- Streaming Viewing Accelerates In June To 33.7% Day Viewing Share: Nielsen
Television News Daily, Wayne Friedman - Thursday, July 21, 2022
Streaming TV viewing, already on the rise, accelerated even more in Jun ...
- Netflix's Ad Efforts Just Starting -- Think Of the Bigger Game
TV Watch, Wayne Friedman - Friday, July 22, 2022
Netflix now seems to be well into the advertising way of thinkin ...
- Inflation Has Households Rethinking Streaming Subscriptions: Study
TVBlog, Adam Buckman - Friday, July 22, 2022
In the current climate for subscription streaming, inflation is driving cancellations whil ...
- CTV, As Well As SVOD, Faces The End Of The Broadband 'Gravy Train'
Advanced TV Insider, Karlene Lukovitz - Thursday, July 21, 2022
Due to broadband saturation, achieving CTV and SVOD growth in North Ameri ...
- For Streamers, Binge Watching Is Out, Franchise Building Is In
Media Insider, Dave Morgan - Thursday, July 21, 2022
Netflix is already talking about following a more conventional model where n ...
- Shaun Brown, Named Tinuiti's First EVP Of Commerce, Calls Marketing 'The New West'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 20, 2022
"There is a big difference between ecommerce and commerce," Brown said. "Ecommer ...
- Netflix Tries New Approach To Paid Service Sharing, As Q2 Results Offer Some Relief
Digital News Daily, Karlene Lukovitz - Wednesday, July 20, 2022
Netflix is now openly acknowledging trying various tactics to curb free passwo ...
- Viewers Stay Loyal To In-Home Entertainment As Inflation Surges
Research Intelligencer, - Wednesday, July 20, 2022
Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns ov ...
- Netflix Results Better Than Expected, Ads Start In 'Handful' Of Markets
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
Netflix says in its shareholder letter: "Our lower priced advertising-supported offering wi ...
- Samsung Ads Creates Massive Ecosystem For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 18, 2022
Samsung continues to build a massive ad ecosystem to support how publishe ...
- Streaming Usage Hits New High In Q2, Smaller Streamers Make Gains
Television News Daily, Wayne Friedman - Monday, July 18, 2022
Streaming households are at 81% vs. 75% a year ago, while househol ...
- Disney Upfront Reaches Record $9B
Television News Daily, Wayne Friedman - Monday, July 18, 2022
Disney says it posted "double-digit" CPM price increases for its ABC Televisi ...
- Netflix-Microsoft A Gaming Move? '23 Upfront Will Reveal More
TV Watch, Wayne Friedman - Tuesday, July 19, 2022
If automated programming is the key focus, picking Microsoft as an ...
- OTT Is Fastest-Growing Local Ad Channel, Set To Hit $2B+ In 2022
Video Insider, Karlene Lukovitz - Monday, July 18, 2022
The mid-Atlantic leads in growth, with a projected 53% CAGR between 20 ...
- Disney Hikes ESPN+ Solo Sub 43% To Help Boost Bundle Uptake
Digital News Daily, Karlene Lukovitz - Monday, July 18, 2022
With a hefty $3 price jump,, ESPN+ solo is just $4 le ...
- NBCU Embeds Ecommerce In New Peacock Reality Series
Digital News Daily, Karlene Lukovitz - Monday, July 18, 2022
Shoppable products are integrated throughout the new show "Love Island USA," wi ...
- DAZN In Talks To Buy Eleven Sports: Report
Publishers Daily, Ray Schultz - Sunday, July 17, 2022
Sports streaming service also launches an NFT marketplace. ...
- In Its Sixth And Final Season, 'Peaky Blinders' Gains Ground
TVBlog, Adam Buckman - Monday, July 18, 2022
Anyone who has not yet climbed aboard the "Peaky Blinders" bandwagon ...
- Philo Pushes 'Channel Comfort' Spot, Easy TV Watching
MAD, Fern Siegel - Thursday, July 14, 2022
The new work, produced in partnership with Red Antler, was shot ...
- Rising CTV Budgets Coming Not Just From Linear TV, Survey Finds
Television News Daily, Wayne Friedman - Thursday, July 14, 2022
Rising ad spending for TV and streaming is coming from digital a ...
- Worthy Mention..Or Not? Streaming Gains More Steam Amidst Emmy Nominations
TV Watch, Wayne Friedman - Friday, July 15, 2022
The shift to streaming was highlighted in 2018, when Amazon Prime Video ...
- Microsoft Reemerges As Major Digital Ad Player
Media Insider, Dave Morgan - Thursday, July 14, 2022
By selecting Microsoft as the technology and sales partner for its ad-support ...
- Microsoft Wins Netflix Business For Ad-Supported Streaming
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Netflix has selected Microsoft as the technology and sales partner for i ...
- Virtual Pay TV Subs Up 17% YOY, Led By YouTube TV, Traditional Pay TV Down 9%
Television News Daily, Wayne Friedman - Wednesday, July 13, 2022
Virtual pay TV subscribers grew 17% in Q1 to 14.9 million, whi ...
- Which Ad Buy To Make First -- Connected TV Or Linear TV?
Television News Daily, Wayne Friedman - Wednesday, July 13, 2022
CTV and streaming mostly play a supporting role compared to linear ...
- Netflix Names Microsoft As Partner For Its Low-Priced, Ad-Supported Option
Television News Daily, Wayne Friedman - Wednesday, July 13, 2022
"Microsoft offered the flexibility to innovate over time on both the technolo ...
- Netflix New Ad-Supported Content: Legacy TV Streamers Have A Leg Up
TV Watch, Wayne Friedman - Thursday, July 14, 2022
Netflix reportedly now needs to renegotiate deals with Hollywood studios, which th ...
- Networks Score Fewest Emmy Noms, Then Promote Their Competitors
TVBlog, Adam Buckman - Thursday, July 14, 2022
Each year at the Emmys, broadcast TV devotes three hours of precio ...
- Penn Predicts Solid Year For Advertising Boosted By Strong Holiday Season
Mediapsssst, Richard Whitman - Monday, July 11, 2022
The Stagwell chief believes the continuing shift to digital and performance marketi ...
- Pandora Introduces Ad Verification From IAS
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
IAS on Monday introduced third-party ad-measurement technology, with Pandora the first ...