- Digital's Big 3 Now Capture Majority Of U.S. Ad Spending
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The pandemic drove advertisers to invest even more in the "Triopoly," confir ...
- Yahoo Joins Ecommerce Race With Online Shopping Market
Email Marketing Daily, Ray Schultz - Monday, March 22, 2021
There will be roughly 50 brands to start, including Woo Skin Essentia ...
- Google Stops More Than Half The Clicks
Performance Marketing Insider, Laurie Sullivan - Monday, March 22, 2021
Some 64.82% of Google searches in 2020 ended without the searcher clicki ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
Ad Fontes Media is releasing a premium version of its media-bias cha ...
- Amazon, Sen. Warren In Heated Debate On Twitter Over Profit Shifting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 26, 2021
Senator Elizabeth Warren and Amazon lit up Twitter Thursday night. Warren accus ...
- Google's Bailing On Third-Party IDs Should Be Another Plus For CTV
Advanced TV Insider, Karlene Lukovitz - Friday, March 19, 2021
Performance marketers, in particular, are likely to shift ad dollars to C ...
- As Google Makes Core Vital Changes, Which Industries Are Most Prepared?
Performance Marketing Insider, Laurie Sullivan - Friday, March 19, 2021
Google is reportedly set to roll out mobile-first indexing and changes ...
- Google Suffers Another Defeat In Privacy Battle Over Chrome
PolicyBlog, Wendy Davis - Thursday, March 18, 2021
Siding against Google, a federal judge has refused to dismiss a priva ...
- Robinhood Names CPO, Former Google Tech Assistant To Sundar Pichai
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
Robinhood, known for its stock trading app that made a splash duri ...
- Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
The NewtonX Graph uses APIs to interface with private databases from partne ...
- AppsFlyer, MMA Study Shows How Personal Data, Privacy On Apple, Other Devices Influences Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
What happens when Apple users encounter that pop-up after privacy regulations ta ...
- Samsung Warns Of Deeper Semiconductor Shortage
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 18, 2021
Advertisers, not just in the electronics industry, thinking that a semiconductor shorta ...
- Google Plan For Cookie-Less Targeting Is Anticompetitive, States Claim
Digital News Daily, Wendy Davis - Wednesday, March 17, 2021
Google puts its Chrome browser "at the center of tracking and targeting ...
- How Yext Moves Website Search Closer To A Google-Like Experience
Performance Marketing Insider, Laurie Sullivan - Thursday, March 18, 2021
Yext introduced algorithms, crawlers and other features using Google-like search technology, f ...
- A Brainwave Computer That Could Change Advertising, Starting With Spotify
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 17, 2021
The founders of Neurosity this week released the third version of technolo ...
- SXSW: Journalists Discuss Struggle To Keep Local News Publishers Alive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 17, 2021
During the virtual SXSW event Wednesday, a discussion with local newspaper journalis ...
- Samsung Smart TV Platform Dominates Global Market With 162 Million Devices
Television News Daily, Wayne Friedman - Wednesday, March 17, 2021
Samsung maintains a dominating 12.7% share of the worldwide market. ...
- Google Blocked 99 Million Fake COVID-19 Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 17, 2021
The blocked topics range from fake miracle cures and vaccine doses ...
- Foursquare Relaunches Places, Introduces Enterprise API
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 16, 2021
The relaunch is part of a move to support enterprise companies wi ...
- Why These Markets Attract And Keep Consumers On Sites Longest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 23, 2021
The data is the basis for a report published today by Perficie ...
- Nokia's Partnerships With Amazon, Microsoft, Google Center On 5G, Cloud
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 16, 2021
5G technology aims to facilitate faster load times for apps, advertising, searc ...
- Microsoft Advertising Makes Static Headlines Available For Dynamic Search Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 16, 2021
Advertisers can now use static headlines in their Microsoft Advertising Dynamic Sear ...
- Google Slashes In-App Commission Rate In South Korea
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 16, 2021
Google Korea reportedly told the parliamentary committee on science and technology ...
- DuckDuckGo Calls Out Google For Reportedly Spying On Users In Incognito Mode
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 16, 2021
Google is under fire for reportedly collecting data about users, even ...
- How Cookies Crumble At Some Of The Largest Companies
Data & Programmatic Insider, Laurie Sullivan - Monday, March 15, 2021
Some companies will become opportunists, or disrupters and pioneers. Some like Be ...
- Google Battles Rumble Video Platform Over Antitrust Claims
Digital News Daily, Wendy Davis - Friday, March 12, 2021
Google on Friday asked a federal judge to dismiss an antitrust cla ...
- Google Can't Shake Privacy Claims Over 'Incognito' Tracking
Digital News Daily, Wendy Davis - Monday, March 15, 2021
Google must face claims that it violates federal and California state priva ...
- Identity Industry Vet Gets Behind Next Generation Of Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Monday, March 15, 2021
The key is to help publishers take advantage of their first-party dat ...
- Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 12, 2021
Marketing Edge has partnered with three organizations that will help the marketi ...
- Google Calls Microsoft An Opportunist That Could Break The Web
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 12, 2021
Kent Walker, Google SVP of global affairs, wrote that as competition ...