Tag results for "smart tvs"
- Samba TV Says Its Guaranteed 'Incremental' Reach Effort Is GrowingSamba's iCPM metric and platform secures ad inventory through a media b ...
- Vizio Bows Advertising Analytics PlatformThe platform uses ACR viewing behavior data from Vizio smart TVs a ...
- Nielsen Strikes Smart TV Data Deal With VizioNielsen has struck a deal with Vizio to add data from Vizio ...
- TV Needs Better Forecasting, Maybe Some New 'Currencies': ShimmelShimmel says the industry has faced challenges "trying to forecast, using ...
- Smart TVs Establish Key Beachhead For Connected-Home TechnologyMore than three-quarters of U.S. households now own a smart TV, t ...
- Omnicom Media Group To Offer Clients LG Smart TV Ad InventoryThe agreement allows OMG account teams to activate advanced targeting segments fr ...
- LG Sponsors Programming, And Produces And Streams It TooLG has produced a new series tied to its NCAA partnership th ...
- Vizio Starts 'Jump Ads,' Linking Linear TV, StreamingJump Ads enables programmers and marketers to give consumers the option ...
- CuriosityStream Launches FAST For LG TVsThe Curiosity Now channel launch is part of a strategy to impro ...
- More Than Half Of U.S. Broadband Households Now Own Smart TVsAs smart TVs become the default for streaming, standalone connected devices su ...
- Consolidation Coming To Smart TV OS World - Is That What Advertisers Want?"I think it's inevitable that there's going to be consolidation around ...
- VAB: Nielsen's New 'Big Data' Measure Is FlawedThe VAB is demanding that Nielsen immediately stop releasing its new mo ...
- Native Ads On Television Grab More Viewer Attention Than Traditional FormatsAd "extensions" that break the monotony of back-to-back traditional ads on connect ...
- Vizio's Ad, Data Business Sees Strong Q4 Growth, Smart TV Revenue SinksVizio saw a 74% revenue hike for its Platform+ business in ...
- When Will Amazon Give Us TVs For Free?You can make a lot of money in digital home products a ...
- VideoAmp, Comcast Advertising Strike Deal For Viewership DataThe deal will allow VideoAmp to add data into its cross-platform measureme ...
- Linear TV Reach Challenges Continue, Samba TV Study FindsSamba TV's research found that 97% of linear TV ad budgets ...
- LG Ads To Start 'Guaranteed Outcome' Media Deals For LG Smart TV PlatformInitially, LG Ads will offer campaign performance guarantees on key performance indicato ...
- Consumer Adoption Of Voice-Powered Media Is Forecast To GrowAmazon has the biggest share of the smart-speaker market, but Apple custome ...
- Multi-Device Video Viewing Now The Norm In Broadband HouseholdsNearly 70% of U.S. broadband households own at least one connected streami ...
- Consumers Trade Up For Higher-End Smart TVs During PandemicThe portion of households that said they owned a 4K ultra-high-definition ...
- iSpot.tv, In Deal With LG Ads, Adds 20 Million Smart TV Homes To Its PanelThe four-and-a-half-year deal with LG Ads brings iSpot.tv's total panel size ...
- YouTube TV Latest To Eye Free Channels To Pump Up AdvertisingYouTube TV is reportedly in talks with Vox Media, Brat TV a ...
- Tubi Now On LG Smart TVsThe Fox-owned AVOD says it is now distributed on 29 different platfo ...
- Nielsen Sues TVision, HyphaMetrics For Patent InfringementsNielsen sees a violation of its '994 patent, with regard to "excessi ...
- TikTok Can Now Be Viewed On Fire TV DevicesThe TikTok app is now available on all Fire TV devices ...
- Open Programmatic Ad Spend On CTV Grows 50%More households have hooked up their TVs directly to the internet, givi ...
- ClixTV Launches, AVOD Wants To Reinvent Entertainment ExperienceThe streamer showcases thousands of trailers for streaming series, movies and spor ...
- Super Smart TVs Offer More, Redefine What Connected TV Can DoSky Glass looks to replace satellite-delivered TV programming and revamp playlists. ...
- Comcast's No-Dish, No-STB Sky Glass Takes On Streamers, Cable, Big TV MakersDoes this "no fuss" device really signal "the end of the set-t ...
