- Adobe, AppsFlyer Mobile Data, And The Evolution Of A Knee
Performance Marketing Insider, Laurie Sullivan - Thursday, November 18, 2021
Here is what marketers need to know about mobile performance -- a ...
- Platforms Partner To Measure Retail Sales Impact Of CTV, OTT Ads For Local, Mid-Market Advertisers
Digital News Daily, Karlene Lukovitz - Monday, November 15, 2021
Measurable outcomes include return on ad spend/ROAS. ...
- Porsche, GMC Rank Highest In Sales Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, November 10, 2021
Brands showing the greatest improvement in satisfaction scores year over year a ...
- ActiveCampaign Debuts Product To Automate Sales Engagement
Email Marketing Daily, Ray Schultz - Tuesday, November 2, 2021
A new tool unifies data and allows sales teams to send one-to-o ...
- Sales And Marketing Cool: Both Believe The Other Side Is Doing Fine
Email Insider, Ray Schultz - Monday, October 25, 2021
Old enemies sales and marketing now get along -- but salespeople fa ...
- RevOps Platform Openprise Snares $16 Million In Series A Funding
Email Marketing Daily, Ray Schultz - Wednesday, October 20, 2021
Openprise will use the funding to pursue RevOps adoption and automated proces ...
- Criteo, CitrusAd Support Lowe's Leaps Into Advertising, Marketing Media For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
The group will provide an extensive portfolio of omnichannel advertising services design ...
- DemandScience Offers B2B Marketers New Service To Drive Engagement
Email Marketing Daily, Ray Schultz - Friday, October 8, 2021
Contacts can be pinpointed based on their recent email and phone engagemen ...
- Google Chooses Similarweb Data To Get SMBs Ready To Cross Borders
Performance Marketing Insider, Laurie Sullivan - Monday, September 27, 2021
The free Market Finder platform helps SMBs expand internationally by identifying opportuniti ...
- Zendesk Sell Forms B2B Marketing Integration With Act-On Software
Email Marketing Daily, Ray Schultz - Tuesday, September 21, 2021
The partnership will fuel email marketing campaigns and email use by individu ...
- The Junk Mail & The Damage Done
Marketing Insider, Greg Ippolito - Wednesday, September 15, 2021
Why lazy, me-first, long-odds sales outreach is bad for everyone -- ev ...
- Salesforce And Slack Are Now Getting Integrated
Email Marketing Daily, Ray Schultz - Wednesday, August 18, 2021
The combined platforms offer workflow notifications and other tools for sales te ...
- The Salesman's Promise: Life Is Better With A Ronco Product
TVBlog, Adam Buckman - Monday, August 2, 2021
Ron Popeil died last week in Los Angeles at age 86, a ...
- B2B The Force: Should Executives Be Sales Drivers Or Growth Enablers?
Email Insider, Ray Schultz - Friday, July 30, 2021
Marketing and digital design play important roles in B2B development, Stein I ...
- 34% Of Global Households Owned Smart TVs At End Of 2020
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
Global household penetration is forecast to hit 51% by 2026. ...
- ZoomInfo To Acquire Chorus.ai for $575 Million
Around the Net in Email, Ray Schultz - Thursday, July 15, 2021
ZoomInfo will purchase Chorus.ai, a sales intelligence firm, for $575 million. T ...
- MSG Named Exclusive Ad Rep For NYC's New Moynihan Train Hall
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
Madison Square Garden Entertainment has been named the exclusive sales agent f ...
- Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands
Email Insider, Ray Schultz - Friday, July 2, 2021
Email is widely used to support marketing priorities like branding and le ...
- 'F9' Pulls Biggest First-Weekend Box Office Since Pandemic: $70M
Digital News Daily, Karlene Lukovitz - Monday, June 28, 2021
"The debut this weekend has really ignited the domestic box office a ...
- Sales Reps Pull Better Close Rates When Offered Incentives, Study Finds
Email Marketing Daily, Ray Schultz - Friday, June 4, 2021
Email is also an important factor, driving higher B2B close rates wh ...
- Salesforce Easing CRO Pressures To Generate Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 3, 2021
Salesforce is making quite a few changes to its platform lately, ...
- Chilly Response To Cold Email: Sales/Marketing Execs Sending More, Gaining Less
Email Insider, Ray Schultz - Wednesday, May 26, 2021
Almost half sent more cold emails to prospects during the past yea ...
- Stirista Launches New Division, AccessB2B
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 25, 2021
A gap in the business-to-business landscape led Stirista this week to laun ...
- Google To Open Physical Store In New York
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 20, 2021
Google said on Thursday it plans to open its first physical sto ...
- To Make TV Ad Buy Analysis More Effective, SMI Adds 'Effective CPMs'
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
In preparation for more sophisticated forms of linear TV advertising sales, syndicat ...
- People.ai Acquires Hero Research, Salesforce Productivity Firm
Email Marketing Daily, Ray Schultz - Wednesday, May 12, 2021
With the acquisition, B2B sales reps will gain the ability to mo ...
- Salespeople: Mind Your Manners -- And Maybe Use LinkedIn
Media Insider, Cory Treffiletti - Wednesday, May 12, 2021
Selling is based on relationships, and you build relationships through interaction. H ...
- Marketing, Sales Teams Least Data-Driven Departments
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 11, 2021
Some 36% of execs working with data base decisions on instinct, abo ...
- Roku's Ad Business Up Sharply, 2.4M Active Accounts Added To Total 53.6M
Television News Daily, Wayne Friedman - Friday, May 7, 2021
"Ad spending by major agency holding companies with Roku more than double ...
- Demand Science Completes UK And Ireland B2B Acquisitions
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
Demand Science has completed its acquisition of demand-generation platform Internal Results a ...