- Instacart Self-Serve Ads Now Based On 'Objectives,' Automates Ad Creation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2022
Instacart on Wednesday launched an objective-based framework for buying ads in i ...
- Taboola Claims Free 'Wallpaper' Service Will Drive 500M Visits To Sites, Bypassing Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 31, 2022
Taboola says the free service, which gives publishers another source to dri ...
- Searchspring Works With Klaviyo To Launch Email Recommendation Tool
Email Marketing Daily, Ray Schultz - Wednesday, August 17, 2022
The new offering allows brands to send personalized emails based on behavior ...
- Instagram Adds In-Message Payment Option
Digital News Daily, Colin Kirkland - Monday, July 18, 2022
On Monday, Meta CEO Mark Zuckerberg shared a post on his Instagr ...
- Optimove Acquires Graphyte, Gains New Intelligent Email Capability
Email Marketing Daily, Ray Schultz - Thursday, July 14, 2022
The move follows Optimove's acquisition of Kumulos. Cloud-based personalization platform Graphyte sa ...
- Optimizing For Faster, More Relevant Ad Matches Based On Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
WhizzCo has improved its process to continually optimize the performance of conte ...
- Uberall Partners With Amazon Alexa To Expand Voice Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 13, 2022
Uberall's partnership with Amazon Alexa aims to help brands and businesses conne ...
- Google Performance Max Automates Precise Targeting, Adjusts Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
On Tuesday, Google introduced the latest features highlighting automation and advertisers' abili ...
- Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
There is some "mismatch in consumer expectations" compared with retailers, as mo ...
- Google's Optimization Score: Applying 10 Recommendations Changes Results, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 21, 2022
Fluency ran tests to determine whether improving the Google Optimization Scores us ...
- Are Emerging Martech Trends Good For Business, Or Just Hype?
Digital News Daily, Colin Kirkland - Wednesday, June 15, 2022
Emerging technologies such as blockchain, AI and IoT platforms -- systems ...
- Gen Z Says Bring It On: They're Open To Email And Personalization
Email Insider, Ray Schultz - Thursday, June 9, 2022
But consumers are sick of badly personalized digital ads, Scorpion reports. ...
- Meta Announces Facebook, Instagram Reels Updates To Boost Use And Discovery
Digital News Daily, Colin Kirkland - Friday, June 3, 2022
Instagram and Facebook Reels will be updated with a range of n ...
- Google To Give Users Control Of Ad Content They See Across Its Properties
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2022
Google has previewed the launch of a feature that will give peop ...
- Search Offsets 'Low Stock' And 'Out Of Stock' Ecommerce Messages, Study Shows
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 10, 2022
Smarter search optimization and tactics can sell items in stock, according ...
- Nextdoor Influencers: 71% Of Users Have Shared A Business Recommendation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2022
Nextdoor neighbors have become influencers as the platform grows, so the compa ...
- From 'The Social Network' To 'The World's Discovery Engine,' Why Zuckerberg Really Wants To Be Google
MediaDailyNews, Joe Mandese - Thursday, April 28, 2022
We're "seeing a major shift in feeds from being almost exclusively curat ...
- Instagram Still Promotes Accounts Linked To Eating Disorders, Group Says
Digital News Daily, Wendy Davis - Thursday, April 14, 2022
"Algorithms are profiling children and teens to serve them images, memes a ...
- Responsibility For Ad Quality Differs Depending On Who You Ask
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 13, 2022
For publishers, ad quality doesn't begin and end with the ad. T ...
- Nextdoor Ads Launch For Small Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 7, 2022
Nextdoor on Thursday announced the expansion of its self-serve ad campaign manageme ...
- eBay: Why Recommerce Is Becoming A Thing
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 6, 2022
Gen Z leads the recommerce market as consumers look to resell produc ...
- Outbrain To Serve Sponsored Recommendations Globally For Axel Springer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 24, 2022
German digital offerings from BILD and WELT Groups, B.Z., Rolling Stone, Musikexpre ...
- Consumers Want In-Depth Personalization, Executive Says
Email Marketing Daily, Ray Schultz - Thursday, March 24, 2022
3radical CEO Michael D. Fisher says personalization needs to reflect motivation a ...
- Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 22, 2022
Microsoft Advertising will make Dynamic Search Ads the default starting in Apr ...
- Trust In Advertising Rising, Nielsen Data Finds
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 22, 2022
Consumers consider ads running in newspapers or before movies the most trustworth ...
- Yelp's, Google's Millions Of Reviews Woo Advertisers, Consumers
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 2, 2022
On Wednesday, Google and Yelp shared information about their review process a ...
- Email Tops Marketing Uses Of Artificial Intelligence, Study Finds
Email Marketing Daily, Ray Schultz - Monday, January 31, 2022
Email personalization is the top method, with chatbots now in second plac ...
- 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 26, 2022
Some 57% of retailers in a survey said most of their custome ...
- Personalized Email Offers Aren't A Big Priority For Consumers
Research Intelligencer, - Monday, January 17, 2022
Consumers "don't seem to trust brands" to make product discovery easier, Merk ...
- Recommendations Vs. Search: Google TV's Caruso Talks About The Future
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 14, 2022
One goal at Google TV is to grow the company's device footprin ...