- NBCU Upfront Nearly Done, Claims 'High-Single Digit' Price Hikes
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
Despite scatter market weakness, NBCU has nearly completed its upfront deals, wi ...
- In The TV Show Forest This Series Fell To A 0.0 Demo Rating... Did It Make A Sound?
TV Watch, Wayne Friedman - Friday, June 10, 2022
The first episode of the final season of The CW's "Roswell, N ...
- Comcast Study: 20% - 30% Of Video Ad Spend Should Go To Streaming
Advanced TV Insider, Karlene Lukovitz - Thursday, June 9, 2022
The recommendation is based on viewership and ad exposure data from mo ...
- web3: Three Ways To Prepare For What's Next
Digital News Daily, Barry Lowenthal - Thursday, June 9, 2022
Web3, built using blockchain technology, promises a decentralized peer-to-peer web (no mo ...
- Netflix May Be Eyeing Roku Takeover Bid: Report
Digital News Daily, Karlene Lukovitz - Wednesday, June 8, 2022
Various experts have noted that acquiring Roku could be a strategic co ...
- Viewers Prefer TV Screen For Watching Digital Video
Research Intelligencer, - Thursday, June 9, 2022
Marketers that allocate 20%-30% of their TV ad spending to streaming ha ...
- Roku Stock Rises On Rumors Of Possible Deal With Netflix
Television News Daily, Wayne Friedman - Wednesday, June 8, 2022
Roku's sharp stock increase Wednesday was driven by reports of talks ...
- Sports TV Advertising Adds Unique Reach To Campaigns
Television News Daily, Wayne Friedman - Thursday, June 9, 2022
Sports TV advertising in particular adds unique reach -- while programmatic ...
- Vimeo Launches Interactive Video Capabilities
Digital News Daily, Karlene Lukovitz - Wednesday, June 8, 2022
Vimeo has integrated the capabilities from Wirewax, which it acquired last Novem ...
- Crackle Plus Expands Ad Inventory Via SaaS CTV Tech
Digital News Daily, Karlene Lukovitz - Wednesday, June 8, 2022
AVOD platform Crackle Plus will use Amagi's Ads Plus software-as-a-service technology ...
- Add TV Ads To Streaming Branded Deals: Domino's With 'Stranger Things'...+?
TV Watch, Wayne Friedman - Wednesday, June 8, 2022
Will we see Domino's buying advertising time in future "Stranger Things" episode ...
- Customer Satisfaction Scores Vary For Top Streaming Brands: Study
TVBlog, Adam Buckman - Wednesday, June 8, 2022
Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock a ...
- A+E Networks Promotes Juliana Stock To Chief Marketing/Brand Officer
Digital News Daily, Karlene Lukovitz - Tuesday, June 7, 2022
The move combines the global media company's strategic marketing, creative marketing a ...
- Disney+ Offers 25% Military Discount
Digital News Daily, Karlene Lukovitz - Tuesday, June 7, 2022
The 25% discount on annual subscriptions purchased through ShopMyExchange.com applies to curre ...
- Fox News Won't Provide Full Live Coverage Of Jan. 6 Hearings
Digital News Daily, Karlene Lukovitz - Tuesday, June 7, 2022
Hosts will be allowed to switch to hearings when they deem th ...
- Domino's Spends Big On 'Stranger Things' Promo
Television News Daily, Wayne Friedman - Monday, June 6, 2022
Domino's has placed an estimated $3.7 million in national TV ad spe ...
- Netflix's 'Stranger Things,' Disney+'s 'Obi-Wan Kenobi' Go Head-To-Head: Both Claim Wins
Television News Daily, Wayne Friedman - Tuesday, June 7, 2022
The highly anticipated major original streaming releases went head to head th ...
- AMC's 'Dark Winds': Hot, Sunny And Hard-Boiled
TVBlog, Adam Buckman - Tuesday, June 7, 2022
The American southwest circa 1971 is the setting for a great n ...
- More AVOD Inventory: Roku Channel Bows U.S. Hispanic Hub; Future Today Offers Direct CTV Buys
Video Insider, Karlene Lukovitz - Tuesday, June 7, 2022
The inventory and buying options available to marketers on AVODs and FAS ...
- Nearly 90% Of U.S. Households Have At Least 1 Internet-Connected TV Device, Study Finds
Television News Daily, Wayne Friedman - Friday, June 3, 2022
U.S. connected TV devices have grown nearly 70% over the past fi ...
- New Platform Lets Game Creators Monetize With Non-Disruptive Ads
Digital News Daily, Colin Kirkland - Thursday, June 2, 2022
Tech platform 4D Sight announced today the beta launch of a n ...
- Netflix Tweaks Watch-Time Tally Rules, Driving Popularity Bump For Some Series
Digital News Daily, Karlene Lukovitz - Friday, June 3, 2022
Series released in two batches or volumes of episodes now have ...
- CTV Upfront Ad Spending To Rise 35% To $6.41B This Year: eMarketer
Television News Daily, Wayne Friedman - Thursday, June 2, 2022
One-third of the projected $18.9 billion in CTV and streaming ad reven ...
- Gen Zers: How Much TV Will They Watch -- Along With Other Digital Platforms?
TV Watch, Wayne Friedman - Friday, June 3, 2022
A Horowitz Research October study of Gen Z shows that 45% sti ...
- Isn't This Silly? HBO Max Pirate Comedy Gets Second Season
TVBlog, Adam Buckman - Friday, June 3, 2022
Who could have predicted that comedy shows about a cowardly pirate a ...
- Networks Ramp Up Summer Promo, Boost Media 8% Vs. A Year Ago
Television News Daily, Wayne Friedman - Wednesday, June 1, 2022
The overall bulk of that promo and ad messaging came from ...
- Boston-Based NESN Starts First Stand-Alone Streaming Regional Sports Network Service
Television News Daily, Wayne Friedman - Wednesday, June 1, 2022
New England-based regional sports channel NESN says it has become the fir ...
- Netflix's 'Stranger Things' Sees Massive Global Viewing For A Record Season Opening Week
Television News Daily, Wayne Friedman - Tuesday, May 31, 2022
Season Four of "Stranger Things" posted a record total of 286.8 milli ...
- 'Top Gun: Maverick' Sets Memorial Day Weekend Record
Digital News Daily, Karlene Lukovitz - Tuesday, May 31, 2022
The four-day $156-million flick is also a first-weekend career best for 59-year-o ...
- Trump Media Group To 'Embrace' Pro-Gun Programming For Streaming Service: SEC Filing
Television News Daily, Wayne Friedman - Friday, May 27, 2022
It intends to offer programs including, but not limited to blue coll ...