- Out To Launch: Super Bowl Edition, Day 4
Out to Launch, Amy Corr - Thursday, January 31, 2013
Allstate's Super Bowl ad shows Mayhem throughout history. Teamwork reigns supreme ...
- For Second Year, Super Bowl Has Social Media Command Center
The Social Graf, Erik Sass - Thursday, January 31, 2013
Apparently social media command centers are now A Thing. For the seco ...
- Super Bowl Ad Bets
Video Critique, Larry Dobrow - Thursday, January 31, 2013
I've got Super Bowl ad fever! It's basically acute diphtheria, minus t ...
- Century 21 Re-Ups For Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, January 29, 2013
Century 21 is joining the trend of showing off its Super Bo ...
- Barbasol, Axe Get Mighty Manly
Marketing Daily, Sarah Mahoney - Tuesday, January 29, 2013
In the biggest ad endeavor ever for Barbasol, launched in 1919, ...
- Taco Bell Pulls Veggie-Bashing Ad After Complaints
Marketing Daily, Karlene Lukovitz - Tuesday, January 29, 2013
In response to complaints, Taco Bell has stopped running a TV ...
- Super Bowl TV Viewers Increase Web Traffic By 20%
Online Media Daily, Laurie Sullivan - Tuesday, January 29, 2013
Super Bowl advertisers will see a 20% rise in Web traffic ...
- Out To Launch: Super Bowl Edition, Day 3
Out to Launch, Amy Corr - Wednesday, January 30, 2013
Toyota's Super Bowl ad grants wishes, while Kia's answers where babies co ...
- Pizza Hut Expands Bowl 'Hut' Campaign With Freebie
Marketing Daily, Karlene Lukovitz - Monday, January 28, 2013
These new promotions follow on the campaign's now-closed social/UGC competition, in whi ...
- How To Win The Long Game On Super Sunday
Marketing: Sports, Gordon Plutsky - Tuesday, January 29, 2013
Super Bowl Sunday is not only the day we crown the N ...
- Programmers Use Second Screen To Make An End Run Around Super Bowl
MoBlog, Steve Smith - Tuesday, January 29, 2013
Instead of rolling over and playing dead against the indomitable Super Bo ...
- Do Super Bowl Ad Previews On YouTube Spoil The Bang?
Online Spin, Max Kalehoff - Tuesday, January 29, 2013
The Super Bowl is one of the few television events where peop ...
- Out To Launch: Super Bowl Edition, Day 2
Out to Launch, Amy Corr - Tuesday, January 29, 2013
You're only as old as you feel. How much do you lo ...
- Hyundai Canada Touts Hybrid Sonata In SB
Raw, Karl Greenberg - Tuesday, January 29, 2013
For the second year in a row, Hyundai Auto Canada Corp ...
- LG Activates Around 'Big Game'
Raw, Aaron Baar - Tuesday, January 29, 2013
Though not an "official sponsor," LG Electronics will have presence at t ...
- Behind The Making Of VW's Super Bowl Spot
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 28, 2013
This isn't just any commercial. It's Volkswagen of America's one-minute Super Bo ...
- P&G's Tide Ready For Super Bowl Close-up
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 28, 2013
Procter & Gamble will run a 30-second ad for Tide during t ...
- Subaru Back With Puppy Bowl
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 28, 2013
Four years ago Subaru launched a marketing campaign with the tag, "D ...
- Flaming Lips Kiss Hyundai's Keystone Super Bowl Ad
Marketing Daily, Karl Greenberg - Friday, January 25, 2013
"Our decision to use the Flaming Lips goes back eight or t ...
- Kia Answers Big Question In Super Bowl
Marketing Daily, Karl Greenberg - Friday, January 25, 2013
Kia is going a bit outside the product corral to connect, humorousl ...
- Despite Lower Football Ratings, Bowl May Set Record
Marketing Daily, Sarah Mahoney - Friday, January 25, 2013
While football viewership has been declining, the National Retail Federation is predicti ...
- Marketers Roll Out Super Bowl Teasers
Marketing Daily, Carrie Cummings - Sunday, January 27, 2013
Mercedes-Benz and Volkswagen have released well-received teasers in anticipation of next Sunda ...
- Super Bowl Scores Nearly $4 Million Per Spot
MediaDailyNews, Wayne Friedman - Friday, January 25, 2013
This year's average Super Bowl commercial price is expected to climb ...
- Kia Super Bowl Ad Screened First In Cinemas
MediaDailyNews, Steve McClellan - Friday, January 25, 2013
For the second year in a row, Kia Motors America is showcasi ...
- Out To Launch: Super Bowl Edition, Day 1
Out to Launch, Amy Corr - Monday, January 28, 2013
Are you ready for some Super Bowl ads? Let's launch! ...
- Montana Back In Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 25, 2013
Skechers will have two commercials during Super Bowl XLVI, including one starri ...
- Hollywood Buys Into Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 25, 2013
But during the broadcast of Super Bowl XLVII on CBS, viewers wi ...
- For Super Bowl, VW Turns YouTube Anger To Happiness
Marketing Daily, Karl Greenberg - Thursday, January 24, 2013
The salubrious sentiment from that fourth-quarter ad last year will come ba ...
- GEICO, Universal In Line-up For 'Puppy Bowl' 2013
Marketing Daily, Carrie Cummings - Thursday, January 24, 2013
"Our challenge is always to come up with new opportunities for n ...
- Super Bowl: 39% Prefer Ads Over Game
Marketing Daily, Karlene Lukovitz - Friday, January 25, 2013
Thirty-nine percent of American adults say that the ads are their favori ...