- 'Cancel Netflix' Searches Soar On News That 'First Kill' Is Dead
Digital News Daily, Karlene Lukovitz - Thursday, August 4, 2022
Producing teen shows that meet performance thresholds has proved tough for maj ...
- Netflix Likely Will See Subscriber Churn With Rollout Of Ads
Research Intelligencer, - Thursday, August 4, 2022
Among current Netflix subscribers, 43.1% said they were likely to switch ...
- Warner Bros. Discovery Scraps $90M 'Batgirl' Flick, Rumors Fly About Impending Strategic Revelations
Digital News Daily, Karlene Lukovitz - Wednesday, August 3, 2022
WBD also shelved a $40M Scooby-Doo movie. Cost-cutting and strategic refocus appe ...
- Is ByteDance Planning A TikTok-Branded Music Streaming Platform?
Digital News Daily, Colin Kirkland - Tuesday, August 2, 2022
The social video platform has filed to trademark "TikTok Music" in bo ...
- Linear TV Down In Major Markets, On-Demand To Surpass Linear In U.S. This Year
Digital News Daily, Karlene Lukovitz - Tuesday, August 2, 2022
Long-form and social media viewing time increased. ...
- Consumers Will Trade Data For More Tailored Streaming Ads: Study
Publishers Daily, Ray Schultz - Monday, August 1, 2022
Over two-thirds prefer an ad-supported content model to ad-free ones, Infillion repo ...
- Connected TV Looks To Maintain 'Shiny New Thing' Status
TV Watch, Wayne Friedman - Tuesday, August 2, 2022
Want some hope in an otherwise questionable TV marketplace with a probab ...
- Many Big Brands Are Missing The Boat On Ad-Supported Kids' CTV: Analysis
Digital News Daily, Karlene Lukovitz - Monday, August 1, 2022
Media-buying silos are limiting uptake of cost-efficient ad-supported kids' content on AVO ...
- Amazon Prime Video Faces Bigger Rivalry From Disney+ And AppleTV+
Research Intelligencer, - Monday, August 1, 2022
As more households sign up for streaming video, cable TV continues ...
- Peacock's Subscriber Stall: Another 'Streaming Recession' Indicator?
Advanced TV Insider, Karlene Lukovitz - Thursday, July 28, 2022
Peacock is the latest major streamer to see subscriber growth fizzle. Growi ...
- NBCU Q2 Ad Revenue Slips, Estimates $2.5B Loss For Peacock For 2022
Television News Daily, Wayne Friedman - Thursday, July 28, 2022
NBCU says its ad revenue dropped 1.3% due to a decline ...
- Roku Warns Of 'Significant Slowdown' In TV Ad Spend, But Upfront TV Deals Hit $1B
Television News Daily, Wayne Friedman - Thursday, July 28, 2022
In its Q2 earnings shareholder letter, Roku struck an alarming note f ...
- Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What's Left?
TV Watch, Wayne Friedman - Friday, July 29, 2022
YouTube Q2 ad revenues were up just 4% -- slightly under analyst ...
- Warner Bros. Discovery Revamps Senior Ad Executive Team
Television News Daily, Wayne Friedman - Wednesday, July 27, 2022
The biggest moves will come with realignment as Jon Diament, Karen Grinth ...
- Disney's Big Streaming Ad Push: Political Ads? Not So Much - There Are Rules
TV Watch, Wayne Friedman - Wednesday, July 27, 2022
Disney's Hulu can be picky about what political ads it wants ...
- Hulu Drops Censorship Of One Political Ad, But Core Issue Remains
Digital News Daily, Karlene Lukovitz - Tuesday, July 26, 2022
Hulu will now run the original version of a campaign ad f ...
- U.S. Streaming Rebounds In Q2, Amazon Grabs Largest Share Of New Subs, Netflix Penetration Down
Digital News Daily, Karlene Lukovitz - Tuesday, July 26, 2022
Netflix's U.S. household penetration is now at 61%. Amazon Prime Video grabb ...
- How Marketers Are Reassessing Their Budgets As The Economy Dips
Marketing Daily, Todd Wasserman - Monday, July 25, 2022
How can marketers navigate the new TV landscape increasingly dominated by over-the-t ...
- TV Ad Prospects As Recession Looms: Are Social Media Ad Concerns A Harbinger?
TV Watch, Wayne Friedman - Tuesday, July 26, 2022
Forecast downturns from major digital media players may be ahead of t ...
- Feeding The Content Beast Is A Constant Challenge For Media Companies
TVBlog, Adam Buckman - Tuesday, July 26, 2022
Media companies that are dependent on content must always be feeding t ...
- Ad-Supported And Ad-Free Streaming Tiers Get Similar Value Rankings
Video Insider, Karlene Lukovitz - Tuesday, July 26, 2022
The latest Hub video monetization study also finds viewers' estimates of the ...
- Hulu Rejects Dem Candidate's Ad Over 'Sensitive' Issues
Digital News Daily, Karlene Lukovitz - Monday, July 25, 2022
The streamer reportedly cited unpublished policies limiting references to subjects such ...
- Instacart Partners With Chase To Launch Mastercard Credit Card
Performance Marketing Insider, Laurie Sullivan - Friday, July 22, 2022
Instacart now offers a Mastercard Credit Card, and announced a partnership wi ...
- Consumers Are Sensitive To Higher Prices For Subs, Including Streaming Services
Research Intelligencer, - Monday, July 25, 2022
The most common reason to cancel any kind of subscription is ...
- Roku's Vision Of Personalization And The Future Of First-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 24, 2022
Supporting the shift to first-party data and its partnership with Microsoft, t ...
- Microsoft: What Makes Its Collaboration With Roku 'So Important'
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 24, 2022
Microsoft's TV attribution research revealed that online shoppers are more likely ...
- Does ESPN/ESPN+ Want To Play A New Ball Game?
TV Watch, Wayne Friedman - Monday, July 25, 2022
The big entertainment-focused streamers never seem to put sports front and cente ...
- Peacock 'Resort' Mystery Series Is Worth An Extended Stay
TVBlog, Adam Buckman - Monday, July 25, 2022
In the course of just one 35-minute episode, "The Resort" goes fr ...
- Media Stocks See Sharp Gains Following Netflix Results
MediaDailyNews, Wayne Friedman - Wednesday, July 20, 2022
Many media stocks that have been impacted since the beginning of t ...
- New Bill Would Abolish Arbitrary Data Caps
PolicyBlog, Wendy Davis - Thursday, July 21, 2022
The Uncap America Act, unveiled by Senators Ray Lujan and Cory Booke ...