- Subway Takes Followers On Social Adventure For National Cookie Day
Marketing Daily, Karlene Lukovitz - Monday, December 8, 2014
Subway also primed the pump by sending platters of gingerbread cookies ...
- As Sales Plummet, McDonald's Puts Some Spin On Consumers' 'Evolving Expectations'
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 9, 2014
Against analysts' grim expectations, things got worse than anticipated at McDonald's la ...
- The Quiet Growth of Mobile Payments in the World of QSR
MobileShopTalk, Chuck Martin - Tuesday, December 9, 2014
The boost in mobile payments may occur quietly as masses of consume ...
- Starbucks Serving Up High-End 'Tasting Rooms,' Food, Alcohol And App Ordering
Marketing Daily - Top of the News, Thom Forbes - Friday, December 5, 2014
There's going to be a whole lot of slurping and munching goi ...
- McDonald's Intros Fresh, Whole Fruit As Happy Meals Side Option
Marketing Daily, Karlene Lukovitz - Wednesday, December 3, 2014
The initiative is being launched with Cuties California clementines. The kid-sized mandar ...
- McDonald's, KFC Lead Restaurant Chains In Social Media Performance
Marketing Daily, Karlene Lukovitz - Tuesday, November 25, 2014
The top three restaurant brands performed strongly on every metric studied duri ...
- Dunkin' Focused On Mobile Future As It Hits DD Perks And App Milestones
Marketing Daily, Karlene Lukovitz - Monday, November 24, 2014
The brand will thank its two-millionth DD Perks member with an "Ultima ...
- McDonald's Hams It Up In Three 'Viral' Videos
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 5, 2014
There's a lot of hoo-haw out there this morning about three n ...
- Subway's Original Gifs Spread The Love On National Sandwich Day
Marketing Daily, Karlene Lukovitz - Tuesday, November 4, 2014
Subway got the ball rolling by posting a teaser gif on No ...
- Starbucks To Offer Delivery Service Via New App
Marketing Daily, Karlene Lukovitz - Friday, October 31, 2014
By next year's second half, Starbucks loyalty program members in at lea ...
- Adding Mobile Payments to the Restaurant Menu
MobileShopTalk, Chuck Martin - Monday, November 3, 2014
While various approaches to mobile payments continue, the questions remains if the ...
- Papa John's Pushing Fritos-Topped Pizza
Marketing Daily, Karlene Lukovitz - Thursday, October 30, 2014
The brands said that the flavor combo made sense because Frito p ...
- Starbucks To Extend Mobile Push With Order Delivery
MoBlog, Mark Walsh - Friday, October 31, 2014
Starbucks plans to introduce a food and beverage delivery service in sele ...
- Taco Bell's Social Goes Dark To Promote New Mobile Ordering App
Marketing Daily, Karlene Lukovitz - Tuesday, October 28, 2014
Taco Bell has replaced all standard content on its social channels, a ...
- Baskin-Robbins In Tie-Ins With Hallmark Holiday Movie
Marketing Daily, Karlene Lukovitz - Sunday, October 26, 2014
Starting Nov. 1 and throughout the month, Baskin-Robbins will offer treats th ...
- Breakfast Wars Slow Dunkin' Brands' Momentum
Marketing Daily, Karlene Lukovitz - Monday, October 27, 2014
John Costello, president, global marketing and innovation for Dunkin' Brands, said t ...
- Pressures Mount On Coca-Cola, McDonald's
Marketing Daily, Karlene Lukovitz - Tuesday, October 21, 2014
Coca-Cola's revenue for its third quarter ended Sept. 26 declined to $11. ...
- McDonald's Campaign Aims To Dispel Rumors, Create Healthier Perceptions Of Its Food
Marketing Daily, Karlene Lukovitz - Tuesday, October 14, 2014
In the campaign, tag-lined "Our Food. Your Questions.," the world's largest fast-fo ...
- Burger King's Hirschhorn Talks Media Strategy At Sports Marketing Symposium
Marketing Daily, Karl Greenberg - Tuesday, October 14, 2014
Eric Hirschhorn, CMO of Burger King, said the learning curve has be ...
- Starbucks Immerses Viewers In The Global F2F Experience
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 30, 2014
Starbucks used the occasion of International/National Coffee Day (get it together, folk ...
- Subway, Diet Coke Team On Taylor Swift Promo
Marketing Daily, Karlene Lukovitz - Saturday, September 27, 2014
The #MeetTaylor campaign includes a sweeps offering daily drawings for a tot ...
- Dunkin' Launches National Fundraising Program
Marketing Daily, Karlene Lukovitz - Monday, September 22, 2014
To raise awareness for the initiative, Dunkin' Brands will post on bo ...
- Subway & the Full Menu of Mobile Payment Options
MobileShopTalk, Chuck Martin - Wednesday, September 17, 2014
The best testing ground for consumers looking to try out mobile paymen ...
- Brunch At McDonald's? Maybe Later
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 11, 2014
What will be next? McMidnight Craving? ...
- More Evidence: Consumers Losing Taste For Fast Food
Marketing Daily, Karlene Lukovitz - Tuesday, September 9, 2014
The most-often-cited factor for the QSRs' sales trends is the growing numb ...
- The Divided Tastes Of America
Marketing: CPG, Michael Bollinger - Wednesday, September 10, 2014
Political pundits are fond of discussing the greater division of Americans alo ...
- In A Plump Chicken Market, Church's Offers Love
Marketing Daily, Karlene Lukovitz - Tuesday, September 2, 2014
Naturally, chicken-focused fast-food brands are benefitting -- Technomic reported that limited-service chick ...
- Subway Spoofs Fitness Crazes
Marketing Daily, Karlene Lukovitz - Monday, September 1, 2014
In the television spot launching on Labor Day, a young man tel ...
- Fast-Food Fans Are Online Night Owls
Marketing Daily, Karlene Lukovitz - Thursday, August 28, 2014
Fast food consumers' highest volume of impressions come in the evening, wh ...
- McDonald's Loves To See You Tailgating
Marketing Daily, Aaron Baar - Wednesday, August 27, 2014
"We're a food company, and we know we're not traditional tailgating fare ...