...
- 'WSJ' Dropping Print Edition In Europe?
Around the Net In Publishing, Gavin O'Malley - Friday, June 30, 2017
The Wall Street Journal is reportedly going to stop publishing a pri ...
- Hey, Publishers: Start To Romance Your Prospects With An Email Newsletter
Email Insider, Ray Schultz - Monday, July 3, 2017
A primer for publishers on how to generate revenue with content begi ...
- Trust Metrics: Ad Tech And Fake News
RTBlog, Philip Rosenstein - Monday, July 3, 2017
Marc Goldberg, CEO of Trust Metrics, suggests ways to push back again ...
- Phone Book Publisher Dex Media Acquires YP Holdings To Create DexYP
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2017
The combined company, called DexYP, will provide local business automation software a ...
- Publications Can Use Email Instead of Paywalls To Drive Subs
Around the Net in Email, Ray Schultz - Friday, June 30, 2017
Top publications have an alternative to paywalls to drive subscriptions: Email market ...
- Digital Players Adopt IAB Ads.txt Specification
Digital News Daily, Tobi Elkin - Wednesday, June 28, 2017
The Interactive Advertising Bureau's IAB Tech Lab said that after a revi ...
- Four Steps To Revolutionize Your Email Marketing
Email Marketing Daily, Jess Nelson - Tuesday, June 27, 2017
Financial digital publication Investopedia has revamped its email marketing strategy over t ...
- Time Inc Considers More Than 100 London Journalist Redundancies
Around the Net In MAD London, Sean Hargrave - Friday, June 23, 2017
Time Inc, formerly known as IPC Media, is putting more than 1 ...
- Bezos Tells Publishers To Focus On Readers, Not Brands
Around the Net In Publishing, Gavin O'Malley - Thursday, June 22, 2017
Jeff Bezos has some advice for news publishers trying to turn ...
- 'I Read The News Today, Oh Boy'
Media Insider, Cory Treffiletti - Tuesday, June 20, 2017
A lot has been written about the role that advertising should pl ...
- Vice Media Launches Meal Kit Service With Chef'd
Publishers Daily, Sara Guaglione - Tuesday, June 20, 2017
Vice is offering a specific take on the meal kit business. Viewe ...
- IAB Plans Marketplace Event Featuring Publishers' Content Studios
Digital News Daily, Tobi Elkin - Monday, June 19, 2017
The Interactive Advertising Bureau (IAB) will launch a marketplace for publishers' conte ...
- Sourcepoint Introduces Direct Payment For Publishers, Alternative To Advertising
Publishers Daily, Sara Guaglione - Friday, June 16, 2017
Sourcepoint is introducing a new direct payment solution for publishers as ...
- HuffPost and Vocativ Suffer Serious Staff Cuts
Around the Net In Publishing, Gavin O'Malley - Thursday, June 15, 2017
The Daily Beast considers the staff cuts at HuffPost and Vocativ. Putti ...
- The Funnel Isn't Dead -- It Just Went On A Diet
Publishers Daily, Beth Donnelly Egan - Thursday, June 15, 2017
Despite the fact that people are consuming more media than ever (ju ...
- Time Inc. Cuts 300 Jobs
Publishers Daily, Erik Sass - Wednesday, June 14, 2017
Time Inc., the nation's largest magazine publisher, announced a new round ...
- Huffington Post's Trump First 100 Days Newsletter Campaign Sees High Engagement
Email Marketing Daily, Jess Nelson - Tuesday, June 13, 2017
The Huffington Post partnered with Campaign Monitor to develop a targeted ema ...
- Beast's Avlon: Influence Matters More Than Scale For Its Own Sake
Show Daily: Videos, Steve Smith - Saturday, June 17, 2017
"News needs to do two things right now," Daily Beast Editor-in-Chief Jo ...
- Programmatic Is To Direct As Drive-Thru Is To Sit-Down
Show Daily: Videos, Staff Writers - Saturday, June 17, 2017
Programmatic block lists really don't serve direct sales the way many thoug ...
- Kidnapping Talent From The Duopoly
Show Daily: Videos, Staff Writers - Saturday, June 17, 2017
Major media companies like Cox Media are not just competing with Goog ...
- Do What The Duopoly Can't
Show Daily: Videos, Staff Writers - Saturday, June 17, 2017
One of the quiet success stories among legacy media in the digit ...
- Publishers, What Is Your "Competitive Set" Now?
Show Daily: Videos, Staff Writers - Saturday, June 17, 2017
Who are legacy media brands really competing with, now? Is US Week ...
- Can Publishers Play And Partner Nicely With One Another On Branded Content?
Show Daily: Videos, Staff Writers - Saturday, June 17, 2017
As media company brand studios seek scale and business they need ...
- Co-Opting The Platforms
Show Daily: Videos, Steve Smith - Saturday, June 17, 2017
Don't just leverage the major social platforms - co-opt them, says SourceMedia ...
- Independent, Enthusiast Mags Invest In Sponsored Content, Events, Video
Publishers Daily, Sara Guaglione - Thursday, June 8, 2017
Enthusiast brands are expanding their revenue streams. The report also found t ...
- Live Streaming Of Comey Testimony More Evidence Of Internet 'TV-Ification'
Digital News Daily, Philip Rosenstein - Friday, June 9, 2017
Anywhere you looked online Thursday morning, you could expect to see so ...
- Understanding Distribution Strategies Key To Successful Content Marketing
Native Insider, Tobi Elkin - Wednesday, June 7, 2017
In a new ebook on content marketing, Chad Pollitt argues that creati ...
- Monetizing Video: The Challenges Of OTT, Distribution
Publishers Daily, Sara Guaglione - Tuesday, June 6, 2017
As publishers race to produce video content and compete for an audien ...