- ZoomInfo To Acquire Chorus.ai for $575 Million
Around the Net in Email, Ray Schultz - Thursday, July 15, 2021
ZoomInfo will purchase Chorus.ai, a sales intelligence firm, for $575 million. T ...
- MSG Named Exclusive Ad Rep For NYC's New Moynihan Train Hall
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
Madison Square Garden Entertainment has been named the exclusive sales agent f ...
- Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands
Email Insider, Ray Schultz - Friday, July 2, 2021
Email is widely used to support marketing priorities like branding and le ...
- 'F9' Pulls Biggest First-Weekend Box Office Since Pandemic: $70M
Digital News Daily, Karlene Lukovitz - Monday, June 28, 2021
"The debut this weekend has really ignited the domestic box office a ...
- Sales Reps Pull Better Close Rates When Offered Incentives, Study Finds
Email Marketing Daily, Ray Schultz - Friday, June 4, 2021
Email is also an important factor, driving higher B2B close rates wh ...
- Salesforce Easing CRO Pressures To Generate Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 3, 2021
Salesforce is making quite a few changes to its platform lately, ...
- Chilly Response To Cold Email: Sales/Marketing Execs Sending More, Gaining Less
Email Insider, Ray Schultz - Wednesday, May 26, 2021
Almost half sent more cold emails to prospects during the past yea ...
- Stirista Launches New Division, AccessB2B
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 25, 2021
A gap in the business-to-business landscape led Stirista this week to laun ...
- Google To Open Physical Store In New York
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 20, 2021
Google said on Thursday it plans to open its first physical sto ...
- To Make TV Ad Buy Analysis More Effective, SMI Adds 'Effective CPMs'
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
In preparation for more sophisticated forms of linear TV advertising sales, syndicat ...
- People.ai Acquires Hero Research, Salesforce Productivity Firm
Email Marketing Daily, Ray Schultz - Wednesday, May 12, 2021
With the acquisition, B2B sales reps will gain the ability to mo ...
- Salespeople: Mind Your Manners -- And Maybe Use LinkedIn
Media Insider, Cory Treffiletti - Wednesday, May 12, 2021
Selling is based on relationships, and you build relationships through interaction. H ...
- Marketing, Sales Teams Least Data-Driven Departments
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 11, 2021
Some 36% of execs working with data base decisions on instinct, abo ...
- Roku's Ad Business Up Sharply, 2.4M Active Accounts Added To Total 53.6M
Television News Daily, Wayne Friedman - Friday, May 7, 2021
"Ad spending by major agency holding companies with Roku more than double ...
- Demand Science Completes UK And Ireland B2B Acquisitions
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
Demand Science has completed its acquisition of demand-generation platform Internal Results a ...
- Verizon Employee Says Firm Discouraged Sale Of Least Expensive Product
Around the Net in Email, Ray Schultz - Monday, April 12, 2021
A former Verizon employee contends that salespeople were forbidden to offer t ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential good ...
- Fox TV Stations' OTT Ad Sales Business FLX Sees Fast Start
Television News Daily, Wayne Friedman - Thursday, April 1, 2021
Ad-sales deals have doubled since Jan. 1 and some 300 campaigns ha ...
- Rivian To Open Retail Store In Brooklyn
Marketing Daily, Tanya Gazdik - Wednesday, March 17, 2021
The California-based automaker is also planning nine other showroom locations, including Chica ...
- Salesforce Debuts Tools To Help B2B Teams Conduct ABM Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, March 16, 2021
The new features in Salesforce Digital 360 will help B2B brands disce ...
- IPG's Sherman Joins McKinsey's Marketing & Sales Practice
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
Long-time Interpublic communications executive Eric Sherman has joined McKinsey & Co.'s Marketi ...
- Top Executives Named At Marketing Tech Companies
Email Marketing Daily, Ray Schultz - Tuesday, March 9, 2021
Jonathan Spier takes on the role of CEO at LeadCrunch, and Ni ...
- Disney Ad Platform Boosts Data-Driven, Addressable Deals
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
This new way of doing business will be optimizable in real-time throu ...
- Automakers Struggle With Digital Marketplace
Drive Time, Tanya Gazdik - Monday, March 1, 2021
"I was left feeling fatigued and negatively influenced by brand marketing th ...
- EasyDMARC Names Rob Bowker As North American Sales Director
Email Marketing Daily, Ray Schultz - Thursday, February 25, 2021
Email security firm EasyDMARC hopes to accelerate its growth in North Amer ...
- Sales & Marketing Should Be Best Of Friends
Media Insider, Cory Treffiletti - Wednesday, February 24, 2021
Sales and marketing are like siblings who need and love each othe ...
- Terminus And Outreach Integrate Their Platforms
Email Marketing Daily, Ray Schultz - Monday, February 1, 2021
The integration ties insights from Outreach with the email and web personalizati ...
- 'Texas Monthly' Names Librio VP, Custom Publishing
Publishers Daily, Fern Siegel - Monday, January 25, 2021
The former VisitDallas executive is charged with increasing sales for the divisio ...
- Former 'WSJ.Magazine' Publisher Bahrenburg To Lead 'Robb Report' Luxury Sales
Publishers Daily, - Monday, January 25, 2021
He also heads luxury sales at the publisher's art media titles: 'ARTnew ...
- Pandemic Prompts Consumers To Seek Familiar, Even In Vehicles
Drive Time, Tanya Gazdik - Monday, January 18, 2021
Like the tendency to grab our favorite old sweaters, car buyers a ...