- The Industry's Stance On Automated Media Buying
Real-Time Daily, Tyler Loechner - Monday, April 8, 2013
The advertising industry has seen a shift towards programmatic in recent year ...
- Sam4Mobile Launches Globally
Real-Time Daily, Tyler Loechner - Monday, April 8, 2013
Sam4Mobile, a provider of real-time mobile campaign insights, today announced their glob ...
- Triton's a2x Platform Gets Its Own VP And GM
Real-Time Daily, Tyler Loechner - Monday, April 8, 2013
Triton Digital today announced the promotion of Benjamin Masse to vice preside ...
- OpenX Puts Publishers In Driver's Seat (But The Machine Is Doing The Actual Driving)
Real-Time Daily, Tyler Loechner - Monday, April 8, 2013
OpenX today announced Revenue Intelligence, a service that will provide publishers wi ...
- Real-Time Tweets On Bloomberg's Data Terminals
Around the Net in Real-Time, Tyler Loechner - Friday, April 5, 2013
The New York Times reported yesterday that Bloomberg's data terminals will n ...
- Ad Creation, Native Style
Online Media Daily, Will Price - Friday, April 5, 2013
If you're not exploring native advertising, you run the risk that yo ...
- Increasing Viewability On Real-Time Ads
Real-Time Daily, Tyler Loechner - Friday, April 5, 2013
AdConductor this week announced a partnership with RealVu to make in-view ...
- Millennial Acquires Metaresolver, Rowehl Spearheads Programmatic
Real-Time Daily, Tyler Loechner - Friday, April 5, 2013
Millennial Media today announced that its acquisition of real-time mobile ad te ...
- Lyfe Mobile Unveils Audience Flow
Real-Time Daily, Tyler Loechner - Friday, April 5, 2013
Mobile RTB platform provider Lyfe Mobile today launched Audience Flow Technology. Accordi ...
- The Ultimate Oxymoron: Premium Remnant
RTBlog, Tyler Loechner - Friday, April 5, 2013
Wait, what? "Premium remnant" doesn't make any sense...does it? As oxymoronic ...
- "Real-Time Marketing" Is Really Just "Quick Enough Marketing"
Around the Net in Real-Time, Tyler Loechner - Thursday, April 4, 2013
Real-time marketing doesn't actually have to be in real-time, writes Lori Turner-Wils ...
- Is A DMP Right For You? Don't Be Fooled
Real-Time Daily, Christopher Hansen - Thursday, April 4, 2013
Before licensing a DMP, marketers need to ask themselves whether they wi ...
- Xaxis Partners With GroupM Thailand's Digital Unit
Real-Time Daily, Tyler Loechner - Wednesday, April 3, 2013
WPP's Xaxis announced a partnership with mInteraction, the digital unit of Grou ...
- Meredith, WideOrbit Provide Local Real-Time Mobile Alerts
Real-Time Daily, Tyler Loechner - Wednesday, April 3, 2013
Advertising management software provider WideOrbit today announced that WO Mobile, the company ...
- DSP iPinYou Integrates With Sina Ad Exchange
Real-Time Daily, Tyler Loechner - Wednesday, April 3, 2013
One of the largest DSPs in China, iPinYou, this week announced th ...
- The Spoiled Generation
RTBlog, Tyler Loechner - Wednesday, April 3, 2013
We talk about Generation X, Millennials, and Baby Boomers, but I'm goi ...
- Tokyo's Irep Gears Up For Google AdWords Shift
Real-Time Daily, Tyler Loechner - Monday, April 1, 2013
RTM Daily wrote back in February that the Google AdWords update cou ...
- TapClicks "Taps" Delamarre
Real-Time Daily, Tyler Loechner - Monday, April 1, 2013
Real-time analytics platform provider TapClicks has announced the appointment of Julie Delamar ...
- Real-Time With AdTheorent's Dr. Sayad
RTBlog, Tyler Loechner - Monday, April 1, 2013
AdTheorent last week released a white paper about their new real-time learni ...