- Yellow Peanut M&M Gets Kidnapped By Unknown Assailant In Super Bowl Spot
Out to Launch, Amy Corr - Monday, January 27, 2014
The Yellow peanut M&M typically plays sidekick to the Red plain M& ...
- Audi Releases The Doberhuahuas In Sixty-Second Super Bowl Ad
Out to Launch, Amy Corr - Monday, January 27, 2014
And now that you've watched the Audi Super Bowl teaser ad, whi ...
- The Super Social Bowl
RTBlog, Tyler Loechner - Monday, January 27, 2014
The Super Bowl has turned into the Super Social Bowl. Crowdtap, ...
- Hyundai's Big Idea: A Big Bang In The Big Game
MediaPost Live, Karl Greenberg - Saturday, January 25, 2014
Hyundai has been cagey for months about one of its Super Bo ...
- 'USA Today' Expands Analysis Of Ads In Super Bowl Meter
Around the Net In Media, Phyllis Fine - Thursday, January 23, 2014
Partnering with Adobe, USA Today is "adding a layer of analysis" ...
- Fox To Test First Super Bowl Streaming App
Around the Net In Media, Phyllis Fine - Thursday, January 23, 2014
Super Bowl XLVIII will be the first such game to be stream ...
- Super Bowl Ads All Programmatic By 2020?
Around the Net in Real-Time, Tyler Loechner - Thursday, January 23, 2014
Adweek has posted an article written by Kirk McDonald, president of PubMati ...
- But Would You Buy A Truck From This Guy?
MediaDailyNews, George Simpson - Thursday, January 23, 2014
Word on the street is that among the better-known shills to ...
- Fox Sports GO Streams Super Bowl
Mobile Marketing Daily, Gavin O'Malley - Wednesday, January 22, 2014
Fox Sports' app, Fox Sports GO, will be streaming the Super Bo ...
- VW's German Engineers Cook Up the Perfect Super Bowl Ad
Around the Net in Video, P.J. Bednarski - Wednesday, January 22, 2014
This online spoof ad shows a German engineer cooking up a complicat ...
- Toyota Highlander Takes Muppets To Super Bowl
Marketing Daily, Karl Greenberg - Tuesday, January 21, 2014
Toyota is taking its "Let's Go Places" theme into the Super Bo ...
- Only Half Of Super Bowl Advertisers Score Audience Engagement
MediaDailyNews, Wayne Friedman - Tuesday, January 21, 2014
Only about half of Super Bowl TV advertisers will see strong engageme ...
- What's The Super Bowl Without The Big-Time Ads? It's The Super Bowl As Viewed In Canada
Marketing: Sports, Jim Yang - Tuesday, January 21, 2014
If I'm being honest, I'd say that I'm as excited about Sup ...
- Ad Revenue Up 30% For Puppy Bowl, Cats To Hang Out In Sheba VIP Suite
Around the Net In Media, Phyllis Fine - Sunday, January 19, 2014
Ad revenue is up 30% from last year's total for The Pup ...
- Seattle Seahawks Super Bowl XLVIII Good For Bing
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 20, 2014
Bing's sponsorship of Seahawks training camp, along with a multiyear deal announc ...
- Super Bowl Play: Subway To Use GIFs, Launch On Tumblr
Marketing Daily, Karlene Lukovitz - Friday, January 17, 2014
During Super Week, Subway will be a returning sponsor of ESPN Radio ...
- Macy's, Bloomies, Saks Set To Rock Super Bowl
Marketing Daily, Sarah Mahoney - Saturday, January 18, 2014
The intersection between New York's fashion crowd and the National Football Leag ...
- YouTube Debuts Super Bowl XLVIII Ads
Online Video Daily, Laurie Sullivan - Friday, January 17, 2014
YouTube launched the Ad Blitz channel Friday, giving football fans a sne ...
- A-B Details Super Bowl Ad Lineup
MAD, Steve McClellan - Wednesday, January 15, 2014
Anheuser-Busch said Wednesday it will debut five new ads during the Sup ...
- Butterfinger Peanut Butter Cups Teases Racy SB Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 15, 2014
Butterfinger is going to the Super Bowl to grab America's attention f ...
- But Will The Dogs Eat It?
Research Brief, Jack Loechner - Thursday, January 16, 2014
A new Communicus longitudinal study, tracking changes in individual consumers' purchase behavior/intentio ...
- Searching for the Pre-Super Bowl Ad Hysteria? It's Not There
VidBlog, P.J. Bednarski - Thursday, January 16, 2014
Maybe I exaggerate a little. But last year, 60% of the Sup ...
- Jaguar Preps Big Super Bowl Kickoff For F-Type
Marketing Daily, Karl Greenberg - Tuesday, January 14, 2014
The ad, which is part of Jaguar's biggest campaign ever, introduces t ...
- Bud Light Challenges Football Fans
Marketing Daily, Tanya Gazdik - Tuesday, January 14, 2014
Bud Light is giving adult football fans the chance to pull ...
- Super Bowl Spots Pull Record High, Commercial Time Rising
MediaDailyNews, Wayne Friedman - Tuesday, January 14, 2014
The Super Bowl as a TV advertising vehicle remains strong -- ...
- Stream Of Fizziness: Scarlett Johansson Stars In SodaStream SB Ad
MAD, Larissa Faw - Monday, January 13, 2014
The marketer, which sells home soda-making systems, is making a big pu ...
- Kia Returns To The Super Bowl With A "Matrix"-Themed Ad
MAD, Amy Corr - Monday, January 13, 2014
The ad stars Laurence Fishburne reprising the role of the Morpheus charact ...
- Chase, United Airlines In Times Square For Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, January 8, 2014
A lot of brands will take to Manhattan streets next month, a ...
- Sometimes You Feel Like A Nut: Colbert Touts Wonderful Pistachios
MAD, Larissa Faw - Monday, January 6, 2014
Stephen Colbert, host and executive producer of Comedy Central's "The Colbert Report ...
- H&M Brings Beckham's Undies To Super Bowl, With Twist
Marketing Daily, Sarah Mahoney - Monday, January 6, 2014
The 30-second spot is an industry first, claims H&M, launching an H& ...