- Microsoft Creates Blueprint For Successful Customer Experiences Backed By Data And AI
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 15, 2019
Innovation is longer about creativity, but rather having the data and t ...
- Google Makes Real-Time Triggers Available For Sporting Events, Live TV
Digital News Daily, Laurie Sullivan - Thursday, July 11, 2019
The automated tool allows advertisers to target display and video messages ...
- LinkedIn Introduces Pricing Model To Align With New Marketing Objectives
Digital News Daily, Laurie Sullivan - Friday, July 12, 2019
Brand awareness, website conversion and job applicants are the new objectives add ...
- Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine
Performance Marketing Insider, Laurie Sullivan - Friday, July 12, 2019
With Shoelace, users can browse a set of handpicked activities or a ...
- API Automates LinkedIn Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 11, 2019
The API provides the first cross-channel ad-buying platform for both site-direct a ...
- California Lawmakers Reject Key Revision To Privacy Law
Digital News Daily, Wendy Davis - Wednesday, July 10, 2019
An amendment that would have made California's landmark privacy law more business-friend ...
- Most SMBs View Positive And Negative Reviews As Critical
Performance Marketing Insider, Laurie Sullivan - Thursday, July 11, 2019
An Uberall study of small business owners reveals how proprietors and markete ...
- Earned Media Gains Access To Improved Attribution, Analytics, Monitoring
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 10, 2019
The next generation of the Cision Communications Cloud became publicly available th ...
- Amazon, NHS Unveil Partnership That Relies On Alexa To Dole Out Medical Advice
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 10, 2019
UK residents with Amazon Alexa can now search the National Health Servi ...
- Microsoft Advertising Announces Ad Customizers For All Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 10, 2019
Microsoft Advertising now offers an ad customizer, a feed-based technology that injec ...
- Apple Prime: Is It Time?
Digital News Daily, Laurie Sullivan - Tuesday, July 9, 2019
As revenue growth from Google and stand-alone services slows, Macquarie Capital analys ...
- Google It, Then Fact Check it
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 10, 2019
I sort of know how Jim Sterba feels -- the author w ...
- Signpost Raises $50M In Late-Stage Funding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 9, 2019
The new investment will enable Signpost to invest in growing its sal ...
- Google To Acquire Elastifile, Expanding Cloud Storage
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 9, 2019
Google has entered into an agreement to acquire Elastifile, which provides enterpri ...
- YouTube Can't Fix Children's Privacy By Blocking Behavioral Targeting, Watchdogs Say
Digital News Daily, Wendy Davis - Monday, July 8, 2019
Advocates urge the FTC to reject a deal that would allow children ...
- Why Do Consumers Buy? Behavioral Data Gives Non-D2C Brands Answers
Digital News Daily, Laurie Sullivan - Monday, July 8, 2019
Resonate, which provides data about consumers to marketers, launched a new versi ...
- California Considers Amending New Privacy Law
Digital News Daily, Wendy Davis - Monday, July 8, 2019
The California senate judiciary committee is expected Tuesday to consider amendments th ...
- Behavioral Shifts In Voice Search Demonstrate Need For SEO
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 9, 2019
About 58.6% of online U.S. adults -- 148 million -- have so ...
- Customized Messages And What Brands Need To Focus On
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 8, 2019
Websites and programmatic display are the two most important areas when ...
- Google Offers Europeans Mobile Browser Choice
Around the Net In MAD London, Sean Hargrave - Monday, July 8, 2019
Google has begun offering European users a choice over which browser th ...
- Facebook Members Give Advertisers More Fodder For Ad Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2019
Facebook will create a new process that diverts advertisers offering housing, employmen ...
- Firm Claims It Was Cut Off From G Suite Data And Emails
Email Marketing Daily, Ray Schultz - Monday, July 8, 2019
Musey Inc. is asking a federal court for help in recovering i ...
- Ad Outlook Downgraded Again, This Time It's Zenith
MAD, Larissa Faw - Sunday, July 7, 2019
Zenith has downgraded its global ad-spending forecast for 2019, now predicting 4. ...
- Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online
Performance Marketing Insider, Laurie Sullivan - Monday, July 8, 2019
A report released Monday suggests that much of the growth in intern ...
- Google Suspends New Zealand Trending Email Alerts After Releasing Murder Suspect's Name
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 5, 2019
New Zealand Prime Minister Jacinda Ardern said "there should be mechanisms ...
- Apple Transparency Report Reveals Government Requests To Remove App Store Content
Digital News Daily, Laurie Sullivan - Wednesday, July 3, 2019
Apple received 80 takedown requests from government authorities in nearly a doz ...
- UK Can Investigate, But Can It Really Touch The Tech Giants?
London Blog, Sean Hargrave - Friday, July 5, 2019
The CMA can't split up the tech giants, so is this late ...
- Breaking Mass Shooting News Prompted Google To Tweak Algorithm
Performance Marketing Insider, Laurie Sullivan - Friday, July 5, 2019
Former NASA research scientist Pandu Nayak, who joined Google 14 years ag ...
- Tech Companies Aim To Rally Opposition To California Privacy Law
PolicyBlog, Wendy Davis - Friday, July 5, 2019
"Access to our favorite free website and apps is at risk!" t ...
- Google, Digital Platforms Hit With Probe Into Ad Practices By UK CMA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 3, 2019
The "market study" of digital online ad practices is focused on Faceboo ...