- More Than Half Of U.S. Broadband Households Now Own Smart TVs
Advanced TV Insider, Karlene Lukovitz - Friday, March 18, 2022
As smart TVs become the default for streaming, standalone connected devices su ...
- Consolidation Coming To Smart TV OS World - Is That What Advertisers Want?
TV Watch, Wayne Friedman - Monday, March 14, 2022
"I think it's inevitable that there's going to be consolidation around ...
- VAB: Nielsen's New 'Big Data' Measure Is Flawed
Television News Daily, Wayne Friedman - Tuesday, March 8, 2022
The VAB is demanding that Nielsen immediately stop releasing its new mo ...
- Native Ads On Television Grab More Viewer Attention Than Traditional Formats
Research Intelligencer, - Friday, March 4, 2022
Ad "extensions" that break the monotony of back-to-back traditional ads on connect ...
- Vizio's Ad, Data Business Sees Strong Q4 Growth, Smart TV Revenue Sinks
Television News Daily, Wayne Friedman - Friday, March 4, 2022
Vizio saw a 74% revenue hike for its Platform+ business in ...
- When Will Amazon Give Us TVs For Free?
Media Insider, Dave Morgan - Thursday, February 24, 2022
You can make a lot of money in digital home products a ...
- VideoAmp, Comcast Advertising Strike Deal For Viewership Data
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
The deal will allow VideoAmp to add data into its cross-platform measureme ...
- Linear TV Reach Challenges Continue, Samba TV Study Finds
Television News Daily, Wayne Friedman - Friday, February 4, 2022
Samba TV's research found that 97% of linear TV ad budgets ...
- LG Ads To Start 'Guaranteed Outcome' Media Deals For LG Smart TV Platform
Television News Daily, Wayne Friedman - Wednesday, January 26, 2022
Initially, LG Ads will offer campaign performance guarantees on key performance indicato ...
- Consumer Adoption Of Voice-Powered Media Is Forecast To Grow
Research Intelligencer, - Tuesday, January 18, 2022
Amazon has the biggest share of the smart-speaker market, but Apple custome ...
- Multi-Device Video Viewing Now The Norm In Broadband Households
Video Insider, Karlene Lukovitz - Tuesday, January 11, 2022
Nearly 70% of U.S. broadband households own at least one connected streami ...
- Consumers Trade Up For Higher-End Smart TVs During Pandemic
Research Intelligencer, - Thursday, January 6, 2022
The portion of households that said they owned a 4K ultra-high-definition ...
- iSpot.tv, In Deal With LG Ads, Adds 20 Million Smart TV Homes To Its Panel
Television News Daily, Wayne Friedman - Wednesday, December 15, 2021
The four-and-a-half-year deal with LG Ads brings iSpot.tv's total panel size ...
- YouTube TV Latest To Eye Free Channels To Pump Up Advertising
Advanced TV Insider, Karlene Lukovitz - Friday, November 26, 2021
YouTube TV is reportedly in talks with Vox Media, Brat TV a ...
- Tubi Now On LG Smart TVs
Digital News Daily, Karlene Lukovitz - Friday, November 26, 2021
The Fox-owned AVOD says it is now distributed on 29 different platfo ...
- Nielsen Sues TVision, HyphaMetrics For Patent Infringements
Television News Daily, Wayne Friedman - Monday, November 22, 2021
Nielsen sees a violation of its '994 patent, with regard to "excessi ...
- TikTok Can Now Be Viewed On Fire TV Devices
Digital News Daily, Karlene Lukovitz - Monday, November 1, 2021
The TikTok app is now available on all Fire TV devices ...
- Open Programmatic Ad Spend On CTV Grows 50%
Research Intelligencer, - Thursday, October 21, 2021
More households have hooked up their TVs directly to the internet, givi ...
- ClixTV Launches, AVOD Wants To Reinvent Entertainment Experience
TV Watch, Fern Siegel - Tuesday, October 12, 2021
The streamer showcases thousands of trailers for streaming series, movies and spor ...
- Super Smart TVs Offer More, Redefine What Connected TV Can Do
TV Watch, Wayne Friedman - Monday, October 11, 2021
Sky Glass looks to replace satellite-delivered TV programming and revamp playlists. ...
- Comcast's No-Dish, No-STB Sky Glass Takes On Streamers, Cable, Big TV Makers
Advanced TV Insider, Karlene Lukovitz - Friday, October 8, 2021
Does this "no fuss" device really signal "the end of the set-t ...
- Set-Top Boxes Still Popular For Smart TV Streaming
Television News Daily, Wayne Friedman - Wednesday, September 15, 2021
Vizio research says 39% of smart TV owners expect to watch mo ...
- Amazon Unveils Branded TVs In U.S., Starting At $370
Digital News Daily, Karlene Lukovitz - Friday, September 10, 2021
The ubiquitous giant is now looking to consolidate its lock on consume ...
- FuboTV Bows On Vizio SmartCast TVs
Digital News Daily, Karlene Lukovitz - Thursday, September 9, 2021
Vizio had more than 12 million SmartCast TV accounts as of Ma ...
- Vizio Ads Post More Than $100 Million In Upfront Deals
Television News Daily, Wayne Friedman - Tuesday, August 24, 2021
Although Vizio Ads did not provide specific financial details, it noted th ...
- 34% Of Global Households Owned Smart TVs At End Of 2020
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
Global household penetration is forecast to hit 51% by 2026. ...
- VAB: Viewing Grew For Some In 2020 Despite Nielsen Declines
Television News Daily, Wayne Friedman - Friday, July 23, 2021
Boosting its claim of Nielsen undercounting beginning in 2020, the VAB poin ...
- Comcast Working On Smart TVs, Mulling Roku Buy, Other Streaming Expansion Options: Report
Digital News Daily, Karlene Lukovitz - Thursday, June 24, 2021
CEO Brian Roberts is also reportedly prepared to increase spending on conte ...