- Words Count: The Art Of B2B Email Negotiation
Email Insider, Ray Schultz - Monday, January 18, 2021
Buyer attention is a key metric in predicting whether communications will le ...
- Univision Taps Donna Speciale As Ad Sales Chief
Television News Daily, Wayne Friedman - Monday, January 11, 2021
On the heels of new ownership, Univision is making sweeping senior executi ...
- Pandemic Accelerated Consumer Media Tech In 2020, Makes For Tough Comps In Next Few Years
MediaDailyNews, Joe Mandese - Sunday, January 10, 2021
On the eve of this week's CES conference, NPD Group released estimat ...
- Rideshare Passengers Prefer Toyota, Tesla
Marketing Daily, Tanya Gazdik - Tuesday, December 29, 2020
More than one-third (40%) of rideshare passengers are making plans to purcha ...
- Holiday Sales Rise, Ecommerce Leads The Way: Mastercard
Digital News Daily, Ray Schultz - Monday, December 28, 2020
Online sales contributed almost 20% of total sales, growing by a lar ...
- New TV Ad Advocacy Group Forms, Counts Local TV Execs As Members
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
The Media Ad Sales Council is being formed by Matrix, whose Monar ...
- Mediafly Debuts Tool To Track Performance Of B2B Seller-Generated Content
Email Marketing Daily, Ray Schultz - Wednesday, December 16, 2020
Mediafly, a provider of sales technology, says companies need to send t ...
- Seismic Acquires Grapevine6, Launches New Social Tool
Email Marketing Daily, Ray Schultz - Tuesday, December 1, 2020
The purchase will allow sales teams to engage buyers across multiple soci ...
- Lead Liaison Offers Widget For Accessing B2B Data
Email Marketing Daily, Ray Schultz - Tuesday, November 24, 2020
The DataSpring module offers access to almost 10 million company profiles a ...
- Why Marketing, Sales And IT Have To Be Integrated: Martin Sorrell
Around the Net In Digital, Ray Schultz - Thursday, November 12, 2020
Marketing and sales teams have long been siloed. But trends are forci ...
- New App To Help SMBs Send Email Campaigns Unveiled By Really Simple Systems
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
The new email marketing tool can be integrated with CRM systems, t ...
- VanillaSoft Acquires Autoklose, B2B Email Automation Firm
Email Marketing Daily, Ray Schultz - Wednesday, October 21, 2020
The combined platforms will enable B2B to scale their personal email outreac ...
- Monster Energy Plans Car Giveaway To Promote New Offerings
Marketing Daily, Tanya Gazdik - Monday, October 12, 2020
The brand is always aiming to expand and diversify its product offering ...
- From 'Selling' To 'Sharing' Information: CPRA May Expand Opt-Outs
Digital News Daily, Michael Hahn, Gary Kibel - Wednesday, October 7, 2020
The CCPA may be just the beginning -- the California Privacy Righ ...
- Centro Linkup With Slack Will Help Sales Teams Create Email Series, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, October 7, 2020
The new capability will add Salesforce and the conversational capability of Slac ...
- Triblio Offers New Tool For Automating ABM Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, October 6, 2020
The new service helps brands unify the buyer across sales and marketi ...
- Conversion Therapy: Firms Struggle To Get Leads Through The Funnel
Email Insider, Ray Schultz - Wednesday, September 30, 2020
Only 12% are very satisfied with their lead conversion capabilities, Ascend2 a ...
- Multichannel Head Scratcher: Email Is First in Use, Fourth In Effectiveness
Email Insider, Ray Schultz - Friday, September 18, 2020
Most B2B marketers are using multiple channels, and those that do s ...
- Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, September 18, 2020
Commerce Signals has launched a tracker to help marketers understand where consume ...
- Boardroom Insiders Adds Data Features To B2B Sales Platform
Email Marketing Daily, Ray Schultz - Monday, September 14, 2020
The company has also named Marcus Hermens as vice president of market ...
- Car Shoppers Change What They Are 'Googling'
Drive Time, Tanya Gazdik - Monday, August 24, 2020
The top Google keywords and phrases include deferred payments, financial incentives a ...
- New ClearSlide Feature Helps Teams Email Prospects At The Right Time
Email Marketing Daily, Ray Schultz - Thursday, August 20, 2020
Also being offered is a Spam Checker that helps emails land ...
- B2B Buyers Have Cut Budgets And Vendor Engagement, Study Says
Email Marketing Daily, Ray Schultz - Monday, July 27, 2020
Firms are reducing their reliance on vendors during the downturn, and ma ...
- ABM Snapshot: Budgets Were Rising As Pandemic Took Hold
Email Insider, Ray Schultz - Wednesday, July 22, 2020
B2B companies with mature ABM programs spend 39% of their marketing budge ...
- Automotive TV Spending Down 37% Year-Over-Year In June, But Up From May
Drive Time, Tanya Gazdik - Monday, July 6, 2020
"Automakers that weren't big spenders last June appear to be powering t ...
- RollWorks Debuts Tool For Tracking B2B Buyer Intent
Email Marketing Daily, Ray Schultz - Wednesday, July 1, 2020
Sellers receive alerts in Salesforce and daily email reports based on websi ...
- Ford Plans Social Media Debut Of F-150 Pickup
Drive Time, Tanya Gazdik - Monday, June 22, 2020
Eighty-two percent of truck owners would give up streaming services for ...
- 'Infiniti Now' Shifts Messaging, Acknowledges 'New Normal'
Marketing Daily, Tanya Gazdik - Sunday, May 31, 2020
The pandemic has broadened the set of considerations from consumers, Infiniti's Ph ...
- ActiveCampaign Upgrades Email Capabilities In App
Email Marketing Daily, Ray Schultz - Friday, May 29, 2020
ActiveCampaign has enhanced its mobile marketing app to allow businesses to r ...
- AdLarge Extends Partnership With Podcaster Ashley Flowers
Publishers Daily, Sara Guaglione - Tuesday, May 26, 2020
AdLarge is supporting the expansion of Audiochuck, a podcast network founded ...