- The Only Super Bowl Ad That Bothers To Sell?
Garfield at Large, Bob Garfield - Monday, February 4, 2013
If Super Bowl XLVII demonstrated anything, it is the dire need f ...
- Long, Strange Social Bowl: Dodge Ram, Tide Dominate
Marketing Daily, Sarah Mahoney - Monday, February 4, 2013
With broadcasters forced to make football small talk for 34 minutes duri ...
- Subway's Tony Pace On The Super Bowl, 2013 Strategy
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2013
Like most Subway ads and promotions in recent years, the spot featur ...
- Jello-O Consoles 49ers' Fans With Pudding Freebies
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2013
The spot's introducer says: "Congratulations, San Francisco -- you might not ...
- Super Bowl Ad Winner? Twitter In A Walk
Mobile Marketing Daily, Steve Smith - Monday, February 4, 2013
Amidst all the discussion of last night's ad "winners" and "losers," Twitt ...
- Can The Second Screen Save Us From The New Tedium Of Super Bowl Ads?
MoBlog, Steve Smith - Monday, February 4, 2013
The Super Bowl ad ritual has grown stale and so self-conscious th ...
- Lackluster Bowl Generates Phenomenal Tweets
The Social Graf, Erik Sass - Monday, February 4, 2013
You know it's a crappy Super Bowl when the most interesting pa ...
- Your Super Bowl Responsibilities
TV Watch, Wayne Friedman - Monday, February 4, 2013
Despite all the usual trappings of Super Bowl fun -- party-attending, party-avoidanc ...
- Super Bowl Provides All Sorts Of Ad Drama
TVBlog, David Goetzl - Monday, February 4, 2013
The NFL and CBS clearly weren't thrilled with the Super Bowl's parti ...
- Kaley Cuoco In Toyota Super Bowl Ad
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 1, 2013
Kaley Cuoco, star of CBS's "The Big Bang Theory," gets to chann ...
- Hyundai Hits Facebook With Eye On Super Bowl 2014
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 1, 2013
The automaker has taken its Super Bowl XLVII commercial - in whi ...
- Why The Super Bowl Is Just Super Hype
Around the Net In Media, Phyllis Fine - Friday, February 1, 2013
Are Super Bowl ads just a way to "interrupt an otherwise perfect ...
- Samsung Mocks Super Bowl Rules
Marketing Daily, Aaron Baar - Thursday, January 31, 2013
In a preview to an ad scheduled to appear during the footba ...
- Tweets Drive Lincoln Super Bowl Creative
Marketing Daily, Karl Greenberg - Thursday, January 31, 2013
Jimmy Fallon also played a role when he hosted the initial pit ...
- GoPro's Strategy Does End Run Around Super Bowl
Marketing Daily, Carrie Cummings - Thursday, January 31, 2013
The camera marketer has settled on nine local markets to air i ...
- Q&A: Will Any Brands Show Up Naked At Super Bowl?
Marketing Daily, Sarah Mahoney - Thursday, January 31, 2013
Ever since Jeff Rosenblum, a co-founder of Questus, started showing marketers "T ...
- Lincoln To Run Social Sourced Ad In Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 31, 2013
Lincoln Motor Company has tapped three-time Super Bowl champion Emmitt Smith, hip-h ...
- Winning The Super Bowl -- And Beyond
MediaDailyNews, Scott Hess - Friday, February 1, 2013
The Super Bowl is that singular media event where ads actually sha ...
- Super Bowl Ads Gain 'Impact Value' Before Game
MediaDailyNews, Gavin O'Malley - Thursday, January 31, 2013
Some brands advertising during this year's Super Bowl have managed to increa ...
- Toyota Super Bowl Spot Drives YouTube Traffic
MediaDailyNews, David Goetzl - Thursday, January 31, 2013
As marketers continue to build anticipation for their Super Bowl spots, Toyo ...
- Super Bowl Ads Measured In Relevancy, Audi Parks In Top Spot
Online Media Daily, Laurie Sullivan - Thursday, January 31, 2013
Scoring the value of the Super Bowl XLVII these days comes do ...
- The Only Thing Super Is The Spot Price
Online Media Daily, George Simpson - Friday, February 1, 2013
In an effort to squeeze every ROI penny out of the near ...
- Out To Launch: Super Bowl Edition, Day 5
Out to Launch, Amy Corr - Friday, February 1, 2013
Today, we'll look at additional Super Bowl ads from Kia, Hyundai, a ...
- Kia Second Super Bowl Spot: Forte And "Hotbots"
Raw, Karl Greenberg - Friday, February 1, 2013
Kia is advertising in the Super Bowl to get the word o ...
- NOLA Bouncing Back
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 31, 2013
New Orleans has something else to boast about besides hosting the Sup ...
- All The Super Bowl Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 31, 2013
When it comes to being over-teased by Super Bowl advertisers, many ...
- Twitter Ups Its Super Bowl Game
Around the Net In Media, Phyllis Fine - Thursday, January 31, 2013
Twitter will be more visible than ever on Super Bowl day, wi ...
- Real Men Will be Wearing Aprons AND Jerseys on Super Bowl Sunday
Engage:Men, - Thursday, January 31, 2013
My gear is ready for Super Bowl Sunday. I've got my te ...
- MiO Fit Launch Lays Ground For Super Bowl Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 30, 2013
The full spot, from TAXI New York, is under wraps until t ...
- Sirius XM To Broadcast Super Bowl In 9 Languages
MediaDailyNews, Erik Sass - Wednesday, January 30, 2013
This year's Super Bowl XLVII will be a little more international ...