- Trump Media Group To 'Embrace' Pro-Gun Programming For Streaming Service: SEC Filing
Television News Daily, Wayne Friedman - Friday, May 27, 2022
It intends to offer programs including, but not limited to blue coll ...
- Streamers To Movie Theaters: We're Here To Help - Promotions To Come?
TV Watch, Wayne Friedman - Tuesday, May 31, 2022
Peacock is offering free tickets to its customers and looking to cur ...
- Originals, Exclusives Now The Majority Of Netflix's U.S. Catalog
Video Insider, Karlene Lukovitz - Tuesday, May 31, 2022
Under current growth rates, 75% of the movies and TV seasons availab ...
- 59% Of OTT Subscribers Prefer Unified Services Bundles
Advanced TV Insider, Karlene Lukovitz - Friday, May 27, 2022
All streaming services -- including ad-supported ones -- will need to ...
- Lionsgate Expects Starz Sale Or Spinoff By Summer's End
Digital News Daily, Karlene Lukovitz - Friday, May 27, 2022
Lionsgate CEO Jon Feltheimer did not mention prospective buyers by name, thou ...
- NFL To Reportedly Launch A D2C Service In July
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
The NFL plans to launch its own mobile streaming service -- NF ...
- Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
MoffettNathanson Research projects that the major four U.S. broadcast networks will si ...
- Discovery+ Bows Two New Interactive CTV Ad Formats
Digital News Daily, Karlene Lukovitz - Thursday, May 26, 2022
One clickable format generates a promotional followup email, while the other allo ...
- Key Issues For A Successful Ad-Supported Netflix
Media Insider, Dave Morgan - Thursday, May 26, 2022
For one: Netflix should make delivering the most viewer-friendly ad experience pa ...
- CTV Projected To Grow 33% In 2022 To $19B: What If It Was All Bought In TV Upfront?
TV Watch, Wayne Friedman - Thursday, May 26, 2022
No matter what path you pick, the growth rate is expected ...
- Bundled Entertainment Helps To Boost Consumer Loyalty
Research Intelligencer, - Wednesday, May 25, 2022
U.S. consumers say about half of their entertainment sources are "must-haves" amo ...
- Fast-Forwarding Through Ads Still A Thing On vMVPDs -- But For How Long?
TV Watch, Wayne Friedman - Wednesday, May 25, 2022
Most virtual pay TV providers now offer "unlimited" DVR options that all ...
- Ad-Supported Offering Could Boost Netflix's Overall U.S. Revenue 21%
Digital News Daily, Karlene Lukovitz - Tuesday, May 24, 2022
The estimate assumes Netflix can gain about 10 million paid U.S. subscribe ...
- Streamers' National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend
Television News Daily, Wayne Friedman - Monday, May 23, 2022
The estimated media value of advertising from March 23-May 22 placed ...
- George Carlin Comes Alive In HBO Max Doc Directed By Judd Apatow
TVBlog, Adam Buckman - Tuesday, May 24, 2022
"George Carlin's American Dream" represents a rare, in-depth look at Carlin's worl ...
- Analysis Uncovers Demos, Affinities Of Streaming Free-Trial Junkies
Video Insider, Karlene Lukovitz - Tuesday, May 24, 2022
Some insights from AI company Helixa may help streaming services keep the ...
- Hulu AVOD Promo Slashes Price 85%, To $1 Per Month
Digital News Daily, Karlene Lukovitz - Monday, May 23, 2022
Hulu's sub growth slowed to 300,000 in Q1, down from 2.2 milli ...
- TV Network Innovation In A Streaming World: The Good, The Bad, The Ugly And The Money
TV Watch, Wayne Friedman - Monday, May 23, 2022
Even with the shift to CTV, digital and streaming, advertisers still belie ...
- Study Across 20 Major Advertisers Finds CTV Frequency Problem 'Highly Exaggerated'
Advanced TV Insider, Karlene Lukovitz - Friday, May 20, 2022
Average frequency across 30 CTV campaigns of varying sizes was just 4. ...
- Q1 Global Streaming Time Up 10%, Ad Impressions 18%, TikTok Reigns in Sports
Digital News Daily, Karlene Lukovitz - Friday, May 20, 2022
TikTok was the only platform to grow its streaming audience share f ...
- Streaming Time Grows With Smart TV Ownership Worldwide
Research Intelligencer, - Friday, May 20, 2022
Smart TVs posted the biggest increase in streaming time, with a 3 ...
- Nielsen's The Gauge: Streaming Viewing Rises In April, Overall TV Viewing Down
Television News Daily, Wayne Friedman - Thursday, May 19, 2022
Streaming has now grown more than four share percentage points from ...
- Top Media Co. CEOs At Upfront: Getting In Front Of Possible Recessionary Pinch
TV Watch, Wayne Friedman - Friday, May 20, 2022
Recession market concerns have been amplified this week as TV-based media compani ...
- Netflix Losing More Long-Term Subscribers, Hulu Grabbing 1 In 3 Defectors
Digital News Daily, Karlene Lukovitz - Thursday, May 19, 2022
The proportion of subscribers of three years' duration or longer who a ...
- On-Screen Representation Of Asians Jumps From Prior Year
Research Intelligencer, - Thursday, May 19, 2022
Better representation of Asian talent in TV programming improves the likelihood th ...
- Netflix Lays Off 150 Employees; Eyes Broader Pre-Streaming Cinema Releases
Digital News Daily, Karlene Lukovitz - Wednesday, May 18, 2022
The so-far small number of layoffs are part of a broader financi ...
- Pay-TV Sub Losses Tick Up In Q1, Comcast, DirecTV Hardest-Hit
Digital News Daily, Karlene Lukovitz - Wednesday, May 18, 2022
vMVPDs' losses accelerated in the quarter. ...
- Warren Buffett Buys $2.6 Billion Stake In Paramount Global
Television News Daily, Wayne Friedman - Tuesday, May 17, 2022
The news, which sent the company's stock soaring 14% in early tradi ...
- Upfront TV Pitches With An Ad Slant: Amping Up Programming, Multiple Currencies... And Trust?
TV Watch, Wayne Friedman - Wednesday, May 18, 2022
Ad-supported TV has always been a thing. Now the messaging is looki ...
- Disney+ AVOD To Limit Ads To 4 Minutes Per Hour, Preclude Ads To Preschoolers
Digital News Daily, Karlene Lukovitz - Tuesday, May 17, 2022
Ad load would be about the same as HBO Max's ad-supported tie ...