- Video Streamers' Paid Ad Spend Up 38% In Q2, But Lower Media Value From TV Net Promos
Television News Daily, Wayne Friedman - Monday, July 11, 2022
Video streaming platforms ramped up paid ad spend by 38% in ...
- Linear TV Ad Revenue Will Take A Big Hit, Streaming Still Growing: BofA
Television News Daily, Wayne Friedman - Monday, July 11, 2022
"It is our expectation total advertising budgets would decline modestly with streaming/advertisi ...
- Emotional Attachment To TV Commercials - Should We Care?
TV Watch, Wayne Friedman - Monday, July 11, 2022
NBC is working on building a "scalable model for creative testing" th ...
- 5 Stories In The World Of TV, Streaming More Important Than Netflix
Media Insider, Dave Morgan - Thursday, July 7, 2022
Among those stories: Alternative measurement companies seem to be making real grou ...
- I Don't Mean To 'Bitch,' But This Word Is Used Far Too Much
TVBlog, Adam Buckman - Thursday, July 7, 2022
I realized the culture had taken an odd turn when I spi ...
- Email: The Middle Child: Where It Fits In The Media Mix
Email Insider, Ray Schultz - Tuesday, July 5, 2022
Email is not a 'traditional' channel. It's a digital medium, and ...
- AM/FM Radio Has Stable Share Of Ad-Supported Audio Time
Research Intelligencer, - Tuesday, July 5, 2022
The growing audience for streaming audio tends to consist of listeners w ...
- Original Content Is A Star -- But Acquired Content Has A Major Supporting Role
TV Watch, Wayne Friedman - Friday, July 1, 2022
Netflix has taken some dings -- especially when it comes to acquir ...
- New Amazon Action Drama Gets SEAL Of Approval
TVBlog, Adam Buckman - Friday, July 1, 2022
A story about the members of a Navy SEAL unit all dyi ...
- Streaming Data Is Advertisers' Best Asset... And Biggest Threat
Advanced TV Insider, Karlene Lukovitz - Thursday, June 30, 2022
Horror stories of campaigns ultimately yielding significantly different-than-expected results are far t ...
- Nexstar Media Group Nearing Deal To Acquire Majority Stake In The CW: Reports
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
Nexstar would secure a 75% equity stake, leaving former 50-50 co-owners Paramou ...
- NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
NBCU says it has closed the upfront with record results, with tot ...
- ESPN Retains Formula 1 Rights
Digital News Daily, Karlene Lukovitz - Tuesday, June 28, 2022
ESPN reportedly paid $75 million to $90 million for three years ...
- 41% Of U.S. OTT Households Are 'Diverse'
Digital News Daily, Karlene Lukovitz - Tuesday, June 28, 2022
Non-white households' share is up from 39% two years ago. ...
- Prime Video CMO Steps Down, Amazon To 'Evaluate Needs'
Digital News Daily, Karlene Lukovitz - Wednesday, June 29, 2022
Ukonwa Ojo, who oversaw marketing for hits including "Coming 2 America," ...
- Disney CEO Chapek's Contract Extended For 3 Years
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
"Disney was dealt a tough hand by the pandemic, yet with B ...
- Roku Channel Adds Local, Live TV Stations, Mum On Ad Deal Component
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
Perhaps looking to expand its streaming influence around many parts of t ...
- 4% Of Q1 CTV Programmatic Inventory Was 'Fake': Report
Video Insider, Karlene Lukovitz - Tuesday, June 28, 2022
The fake content identified included screensaver channels, photo widgets, games and mobi ...
- Video Games Expand Role As Popular Pastime With Each Generation
Research Intelligencer, - Monday, June 27, 2022
Consumers born after 2010 tend to spend the most time gaming f ...
- Hulu Hit 'Only Murders In The Building' Back For More
TVBlog, Adam Buckman - Monday, June 27, 2022
The Steve Martin-Martin Short series represents a bright spot in the ...
- What Would Make D2C Marketers Spend More On CTV?
Advanced TV Insider, Karlene Lukovitz - Friday, June 24, 2022
D2C marketers report planned spend on CTV averaging 10% of media budget ...
- Netflix Lays Off Another 300 Employees
Digital News Daily, Karlene Lukovitz - Friday, June 24, 2022
With its stock down 70% YTD following its report of losing subscribe ...
- Entertainment, Media To Grow 7.3% In 2022, 5.1% In 2023 To $2.64 Trillion: PwC
MediaDailyNews, Wayne Friedman - Friday, June 24, 2022
The report says the changing entertainment/media business is now operating "from n ...
- Spending On Identity Software For Advanced TV To Hit $5.5B By 2026
Research Intelligencer, - Friday, June 24, 2022
The biggest driver of adopting identity solutions for advanced TV is t ...
- Streaming Viewers Keep Growing, YouTube Soars
TV Watch, Wayne Friedman - Friday, June 24, 2022
YouTube had a sharp spike in May to a 6.7% share, ...
- Discovery+ Scores Trump Documentary (Er) Coup
Digital News Daily, Karlene Lukovitz - Thursday, June 23, 2022
The streaming service bought the rights to the footage in 2021. ...
- TikTok Now On Vizio Smart TVs
Digital News Daily, Karlene Lukovitz - Thursday, June 23, 2022
TikTok's expansions of its once short-form-only format, combined with its availability ...
- Netflix Drama Imagines North, South Korean Unity In Near Future
TVBlog, Adam Buckman - Thursday, June 23, 2022
In the show, "Money Heist Korea," a thaw in North and Sou ...
- Netflix Talking Ad Partnership With Google For Streaming Ad Option: CNBC
Television News Daily, Wayne Friedman - Wednesday, June 22, 2022
Netflix co-CEO Ted Sarandos is scheduled to appear Thursday on a Cann ...
- Meta-Publishing: How I Brought My Brand to Life Through a Big-Budget Amazon Prime Simulated Reality Show
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
Ok, so you landed a deal to extend your media brand in ...