- Product Placement On Pace To Surge 14% Globally, 15% In U.S., In 2022
Digital News Daily, Karlene Lukovitz - Friday, August 12, 2022
Last year, placement spend leapt 12% globally, 13% in the U.S., repor ...
- Vizio's Smart TV Platform Revenue Grows 70% In Q2
Television News Daily, Wayne Friedman - Friday, August 12, 2022
While Vizio's main TV device business was down 11%, shipments of ...
- Any Other Ad Categories For Streaming TV Platforms? Retailers.. Autos.. Pharma?
TV Watch, Wayne Friedman - Friday, August 12, 2022
The focus comes down to the most important business idea for conte ...
- 'League Of Their Own' Movie Adapted For Amazon Drama Series
TVBlog, Adam Buckman - Friday, August 12, 2022
An eight-part TV adaptation of "A League of Their Own" is tail ...
- Disney Streamers Surpass Netflix In Global Subs, But Global 2024 Disney+ Sub Target Lowered By 15M
Digital News Daily, Karlene Lukovitz - Thursday, August 11, 2022
Disney's global D2C streaming sub gain far outstripped analysts' expectations. But Disney+ ...
- Nielsen Boosts National TV Panel To More Than 42,000 Homes, 101,000 Viewers
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
Nielsen says all its media panels have seen growth -- including i ...
- Fox Sees Growth In Political Ads, No Near-Term 'Adverse Advertising Impact': Murdoch
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
Political ad growth at its Fox News Media and TV stations boost ...
- Disney Raises Streaming Prices, Disney+ Ad Option To Start Dec. 8
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
The ad-supported streaming option will start Dec. 8 and be priced ...
- Walmart In Talks With Big Streamers To Tie Into Its Membership Program
Digital News Daily, Karlene Lukovitz - Wednesday, August 10, 2022
The retailer reportedly is seeking to bundle in streaming content to dri ...
- Media Profanity: Don't Call My Business 'Cable'-Like
TV Watch, Wayne Friedman - Wednesday, August 10, 2022
Some analysts are saying that FAST networks -- free, ad-supported television ...
- Peering Into Netflix's Ad-Supported Future: So Many Questions
TVBlog, Adam Buckman - Wednesday, August 10, 2022
One question is: How does Netflix quantify its viewership? Minutes spent watchin ...
- HBO Max Ad Option One Year In: Slow Growth, Estimated At 1.9M Subs
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
HBO Max is showing only slow gains in subscribers for its ad-support ...
- Stream This: As One Longtime Network Soap Leaves Linear TV, What Remains?
TV Watch, Wayne Friedman - Tuesday, August 9, 2022
If you had any doubts that streaming would not dramatically change line ...
- Streaming Satisfaction: Netflix Drops, HBO Max Is Tops -- Including In Ad-Supported Ranking
Video Insider, Karlene Lukovitz - Tuesday, August 9, 2022
Netflix has dropped from first to fourth in overall satisfaction. Among ad-support ...
- AMC Networks Names Christina Spade CEO
Digital News Daily, Karlene Lukovitz - Monday, August 8, 2022
Company has hired Patrick O'Connell to succeed Spade as EVP/CFO. ...
- Why GroupM Is Still Bullish, Why More Marketers Need To Be Contrarians
RTBlog, Joe Mandese - Monday, August 8, 2022
We're in a Golden Age of agency business intelligence and GroupM's "Th ...
- Creator Of Hulu Show 'This Fool' Is No Fool
TVBlog, Adam Buckman - Monday, August 8, 2022
Unlike so many other so-called comedies on TV and streaming these day ...
- Warner Bros. Discovery Plans Summer 2023 HBO Max - Discovery+ Merger, Followed By FAST Launch
Digital News Daily, Karlene Lukovitz - Friday, August 5, 2022
Q2 subscriptions across all WBD streamers rose by 1.7 million vs. Q ...
- Paramount+ Adds 3.7M Subs In Q2, Overall D2C Revenue Up 56%
Digital News Daily, Karlene Lukovitz - Thursday, August 4, 2022
But stalled revenue growth in the TV business resulted in operating prof ...
- 'Cancel Netflix' Searches Soar On News That 'First Kill' Is Dead
Digital News Daily, Karlene Lukovitz - Thursday, August 4, 2022
Producing teen shows that meet performance thresholds has proved tough for maj ...
- Netflix Likely Will See Subscriber Churn With Rollout Of Ads
Research Intelligencer, - Thursday, August 4, 2022
Among current Netflix subscribers, 43.1% said they were likely to switch ...
- Warner Bros. Discovery Scraps $90M 'Batgirl' Flick, Rumors Fly About Impending Strategic Revelations
Digital News Daily, Karlene Lukovitz - Wednesday, August 3, 2022
WBD also shelved a $40M Scooby-Doo movie. Cost-cutting and strategic refocus appe ...
- Is ByteDance Planning A TikTok-Branded Music Streaming Platform?
Digital News Daily, Colin Kirkland - Tuesday, August 2, 2022
The social video platform has filed to trademark "TikTok Music" in bo ...
- Linear TV Down In Major Markets, On-Demand To Surpass Linear In U.S. This Year
Digital News Daily, Karlene Lukovitz - Tuesday, August 2, 2022
Long-form and social media viewing time increased. ...
- Consumers Will Trade Data For More Tailored Streaming Ads: Study
Publishers Daily, Ray Schultz - Monday, August 1, 2022
Over two-thirds prefer an ad-supported content model to ad-free ones, Infillion repo ...
- Connected TV Looks To Maintain 'Shiny New Thing' Status
TV Watch, Wayne Friedman - Tuesday, August 2, 2022
Want some hope in an otherwise questionable TV marketplace with a probab ...
- Many Big Brands Are Missing The Boat On Ad-Supported Kids' CTV: Analysis
Digital News Daily, Karlene Lukovitz - Monday, August 1, 2022
Media-buying silos are limiting uptake of cost-efficient ad-supported kids' content on AVO ...
- Amazon Prime Video Faces Bigger Rivalry From Disney+ And AppleTV+
Research Intelligencer, - Monday, August 1, 2022
As more households sign up for streaming video, cable TV continues ...
- Peacock's Subscriber Stall: Another 'Streaming Recession' Indicator?
Advanced TV Insider, Karlene Lukovitz - Thursday, July 28, 2022
Peacock is the latest major streamer to see subscriber growth fizzle. Growi ...
- NBCU Q2 Ad Revenue Slips, Estimates $2.5B Loss For Peacock For 2022
Television News Daily, Wayne Friedman - Thursday, July 28, 2022
NBCU says its ad revenue dropped 1.3% due to a decline ...