- H&M Super Bowl Spot Lets Viewers Buy Beckham's Bodywear Via TV Remote
MediaDailyNews, Wayne Friedman - Monday, January 6, 2014
LAS VEGAS -- Buying merchandise from one's TV remote isn't new ...
- The Best Commercial Of Super Bowl XLVIII
TVBlog, Ed Martin - Friday, January 3, 2014
We're a month away from the Super Bowl, and already I ha ...
- Super Bowl Music Events Evolve
Around the Net In Media, Phyllis Fine - Thursday, December 26, 2013
The musical connection to the Super Bowl is evolving, from the choi ...
- Tony Ponturo Has The Playbook On Super Bowl, Broadway
Marketing: Sports, Barry Janoff - Tuesday, December 24, 2013
During his three decades as a top executive for Anheuser-Busch, Tony Pontu ...
- General Mills To Promote Cheerios In Super Bowl Ad
MAD, Staff Report - Friday, December 20, 2013
For the first time in the brand's history General Mills will r ...
- Hyundai Touts Genesis, Elantra In Super Bowl
Marketing Daily, Karl Greenberg - Thursday, December 12, 2013
Steve Shannon, VP marketing, tells "Marketing Daily" that Hyundai's presence in t ...
- Fox Sells Out Super Bowl Ad Inventory, Some Spots Hit $4.5 Million
MediaDailyNews, Wayne Friedman - Wednesday, December 4, 2013
Tight supply and big demand registered a quick sellout of Fox's Sup ...
- Most Super Bowl Ads Fail, But Yours Doesn't Have To
Marketing Daily, Jeri Smith - Tuesday, December 3, 2013
Very few brands succeed in changing consumer behavior with their Super Bo ...
- Will Miley Make It To The Super Bowl?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 14, 2013
Buzz says Miley Cyrus may show up in a commercial to a ...
- Jaguar Plays Villain In First Super Bowl Spot
Marketing Daily, Karl Greenberg - Thursday, November 7, 2013
The cat is the villain in Jaguar's first-ever Super Bowl ad. T ...
- Fort Lauderdale, JetBlue Target Cold New Yorkers
Marketing Daily, Tanya Gazdik - Sunday, October 27, 2013
Fort Lauderdale is partnering with JetBlue in a campaign targeting cold N ...
- Butterfinger Battles Reese's
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 17, 2013
Nestle is rolling out a product to compete with Reese's Peanut Butt ...
- Chevrolet's CMO: Big Brands Should Do Big Things
Marketing Daily, Karl Greenberg - Tuesday, October 8, 2013
"It's our growth -- we're one of the fastest-growing auto brands. A ...
- BIG Game Video Online Shifts From Teasing To Storytelling To Real-Time Interactions
Video Insider, Seraj Bharwani - Wednesday, October 9, 2013
If you are going to make an investment of over $4 milli ...
- Cars.com Won't Drive In Super Bowl
MediaDailyNews, Fern Siegel - Friday, October 4, 2013
Auto classifieds site Cars.com has traditionally used the Super Bowl as ...
- Halftime Adjustments
Marketing: Sports, Matt Dzamba - Thursday, September 26, 2013
No disrespect to the uber-talented Mr. Bruno Mars, but this past week ...
- Super Bowl Now A Bargain @$3.7 Million A Spot
Truth In Advertising, Jon Bond - Monday, September 9, 2013
The machinery that merchandises and amplifies the SB spot is now wor ...
- Tide Brings Back Marcus And Carmen For NFL Kickoff
Marketing Daily, Karl Greenberg - Thursday, September 5, 2013
Tide is bringing the Marcus and Carmen characters from the popular 20 ...
- Hyundai To Advertise In Super Bowl
Raw, Karl Greenberg - Thursday, September 5, 2013
Hyundai Motor America will, for the seventh consecutive year, advertise during t ...
- Dannon Oikos To Return To The Super Bowl
Marketing Daily, Karlene Lukovitz - Wednesday, September 4, 2013
Dannon Oikos Greek yogurt will advertise in 2014's Super Bowl, after ...
- Levi's and MasterCard Headed To Review?
Mediapsssst, Staff Report - Wednesday, August 28, 2013
It appears to be the case given reshufflings in the CMO ran ...
- Fox Says 85% Of Super Bowl Ad Inventory Already Sold
Around the Net In Media, Phyllis Fine - Friday, August 23, 2013
Super Bowl 2014 ads are selling very well, with 85% of invento ...
- Intuit To Buy Super Bowl Ad For Customer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 1, 2013
Tax preparation software company Intuit is spending millions on its very fir ...
- Funny Ads Have to be Really Funny to Get Shared Online, a New Report Says
VidBlog, P.J. Bednarski - Wednesday, July 10, 2013
Funny ads get shared on the Internet only if they're flat o ...
- Fox May Stream Super Bowl On Authenticated Basis
MediaDailyNews, David Goetzl - Wednesday, June 19, 2013
The past two Super Bowls have been streamed free online, but F ...
- Kontera: For Ads, The Big Reveal Is A Big Mistake
Marketing Daily, Sarah Mahoney - Friday, March 22, 2013
While it's hard to definitely say which strategy works better, new da ...
- The Football Event Bigger Than Super Bowl
Social Media Insider, Bryan Boettger - Wednesday, March 6, 2013
As marketers, we spend a lot of time talking about the Sup ...
- Super Bowl, Related Programming Across All Nets Scores Big Growth
MediaDailyNews, Wayne Friedman - Monday, February 18, 2013
Every TV programmer wants a piece of the biggest annual TV sh ...
- A Model For Always-On Digital Marketing
Online Spin, Max Kalehoff - Tuesday, February 19, 2013
Marketers are remembering this year's Super Bowl as the one where ...
- CBS' Digital Super Bowl Coverage Ratchets Up Tech, Social
Online Media Daily, Mark Walsh - Friday, February 15, 2013
CBS spent a year planning its second-screen Super Bowl offering. Gathering feedba ...