- Vizio's Smart TV Platform Revenue Grows 70% In Q2
Television News Daily, Wayne Friedman - Friday, August 12, 2022
While Vizio's main TV device business was down 11%, shipments of ...
- Media Profanity: Don't Call My Business 'Cable'-Like
TV Watch, Wayne Friedman - Wednesday, August 10, 2022
Some analysts are saying that FAST networks -- free, ad-supported television ...
- Comcast Looking To Buy Vizio? Maybe Not, But Media Consolidation Is Coming
TV Watch, Wayne Friedman - Thursday, July 28, 2022
Media consolidation in streaming/CTV is coming, even if Comcast is not looki ...
- Samsung Ads Creates Massive Ecosystem For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 18, 2022
Samsung continues to build a massive ad ecosystem to support how publishe ...
- Smart TV Shipments Sink 9.2% in Q1, Revenues Climb, As Component Shortages Continue
Television News Daily, Wayne Friedman - Wednesday, June 29, 2022
Smart TV revenues saw growth of 10% to $16.63 billion. Due ...
- TikTok Now On Vizio Smart TVs
Digital News Daily, Karlene Lukovitz - Thursday, June 23, 2022
TikTok's expansions of its once short-form-only format, combined with its availability ...
- Tremor International Makes $25M Investment In Smart TV Operating System
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Tremor International's platform Unruly will be the exclusive supply-side platform in t ...
- Magnite Integrates LG Smart-TV ACR Data
Digital News Daily, Karlene Lukovitz - Tuesday, June 21, 2022
The data will be available first on U.S. ad inventory, and expand ...
- TV Ecosystem Cleaning Up Its Act? Less Equipment, Trimming Down To Most-Watched Networks, Streamers
TV Watch, Wayne Friedman - Wednesday, June 15, 2022
We have too much TV home equipment, which seems to track wi ...
- Smart TVs Have Little Impact On U.S. Household TV Viewing Behavior
Digital News Daily, Karlene Lukovitz - Friday, June 10, 2022
U.S. households with and without smart TVs both watch more than fo ...
- Roku Stock Rises On Rumors Of Possible Deal With Netflix
Television News Daily, Wayne Friedman - Wednesday, June 8, 2022
Roku's sharp stock increase Wednesday was driven by reports of talks ...
- Cadent Intros Cross-Device Programmatic Bidding
Digital News Daily, Karlene Lukovitz - Friday, May 27, 2022
The programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TV ...
- TV Ad Impressions Grow, Sports Programming Pushes Higher Results: iSpot.tv
Television News Daily, Wayne Friedman - Tuesday, May 17, 2022
Total day and prime-time TV ad impressions are higher this season ...
- Vizio's Smart TV Ad Business Doubles In Q1, TV Set Sales Decline
Television News Daily, Wayne Friedman - Thursday, May 12, 2022
Vizio Holding Corp.'s still young smart TV platform ad business grew 11 ...
- Cable Veteran Jenckes Named President Of Charter, Comcast Joint Streaming Venture
Television News Daily, Wayne Friedman - Thursday, May 12, 2022
Building on Comcast's streaming platform/hardware business Flex, the venture will develop ...
- Vevo Sees Sharp Growth In Ad Business, Thanks To Smart TV - And YouTube
Television News Daily, Wayne Friedman - Monday, May 9, 2022
"We have grown 25% to 30% each year in ad revenue," sa ...
- Screen Time: Smart TV Makers Looking For You -- As You Look At The Screen
TV Watch, Wayne Friedman - Tuesday, May 10, 2022
Future smart TV set makers will try to add things you ha ...
- Samba TV Says Its Guaranteed 'Incremental' Reach Effort Is Growing
Television News Daily, Wayne Friedman - Thursday, May 5, 2022
Samba's iCPM metric and platform secures ad inventory through a media b ...
- Vizio Bows Advertising Analytics Platform
Digital News Daily, Karlene Lukovitz - Tuesday, May 3, 2022
The platform uses ACR viewing behavior data from Vizio smart TVs a ...
- Nielsen Strikes Smart TV Data Deal With Vizio
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
Nielsen has struck a deal with Vizio to add data from Vizio ...
- TV Needs Better Forecasting, Maybe Some New 'Currencies': Shimmel
TV Watch, Wayne Friedman - Thursday, April 21, 2022
Shimmel says the industry has faced challenges "trying to forecast, using ...
- Smart TVs Establish Key Beachhead For Connected-Home Technology
Research Intelligencer, - Monday, April 11, 2022
More than three-quarters of U.S. households now own a smart TV, t ...
- Omnicom Media Group To Offer Clients LG Smart TV Ad Inventory
MAD, Steve McClellan - Wednesday, April 6, 2022
The agreement allows OMG account teams to activate advanced targeting segments fr ...
- LG Sponsors Programming, And Produces And Streams It Too
TV Watch, Steve McClellan - Tuesday, April 5, 2022
LG has produced a new series tied to its NCAA partnership th ...
- Vizio Starts 'Jump Ads,' Linking Linear TV, Streaming
Television News Daily, Wayne Friedman - Thursday, March 31, 2022
Jump Ads enables programmers and marketers to give consumers the option ...
- CuriosityStream Launches FAST For LG TVs
Digital News Daily, Karlene Lukovitz - Tuesday, March 22, 2022
The Curiosity Now channel launch is part of a strategy to impro ...
- More Than Half Of U.S. Broadband Households Now Own Smart TVs
Advanced TV Insider, Karlene Lukovitz - Friday, March 18, 2022
As smart TVs become the default for streaming, standalone connected devices su ...
- Consolidation Coming To Smart TV OS World - Is That What Advertisers Want?
TV Watch, Wayne Friedman - Monday, March 14, 2022
"I think it's inevitable that there's going to be consolidation around ...
- VAB: Nielsen's New 'Big Data' Measure Is Flawed
Television News Daily, Wayne Friedman - Tuesday, March 8, 2022
The VAB is demanding that Nielsen immediately stop releasing its new mo ...
- Native Ads On Television Grab More Viewer Attention Than Traditional Formats
Research Intelligencer, - Friday, March 4, 2022
Ad "extensions" that break the monotony of back-to-back traditional ads on connect ...