- Google Search Terms Identify How Gamers Changed Behavior During COVID-19 Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 15, 2021
Gaming became a major pastime and a way to socialize while soci ...
- Performance Data Making A Difference -- What Types And Why
Performance Marketing Insider, Laurie Sullivan - Friday, March 12, 2021
How often do marketers optimize for social commerce media spend? What too ...
- Stirista Ups Data Strength, Acquires Venture Development Center
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 11, 2021
Stirista gained access to more data with the purchase. The announcement ...
- Twitter Slowed By Russian Authorities For Banned Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 11, 2021
Russian authorities Wednesday said they slowed the speed of users' uploading ...
- Broadband Carriers Should Seek Permission Before Harnessing Web-Browsing Data For Ads, Groups Say
Digital News Daily, Wendy Davis - Wednesday, March 10, 2021
"We believe that each and every customer paying for your internet servi ...
- Attention Metrics Startup Gets Attention Of Ad Industry's Elite Research Thinkers, Names Them To Board
MediaDailyNews, Joe Mandese - Thursday, March 11, 2021
Adelaide, an ad-tech firm marketing attention-based media ratings, has gotten the attenti ...
- Microsoft Connects Bits With Atoms, Creates More Personal Experience
Performance Marketing Insider, Laurie Sullivan - Thursday, March 11, 2021
Mixed reality -- receiving information holographically -- is the future when ...
- U.S. To Introduce Bill Making Google, Facebook Pay For Publishers' Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
A bill being introduced Wednesday by U.S. lawmakers would make it easi ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
Captify on Wednesday announced a tool allowing programmatic buyers to activate liv ...
- T-Mobile To Target Ads Based On Subscribers' Web Browsing, App Use
Digital News Daily, Wendy Davis - Tuesday, March 9, 2021
The company quietly disclosed its plans in a Feb. 23 update ...
- Dentsu Study Reveals Performance Metrics When Ad Choosers Choose Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 10, 2021
As "ad choosers" -- those open to online advertising on their ter ...
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 9, 2021
The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielse ...
- Microsoft's LinkedIn Pauses Sign-Ups In China
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 9, 2021
Microsoft's networking site LinkedIn will pause new member sign-ups for its servi ...
- Antitrust Scholar To Reexamine How Big Tech Is Regulated
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 9, 2021
Lina Khan, known for her 2017 paper “Amazon’s Antitrust Paradox," will ...
- Google Touts Cohort Targeting, Hopes Advertisers Will FLoC To It
MediaDailyNews, Joe Mandese - Monday, March 8, 2021
During an IAB keynote Monday, Google's top ad manager unveiled a n ...
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
A day after Google's top ad manager reiterated the company's decision n ...
- He Built Google's Ad Biz, And Is Now Launching A Subscription-Based Search Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 9, 2021
The search engine will prioritize product reviews rather than ads for big-b ...
- Celebrating Women: Pinterest's Maddy Loves Publishing, Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Celestine Maddy, head of consumer and brand marketing at Pinterest, began h ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Google VP/GM for ads Jerry Dischler said he and others at Goog ...
- Majority Agency Partner Says Data Tells The Story, Inspires Creative
Data & Programmatic Insider, Laurie Sullivan - Monday, March 8, 2021
Celebrating women on International Women's Day 2021, Majority's Chief Strategy Officer Asmi ...
- Huawei Readies New Email Service Provider: Petal Mail
Email Marketing Daily, Ray Schultz - Monday, March 8, 2021
A report says Chinese firm Huawei can no longer use Gmail, a ...
- The CMO Behind Creative Agency Majority
Performance Marketing Insider, Laurie Sullivan - Monday, March 8, 2021
Jorge Hernandez, CMO and a founding member of agency Majority, a creati ...
- eBay Delists Six Dr. Seuss Books, Sending Amazon Prices To The Moon
Performance Marketing Insider, Laurie Sullivan - Friday, March 5, 2021
Demand for 6 Dr. Seuss books skyrocketed across online marketplaces this we ...
- Brave To Build Privacy Engine With Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 4, 2021
The goal is to build the first independent, privacy-focused search engine-alternative ...
- Google Gains Additional Data From Performance To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 4, 2021
Google has updated the performance data reported in Google My Business, allowi ...
- Google Builds Integration For Programmatic Publisher Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 11, 2021
The publisher provided identifier (PPID) in Google Ad Manager has only be ...
- Google's New Approach Still Relies On Tracking, Raises Privacy Concerns
Digital News Daily, Wendy Davis - Wednesday, March 3, 2021
Google's latest approach to ad targeting seems very similar to the mod ...
- New Mexico AG Urges Appellate Court To Revive Privacy Lawsuit Against Google
Digital News Daily, Wendy Davis - Wednesday, March 3, 2021
"Google collects all sorts of information about students' online habits which ...
- Nielsen Gets Higher Rating, On Wall Street
MediaDailyNews, Joe Mandese - Thursday, March 4, 2021
Citing "a renewed focus on measurement" in the wake of Google's decisi ...
- Data Shows How Emotional Connections Fuel Consumer Loyalty
Performance Marketing Insider, Laurie Sullivan - Thursday, March 4, 2021
A massive 81% of consumers want to form relationships with brands, whi ...