- Digital Now 25 Cents Of Every Ad Dollar: Display, Search Still Dominate
Online Media Daily, Joe Mandese - Friday, April 19, 2013
Madison Avenue's media market shares continue to restructure. While television still represen ...
- Klipfolio Partners with Oogst For Real-Time Business Analytics
Real-Time Daily, Tyler Loechner - Friday, April 19, 2013
Real-time analytics provider Klipfolio this week announced a partnership with online marketi ...
- Velti Brings Mobile Messaging To [x+1]'s DMP
Real-Time Daily, Tyler Loechner - Friday, April 19, 2013
[x+1] and Velti have partnered to bring mobile marketing technology to [x+ ...
- Exchange-Based Media Dominate Big Agency Spending: RTB Is Growing Fast, But Still An Also-Ran
RTBlog, Joe Mandese - Friday, April 19, 2013
The other day I wrote about some new data from a varie ...
- Twitter Grabs Onto Real-Time Ad Targeting, Social Marketing
Online Media Daily, Laurie Sullivan - Wednesday, April 17, 2013
Twitter introduced keyword ad targeting Wednesday, based on terms typed into us ...
- The Long Tail: The Land Of Opportunity?
Around the Net in Real-Time, Tyler Loechner - Wednesday, April 17, 2013
A recent article on Adotas suggests that advertisers have yet to sei ...
- The Premise of "Programmatic"
Real-Time Daily, Jonathon Shaevitz - Wednesday, April 17, 2013
Ask 10 different industry ad tech influencers for the definition of "programmati ...
- SpotXchange's Big 2012 Highlights Adoption Of RTB
Real-Time Daily, Tyler Loechner - Wednesday, April 17, 2013
Digital video ad marketplace SpotXchange today announced 69% revenue growth in 201 ...
- Making Real-Time Even Faster With BrightRoll's VideoRTB+
Real-Time Daily, Tyler Loechner - Wednesday, April 17, 2013
Apparently, real-time needed to get a little faster. Video ad platform BrightRol ...
- Trusignal, I-Behavior Partner To Bring Offline Data Online
Real-Time Daily, Tyler Loechner - Wednesday, April 17, 2013
Behavioral targeting service provider I-Behavior today announced a partnership with predictive analyti ...
- Smart TVs, Smart Advertisers
Marketing Daily, Bill McCabe - Tuesday, April 16, 2013
It may take five years or perhaps even longer, but inevitably, sma ...
- Legolas Media Taps Gallagher For Sales
Real-Time Daily, Tyler Loechner - Monday, April 15, 2013
Legolas Media today announced the appointment of Brendon Gallagher as executive direct ...
- i2c Engage Offers Real-Time Marketing In Latin America
Real-Time Daily, Tyler Loechner - Monday, April 15, 2013
Cloud-based payment processing solutions provider i2c has partnered with Aerocash, a payme ...
- Spafax Promotes Three Execs
Real-Time Daily, Tyler Loechner - Monday, April 15, 2013
Spafax Networks, WPP's digital-out-of-home media-buying division, today announced that three of i ...
- Spruce Adds Nielsen Tool For Facebook Campaigns
Real-Time Daily, Mark Walsh - Monday, April 15, 2013
Facebook ad partner Spruce Media on Monday announced integrating Nielsen's Online Campai ...
- Turn's "MVA" Goes To...
RTBlog, Tyler Loechner - Monday, April 15, 2013
At the end of a sports season, the league's top performer receiv ...
- Brandscreen Hires Two In Prep For "Automated Ad Boom"
Around the Net in Real-Time, Tyler Loechner - Friday, April 12, 2013
AdNews reported today that RTB firm Brandscreen has hired two execs ...
- eXelate Taps Becker From Xaxis
Real-Time Daily, Tyler Loechner - Friday, April 12, 2013
eXelate this week announced that Eugene Becker has joined the company ...
- Klipfolio, Direction Digital Partner
Real-Time Daily, Tyler Loechner - Friday, April 12, 2013
Klipfolio, a real-time analytics provider, today announced a partnership with Direction Digita ...
- Ex-Real Media Group Head Of Tech Joins Rubicon
Real-Time Daily, Tyler Loechner - Friday, April 12, 2013
The Rubicon Project today announced the appointment of Patrizio Zanatta as sal ...
- Berg: Mobile Location-Based Advertising To Reach $8.5 Bil. By 2017
Real-Time Daily, Tyler Loechner - Friday, April 12, 2013
Recently, location-based analytics provider Sense Networks announced survey results suggesting that ...
- The Reluctant Ad Network: Real-Time With Netmining's Chris Hansen
RTBlog, Joe Mandese - Friday, April 12, 2013
I sat down with Netmining chief Chris Hansen the other day, a ...
- AppNexus Dials M: Mobilizes Ad Platform
Mobile Marketing Daily, Steve Smith - Thursday, April 11, 2013
One of the largest ad tech platforms for real-time bidding on t ...
- Exclusive: Real-Time Market CPMs From Casale's Q4 Index Report
RTBlog, Tyler Loechner - Thursday, April 11, 2013
This report isn't exactly coming in real-time, but Casale Media today releas ...
- Social Media: A Channel/Tactic, Not A Strategy
Marketing Daily, Uriah Av-Ron - Wednesday, April 10, 2013
Social media has created some exciting and productive opportunities to engage wi ...
- SRAX Goes Real-Time
Real-Time Daily, Tyler Loechner - Wednesday, April 10, 2013
Social Reality today announced the implementation of Google's DoubleClick Ad Exchange ...
- PubMatic, Lotame Partner Up
Real-Time Daily, Tyler Loechner - Wednesday, April 10, 2013
PubMatic, a sales-side platform, today announced a partnership with Lotame, a da ...
- Scoring Brands By Searching Social In Real-Time
Real-Time Daily, Tyler Loechner - Wednesday, April 10, 2013
Here's a combination of three things the advertising industry loves: search, socia ...
- Turn Appoints Nemeth As First CFO
Real-Time Daily, Tyler Loechner - Wednesday, April 10, 2013
This week, Turn announced the appointment of Joe Nemeth as the company ...
- Should Everyone Go All-In With Automation?
RTBlog, Tyler Loechner - Wednesday, April 10, 2013
Last week, a Forrester Consulting report about Rocket Fuel touted the benefi ...