- Saks Fifth Avenue CEO Offers Advice For Retailers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 21, 2020
Retail isn’t dying, despite the headlines, says Saks Fifth Avenue CEO Ma ...
- Up Against The Holidays: Consumers Plan To Shop Online, But They Demand Great Service
Email Insider, Ray Schultz - Monday, September 21, 2020
Twin studies show that shoppers want a seamless customer experience -- a ...
- New Tool Supports Personalization Across Owned And Paid Media, Company Says
Email Marketing Daily, Ray Schultz - Monday, September 21, 2020
RevTrax is offering a product that helps brands determine whether consumers a ...
- TikTok Eyes U.S. IPO, Reportedly Recruits Instagram Co-Founder As CEO
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 18, 2020
How can Oracle adapt from an ad-tech company to supporting a consumer-faci ...
- Oracle And Walmart Become Partners With TikTok, Trump Signs Off On Deal
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, September 19, 2020
The deal prevents TikTok from sharing U.S. data with the Chinese governmen ...
- Fashion Retailer Boosts Email Response With Location Personalization
Around the Net in Email, Ray Schultz - Friday, September 18, 2020
Torrid, the women’s fashion retailer, has tripled its email click rate ...
- Google Search Serves Information About Curbside, In-Store Pickup
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 18, 2020
Searches on Google For "
curbside pickup” and “
safe shopping” increas ...
- Foot Locker Will Use Its Stores To Help Register Voters Nationwide
Marketing Daily, P.J. Bednarski - Thursday, September 17, 2020
Effort dovetails with Rock the Vote's campaign to make sure younger peop ...
- Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, September 18, 2020
Commerce Signals has launched a tracker to help marketers understand where consume ...
- Brilliant Earth Expands Email With Sailthru As Its Marketing Automation Partner
Email Marketing Daily, Ray Schultz - Thursday, September 17, 2020
Jewelry retailer Brilliant Earth says its email performance has improved since choosi ...
- Kroger: Digital Orders Soar, Foot Traffic Rebounds
Marketing Daily, Steve Ellwanger - Wednesday, September 16, 2020
Contactless store pickup and delivery was available to 98% of the groce ...
- Kohl's Cuts 15% Of Corporate Positions
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 15, 2020
Kohl’s is cutting 15% of corporate jobs, according to a federal docume ...
- Chamber of Commerce, Lyft, Home Depot And Others Back Facebook In Battle Over Texts
Digital News Daily, Wendy Davis - Monday, September 14, 2020
"Consumers want real-time communications from businesses: e.g., text messages about when ...
- Torrid Builds Location Map Clicks With LiveMap Tool
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Real-time emails alert customers to store closings and curbside pickup options, Liveclick ...
- Retail, Marketing Video Views, Time Watched Up Triple Digits In Q2
Video Insider, Karlene Lukovitz - Tuesday, September 15, 2020
Not surprisingly, computers lost share to smartphones and CTV. And CTV, whi ...
- COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year
Performance Marketing Insider, Laurie Sullivan - Monday, September 14, 2020
As of August there have been 130 days where U.S. online shoppi ...
- Nine Myths That May Be Hurting Your Email Program
Around the Net in Email, Ray Schultz - Friday, September 11, 2020
Brands are nervous about sending too many emails. And that’s only ...
- The Unlikely Star In New Walmart+ Ads? Genuine Diversity
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 11, 2020
Spots for Walmart's new Amazon Prime competitor show family members focused ...
- Nielsen Shutters Place-Based Audience Measurement Service
MediaDailyNews, Joe Mandese - Thursday, September 10, 2020
Nielsen has shut down its 12-year-old place-based video networks measurement service, ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Location ad company GroundTruth just released research on ecommerce conversion rates a ...
- Target Adds Premium Line
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 8, 2020
Target is adding a premium line called Good & Gather Signature ...
- Don't Be A Clutterbug: Personalized Emails Are More Welcome Than Batch-And-Blast
Email Insider, Ray Schultz - Wednesday, September 9, 2020
Retailers are the primary generator of overstuffed inboxes, with daily deals t ...
- Small Business Adventure: What Drives Owners -- And What Makes Them Anxious
Email Insider, Ray Schultz - Friday, September 4, 2020
Future owners are more likely to say they will mix online a ...
- Criteo Names Sarah Glickman As CFO
Email Marketing Daily, Ray Schultz - Friday, September 4, 2020
Glickman, who replaces interim CFO Dave Anderson, will also serve as chi ...
- Carhartt Hard Hat Campaign Celebrates Laborers On Labor Day
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
The campaign features yellow hard hats representing job openings from construction ...
- Cycling Sales Are Higher, Tour De France Ratings Stay Steady
TV Watch, Wayne Friedman - Friday, September 4, 2020
The Tour de France is in progress - but bike sales th ...
- Walmart Adds Mamava Lactation Suites To Some Stores
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 3, 2020
Walmart is rolling out Mamava’s lactation suites to more than 100 stor ...
- Homegrown Marketing: The Hurdles To Localized Messaging
Email Insider, Ray Schultz - Thursday, September 3, 2020
Brands find it hard to scale multilocation marketing and maintain brand consistenc ...
- Hanna Andersson To Use Emarsys For Email Personalization
Email Marketing Daily, Ray Schultz - Thursday, September 3, 2020
The kids' clothing brand is moving from blanket email to personalized communication ...
- Profitero Unveils 'Open Ecosystem' Aimed At Optimizing Ecommerce Buys
MAD, Steve McClellan - Wednesday, September 2, 2020
The announcement comes as agencies and holding companies aggressively move to bu ...