- Real-Time Data Revolution On Its Way, Says Unilever
Around the Net In MAD London, Sean Hargrave - Thursday, March 17, 2016
A revolution is coming in the way brands and organisations gather custom ...
- Privately Held Merkle Reports $435M In Net Revenue
Real-Time Daily, Felicia Greiff - Wednesday, March 16, 2016
Merkle, a privately held marketing agency, reported it made a net reven ...
- Altitude Digital Adds DoubleVerify As Anti-Fraud Partner
Real-Time Daily, Felicia Greiff - Thursday, March 17, 2016
Programmatic video platform Altitude Digital announced Thursday that it's partnering with DoubleVeri ...
- B2B Programmatic Media Must Become As Targeted As B2C
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2016
The data audience segments required to finely target business-related advertisements through programmat ...
- Pitney Bowes Uses IoT Data To Improve Operations, Physical Mail Delivery
AI & IoT Daily, Laurie Sullivan - Tuesday, March 15, 2016
Pitney Bowes has created a method to pull in data from ea ...
- Perion Reports $219M in Non-GAAP Revenue For 2015
Real-Time Daily, Felicia Greiff - Tuesday, March 15, 2016
Publicly traded Tel Aviv-based global marketing tech firm Perion released earnings f ...
- 5 Need-To-Know Programmatic Highlights From SXSW
RTBlog, Felicia Greiff - Wednesday, March 16, 2016
In the past few years, SxSW has taken some criticism. Has ...
- Ooyala Video Index Shows Programmatic Transactions Up 160% In Q4 2015
Real-Time Daily, Felicia Greiff - Tuesday, March 15, 2016
Last year, the number of deal-ID transactions, or prearranged trades sold programmaticall ...
- Viewability Just The Beginning Of Ad Efficacy Conversation
RTBlog, Felicia Greiff - Tuesday, March 15, 2016
Cadreon's Erica Schmidt gave a presentation on a viewability study at t ...
- Why 'Choosy' NYT Bought Social Influencer Platform HelloSociety
Around the Net in Real-Time, Felicia Greiff - Monday, March 14, 2016
At the South By Southwest Interactive News conference, The New York Times CEO Ma ...
- BuzzFeed's CMO Talks New Premium Offering, Attribution Challenge
Around the Net in Real-Time, Felicia Greiff - Monday, March 14, 2016
BuzzFeed launched a new ad format called Swarm at South by Southwe ...
- Adblock Plus Users Get Error Message During YouTube Ads
Around the Net in Real-Time, Felicia Greiff - Monday, March 14, 2016
Adblock Plus users are getting an error message on YouTube in li ...
- Choozle Launches Programmatic Targeting Tools
Real-Time Daily, Felicia Greiff - Monday, March 14, 2016
Denver-based programmatic ad platform Choozle is launching account-based targeting tools, including C ...
- BlockBust Aims To Help Publishers Thwart Blockers
Real-Time Daily, Felicia Greiff - Monday, March 14, 2016
BlockBust, created by Tiller, aims to help publishers recognize which parts ...
- Mediaocean And Rubicon Project Team Up
Around the Net in Real-Time, Felicia Greiff - Friday, March 11, 2016
Rubicon Project, which recently announced a partnership with Cadreon, has another partnership announcement: Mediaocean. T ...
- Intermarkets Gears Up For Election Year Digital Ad Buys
Around the Net in Real-Time, Felicia Greiff - Friday, March 11, 2016
Intermarkets, an ad solution provider for advertisers, political campaigns and publishers, is geari ...
- STAQ CEO: Programmatic TV, Cross-Screen Haven't Arrived Yet
Around the Net in Real-Time, Felicia Greiff - Friday, March 11, 2016
James Curran, CEO and founder of STAQ, wrote an op-ed for AdExchanger saying programmatic ...
- Majority Of Workers DON'T Fear For Their Jobs In Automated Workplace Of Future
Real-Time Daily, Felicia Greiff - Friday, March 11, 2016
A survey from Pew Research shows most people expect robots and compute ...
- A PTV Primer (And Predictions) From DataXu
Real-Time Daily, Felicia Greiff - Friday, March 11, 2016
It's early days for programmatic TV, and you may be confused abo ...
- Opera Offers Ad-Blocking Browser
Around the Net in Real-Time, Felicia Greiff - Thursday, March 10, 2016
Norwegian company Opera is introducing a version of its desktop browser that includ ...
- Virtual Reality (With Ads?)
Around the Net in Real-Time, Felicia Greiff - Thursday, March 10, 2016
Re/code reports that a startup called Immserv is launching a platform allowing developers ...
- Serve Ad, Rinse, Repeat: Why Some Streaming Services Show Same Ads Again & Again
Around the Net in Real-Time, Felicia Greiff - Thursday, March 10, 2016
Netflix, HBO and Amazon don't have ads on their streaming platforms. B ...
- Connected TV: Why Aren't Advertisers Flocking?
MediaDailyNews, Andre Swanston - Thursday, March 10, 2016
CTV usage has grown over 300% in the past year and n ...
- Fyber Launches New Self-Service Ad Server
Real-Time Daily, Felicia Greiff - Thursday, March 10, 2016
On Thursday, Mobile ad-tech provider Fyber announced it's releasing a new self-servi ...
- PubMatic Hires U.K. Country Manager
Real-Time Daily, Felicia Greiff - Wednesday, March 9, 2016
PubMatic announced a new hire today: Paul Gubbins, previously head of programmatic-EME ...
- Alibaba Leads Programmatic Spend In China
Around the Net in Real-Time, Felicia Greiff - Wednesday, March 9, 2016
Bloomberg's Angie Lau discusses the three biggest programmatic players in China rig ...
- Quantcast Execs Explain Why Marketers Should Embrace New Tech
Around the Net in Real-Time, Felicia Greiff - Wednesday, March 9, 2016
Quantcast’s CEO and co-founder, Konrad Feldman, and its Austalia/New Zealand managing directo ...
- Digital Spend Will Outpace TV Next Year, eMarketer Says
Around the Net in Real-Time, Felicia Greiff - Wednesday, March 9, 2016
It will finally happen next year: eMarketer research predicts total digital ...
- AerServ Teams Up With Pixalate To Identify Fraudulent Inventory
Real-Time Daily, Felicia Greiff - Wednesday, March 9, 2016
AerServ announced a partnership on Wednesday with Pixalate to help ensure traff ...
- Cadreon And Rubicon Project Partner On Direct Buying
Real-Time Daily, Felicia Greiff - Wednesday, March 9, 2016
Rubicon Project and Cadreon, IPG Mediabrands' ad tech unit, announced a glob ...