- Data Shows Impact Of COVID-19 On Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 1, 2021
Consumer electronics, sporting goods, and consumer product goods saw an uptick ...
- 2021 Will Be Unpredictable, But It Doesn't Have To Be Unplanned
Search & Performance Marketing Daily, Jason Hartley - Tuesday, March 2, 2021
2020 taught us how to make agile, data-powered decisions, with insight in ...
- Google Chat Is Now Part Of Gmail
Around the Net in Email, Ray Schultz - Monday, March 1, 2021
The redesigned Google Chat has been rolled out for free accounts a ...
- Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 1, 2021
Two-thirds of marketers in a White Ops survey experienced fraud in t ...
- Twitter Remodels The House
Performance Marketing Insider, Laurie Sullivan - Monday, March 1, 2021
Wall Street analysts have a favorable view of the Twitter features announc ...
- Amazon's Twitch Refuses To Run Parent Company's Union Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 26, 2021
Although Amazon is its parent company, Twitch refuses to run anti-union a ...
- TikTok, Facebook Are America's Least-Trusted Platforms, 61% Want Tech Giants Regulated
Digital News Daily, Karlene Lukovitz - Friday, February 26, 2021
Google and Amazon are ranked most trustworthy by U.S. adults, although near ...
- 1-to-1 In B2B: Buyers Now Demand Super-Personalized Emails
Email Insider, Ray Schultz - Friday, February 26, 2021
B2B buyers want interactions tailored to their firm's organization and pain point ...
- Where Marketers Plan To Spend Local Budgets In 2021
Performance Marketing Insider, Laurie Sullivan - Friday, February 26, 2021
Nearly a third of respondents to a recent survey said they spe ...
- Pinterest Makes Bets On Augmented Reality
Performance Marketing Insider, Laurie Sullivan - Thursday, February 25, 2021
Pinterest should continue to benefit from online searches and interactions that previous ...
- The Role Of SEO In The Modern-Day Marketing Stack
Search & Performance Marketing Daily, Jim Yu - Thursday, February 25, 2021
Every piece of content, every function designed for the user experience a ...
- Google To Remove Showcase Shopping Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Showcase Shopping ad groups will be removed and will stop serving a ...
- Despite What You Think, Brands Have An Eye On Consumer Needs
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 24, 2021
Two-thirds of shoppers consider store brands as high-quality as name brands. Anoth ...
- VidMob Raises $50 Million From Adobe, Shutterstock, Others
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 23, 2021
VidMob's business model this time around attracted an impressive group of investor ...
- Spotify To Create Audio Ad Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 23, 2021
Development remains in the early stages, but when complete, the Spotify Audien ...
- 2020 Gaming Benchmark Report Shows How COVID-19 Pandemic Changed Behaviors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Mobile game ad revenue grew by more than 8% in 2020 overa ...
- Google Adds Privacy Labels To Gmail App
Around the Net in Email, Ray Schultz - Tuesday, February 23, 2021
Google has added Apple App Store privacy labels to its Gmail ap ...
- Court Sides With Facebook Over BrandTotal Ban
Digital News Daily, Wendy Davis - Monday, February 22, 2021
A federal judge has dismissed analytics company BrandTotal's claims that it w ...
- COVID Forces Marketers To Rethink Business Models
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 23, 2021
Many family-owned restaurants in California transitioned to takeout, with a greater relian ...
- Microsoft Joins Coalition Of European Publishers To Mandate News Payments
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
Microsoft has joined a group of European publishers in an effort ...
- Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
In Searchmetrics' ranking, fashion and apparel brands were among the losers. ...
- YouTube Releases List Of 2020 U.S. Bumper Ads Leaderboard -- Top 6-Second Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
YouTube revealed its 2020 U.S. Bumper Ads Leaderboard Monday, featuring the t ...
- Dispelling Attribution Myths: Why Google Analytics, Google Ads Data Doesn't Always Match
Data & Programmatic Insider, Laurie Sullivan - Monday, February 22, 2021
At the virtual Paid Search Association event, NordicClick Interactive Associate Director/Paid Sear ...
- When Alexa And Google Offer Unsolicited Advice
Performance Marketing Insider, Laurie Sullivan - Monday, February 22, 2021
A machine-learning algorithm allowed Alexa to infer that an initial question impli ...
- J.B. Hunt, Google Partnership Has Much More Potential Than Improving Transportation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 19, 2021
In an unexpected partnership, J.B. Hunt and Google announced a multiyear strateg ...
- Uber Gets Google To Pull UberCheats From Chrome Store
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 19, 2021
Uber convinced Google to remove a tool from the Chrome Web Sto ...
- Study Finds 66% Of Marketers Say Audience Beats Context -- But Publishers Disagree
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 19, 2021
A survey of 200 U.S. senior decision makers found that 60% belie ...
- The Customer Journey To Too Many Discounts
MediaDailyNews, George Simpson - Thursday, February 18, 2021
I'm not convinced that interacting with consumers at every touchpoint is real ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Performance Marketing Insider, Laurie Sullivan - Friday, February 19, 2021
Nearly a year into quarantine, people continue to search on Google f ...
- Facebook Claims Analytics Company BrandTotal Is Still Scraping Data
Digital News Daily, Wendy Davis - Wednesday, February 17, 2021
Facebook, which has been battling analytics company BrandTotal in court since Octobe ...