- TikTok Puts Focus On Performance Job Search
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
TikTok's latest job listings highlight a variety of campaign types, telling advertise ...
- Adam&eveDDB Adds Strategy Vet Bassot
MAD, Fern Siegel - Friday, July 25, 2025
Before this, Bassot was group planning director at Colenso BBDO. ...
- Alongi Heads B2B Practice For Wpromote
People on the Move, Fern Siegel - Friday, July 25, 2025
The hire is the agency's first senior vice president of B2B strat ...
- Grobar And Perreault Move To New Roles At Penske Media
Publishers Daily, Ray Schultz - Sunday, July 27, 2025
George Grobar, who has been serving as president, will be an advis ...
- 'Fortune' Lays Off 10% Of Staff
Publishers Daily, Ray Schultz - Monday, July 21, 2025
CEO Anastasia Nyrkovskaya cites the onset of AI, and the resulting decli ...
- For Brands Under Pressure, Strategy's Not A Move, It's A Multiplier
MAD, Leah Brier Bienstock - Monday, July 14, 2025
The problem isn't that strategy is too abstract -- or too costl ...
- 'Forbes' Promotes Four To Strategic Leadership Roles
Publishers Daily, Ray Schultz - Monday, July 14, 2025
"Forbes" has also announced an AI & Strategic Platforms Group. ...
- Untangld Taps Gilmore To Direct UK, Europe Strategy
MAD, Fern Siegel - Wednesday, July 9, 2025
Previously, she headed strategy for creative agency Accenture Song. ...
- Performance CTV And Digital Ad Gaps Filled By Out-Of-Home: Kantar
MediaDailyNews, Laurie Sullivan - Monday, July 7, 2025
A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-ho ...
- San George Joins MRM As Global Chief Growth Officer
MAD, Fern Siegel - Wednesday, June 11, 2025
He will oversee business strategy for the agency's worldwide ops. ...
- Galleriu Heads Global Strategy For 72andSunny
People on the Move, Fern Siegel - Tuesday, June 10, 2025
An 11-year agency vet, her new role is international executive strategy direc ...
- The Community Taps Roman-Torres As Chief Strategy Officer
People on the Move, Fern Siegel - Thursday, June 5, 2025
The new exec will lead the global strategy team and oversee i ...
- Talon Taps OOH Media Vet Male For U.S. Expansion
MediaDailyNews, Joe Mandese - Wednesday, June 4, 2025
The independent out-of-home media shop retained Male's strategic advisory, which he form ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The Brand
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
First-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- Conductor AI Launches To Support How Engines Speak On Behalf Of Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 3, 2025
"We're about to go through the biggest change since the start ...
- Innocean Taps Maicon To Be Its New Chief Strategy Officer
MAD, Steve McClellan - Friday, May 30, 2025
Most recently, he served as Chief Strategy Officer at the community, whe ...
- Mastercard Has Front-Row View Of How Fast Performance Changes
Performance Marketing Insider, Laurie Sullivan - Monday, June 2, 2025
Mastercard sees all types of consumer purchases, giving it connections to consume ...
- Fallon Bolsters Leadership, Names Fox Chief Strategy Officer, Pulwer MD
MAD, Fern Siegel - Thursday, May 29, 2025
Previously, Fox was the first global head of brand strategy for Goldm ...
- JKR Taps McShane As First Executive Strategy Director
People on the Move, Fern Siegel - Wednesday, May 28, 2025
Her accounts include Walmart, Mozilla and Yahoo. ...
- January Digital Ups Berg, Ekes To VP, Client Strategy
People on the Move, Fern Siegel - Friday, May 16, 2025
Chris Berg's focus is operational efficiencies, while Jeremy Ekes concentrates on busine ...
- Microsoft To Shutter DSP, Formerly Xandr, Replace It With AI
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
Microsoft plans to shutter its demand-side platform, with the ad division informi ...
- Gale Promotes Gosain To COO
MAD, Fern Siegel - Tuesday, May 13, 2025
The new COO will work with the agency's leaders to optimize intern ...
- Adam&eveDDB Selects Meakin As Planning Partner
MAD, Fern Siegel - Monday, May 12, 2025
Meakin will lead strategy teams on key clients, including McCain. ...
- Kostuk Promoted To Group Strategy Director, Fuse Create
MAD, Fern Siegel - Thursday, May 8, 2025
Kostuk will work on various accounts, including Soles4Soles, Grenade and Maestro Dobe ...
- Microsoft: Open Public Government Data For AI Training
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
Winning the AI race could come down to learning how to pl ...
- Bienstock Joins Redscout As Senior Strategy Director To Enhance Client Growth
MAD, Fern Siegel - Wednesday, May 7, 2025
Her remit is everything from upstream brand positioning to downstream go-to-market plann ...
- Google Introduces 'Deep Think' And Agentic Search
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
How deeply an AI model can think depends on decisions made ...
- GS&P Names Chen Chief Strategy Officer
MAD, Fern Siegel - Friday, May 2, 2025
Her media strategies have paid off for Adobe, Doritos, Xfinity and "G ...
- Starcom Appoints Nadgar US Chief Strategy Officer
MAD, Steve McClellan - Monday, May 5, 2025
She reports to US CEO Shelby Saville and fills the role previous ...
- Why Marketers Need To Be Smarter About Bundling
MAD, Daale Carter - Thursday, May 1, 2025
The best campaigns are born from specialized teams working toward a shar ...