- Sales-Marketing Split Hurts Growth At Most Firms: Study
Email Marketing Daily, Ray Schultz - Monday, February 28, 2022
Brands struggle to define marketing's contribution to revenue, SugarCRM reports. ...
- CloudShare Integrates With Salesforce In Bid To Help B2B Sales Teams
Email Marketing Daily, Ray Schultz - Tuesday, February 22, 2022
The integration will allow firms to end manual data transfers while providi ...
- Validity Upgrades Solution For Helping Salespeople Access Data
Email Marketing Daily, Ray Schultz - Tuesday, February 8, 2022
Data from multiple sources is consolidated in one view, the company s ...
- Why B2B Sales And Marketing Teams Need A New Model
Around the Net in Email, Ray Schultz - Wednesday, February 2, 2022
Most B2B brands use a “serial,” or linear approach to selling—marketing engag ...
- Holiday Retail Sales Beat Forecast
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 19, 2022
The retail industry had a record holiday season that included double-digit year-over-ye ...
- Altice Partners With Ampersand For National Addressable Ad Sales
Digital News Daily, Karlene Lukovitz - Wednesday, January 19, 2022
The deal also includes Ampersand integrating aggregated set-top-box data insights from ...
- B2B Pros Worry About Leads Getting To The Right Person, Study Finds
Email Marketing Daily, Ray Schultz - Friday, January 14, 2022
Over half doubt their firm's ability to deliver leads, and most la ...
- Adobe, Salesforce: U.S. Consumers Spent More Than $200B Online During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 12, 2022
Salesforce estimates consumers spent $1.14 trillion online globally and $257 billion ...
- NBCU Inks Partnership With RTL To Expand European Ad-Selling Efforts
Television News Daily, Wayne Friedman - Wednesday, January 12, 2022
NBCU and RTL AdConnect will give each other access to their premi ...
- Used Vehicles Are Like Gold -- And Dealers Know It
Drive Time, Tanya Gazdik - Monday, January 10, 2022
Used vehicle buyers are paying an average of $29,011, up 27.9% fr ...
- Toyota Tops GM In Sales, A First
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 4, 2022
Toyota topped General Motors last year in U.S. auto sales, the fir ...
- COVID-19, Inventory Shortages Continue To Plague Auto Industry, Never Mind CES
Drive Time, Tanya Gazdik - Monday, December 27, 2021
"Given current inventory conditions, it's difficult to project significant demand recovery ...
- B2B Tech Sector Will Decline In 2022, But Rebound In 2023: Study
Email Marketing Daily, Ray Schultz - Monday, December 20, 2021
NPD forecasts a 2% in B2B tech sales, due in part ...
- Digital Sales Grew Modestly YoY During Post-Cyber Week Period, Salesforce Reports
Email Marketing Daily, Ray Schultz - Thursday, December 16, 2021
Despite modest post-Cyber Week growth, the sales pulse quickened as consumers rac ...
- Snuggly 'Smarketing': When B2B Sales And Marketing Are Fully Aligned
Email Insider, Ray Schultz - Friday, December 3, 2021
The two sides -- sales and marketing -- are fully integrated ...
- Adobe, AppsFlyer Mobile Data, And The Evolution Of A Knee
Performance Marketing Insider, Laurie Sullivan - Thursday, November 18, 2021
Here is what marketers need to know about mobile performance -- a ...
- Platforms Partner To Measure Retail Sales Impact Of CTV, OTT Ads For Local, Mid-Market Advertisers
Digital News Daily, Karlene Lukovitz - Monday, November 15, 2021
Measurable outcomes include return on ad spend/ROAS. ...
- Porsche, GMC Rank Highest In Sales Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, November 10, 2021
Brands showing the greatest improvement in satisfaction scores year over year a ...
- ActiveCampaign Debuts Product To Automate Sales Engagement
Email Marketing Daily, Ray Schultz - Tuesday, November 2, 2021
A new tool unifies data and allows sales teams to send one-to-o ...
- Sales And Marketing Cool: Both Believe The Other Side Is Doing Fine
Email Insider, Ray Schultz - Monday, October 25, 2021
Old enemies sales and marketing now get along -- but salespeople fa ...
- RevOps Platform Openprise Snares $16 Million In Series A Funding
Email Marketing Daily, Ray Schultz - Wednesday, October 20, 2021
Openprise will use the funding to pursue RevOps adoption and automated proces ...
- Criteo, CitrusAd Support Lowe's Leaps Into Advertising, Marketing Media For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
The group will provide an extensive portfolio of omnichannel advertising services design ...
- DemandScience Offers B2B Marketers New Service To Drive Engagement
Email Marketing Daily, Ray Schultz - Friday, October 8, 2021
Contacts can be pinpointed based on their recent email and phone engagemen ...
- Google Chooses Similarweb Data To Get SMBs Ready To Cross Borders
Performance Marketing Insider, Laurie Sullivan - Monday, September 27, 2021
The free Market Finder platform helps SMBs expand internationally by identifying opportuniti ...
- Zendesk Sell Forms B2B Marketing Integration With Act-On Software
Email Marketing Daily, Ray Schultz - Tuesday, September 21, 2021
The partnership will fuel email marketing campaigns and email use by individu ...
- The Junk Mail & The Damage Done
Marketing Insider, Greg Ippolito - Wednesday, September 15, 2021
Why lazy, me-first, long-odds sales outreach is bad for everyone -- ev ...
- Salesforce And Slack Are Now Getting Integrated
Email Marketing Daily, Ray Schultz - Wednesday, August 18, 2021
The combined platforms offer workflow notifications and other tools for sales te ...
- The Salesman's Promise: Life Is Better With A Ronco Product
TVBlog, Adam Buckman - Monday, August 2, 2021
Ron Popeil died last week in Los Angeles at age 86, a ...
- B2B The Force: Should Executives Be Sales Drivers Or Growth Enablers?
Email Insider, Ray Schultz - Friday, July 30, 2021
Marketing and digital design play important roles in B2B development, Stein I ...
- 34% Of Global Households Owned Smart TVs At End Of 2020
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
Global household penetration is forecast to hit 51% by 2026. ...