- Super Bowl XLVII: Hyundai's Excellent Adventure
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2013
Hyundai has a seven-seat crossover in the 2013 Santa Fe, but ...
- Ace Metrix: Big Drivers Of Super Bowl Ad Success
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2013
"Humor that appeals to the masses is really the hallmark of ...
- Skechers Doubles Super Bowl Spots
MediaDailyNews, David Goetzl - Wednesday, January 23, 2013
Skechers will double its Super Bowl presence this year after 2012's sing ...
- Coke Previews 2013 Super Bowl Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 22, 2013
The creative premise of the campaign, from Weiden + Kennedy, is th ...
- To Release Or Not To Release Before Game Day
Marketing Daily, Carrie Cummings - Tuesday, January 22, 2013
"The Super Bowl has become like those old carnival barkers competing f ...
- First-Timers Dip Toes In Super Bowl Arena
Marketing Daily, Carrie Cummings - Monday, January 21, 2013
Gildan, a wholesale company that produces t-shirts and other clothing basics. ...
- Rookie Advertisers Make Noise On Super Bowl Sunday
Marketing: Sports, Barry Janoff - Tuesday, January 22, 2013
This year's list of first-time Super Bowl advertisers includes Unilever's Axe, Gild ...
- Expanding (And Measuring) The Life Cycle Of A Super Bowl Campaign
Video Insider, - Tuesday, January 22, 2013
Done right, TV Super Bowl ads are a great way to rea ...
- Mercedes-Benz: The Devil And The Big Easy
Marketing Daily, Karl Greenberg - Sunday, January 20, 2013
In the teaser, the car blows into New Orleans, blasting open t ...
- Getting The Most From A Super Bowl Spend
Marketing Daily, Carrie Cummings - Sunday, January 20, 2013
Tim Calkins, clinical professor of marketing at The Kellogg School of Manageme ...
- Dish Could Score With Super Bowl Ad Rejection
TVBlog, David Goetzl - Friday, January 18, 2013
CBS has announced the Super Bowl is sold out. Still, CEO Lesl ...
- Bogusky To Bash Big Soda On Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 16, 2013
Alex Bogusky, formerly of Crispin Porter & Bogusky, is pissing off b ...
- Super Bowl Ad Price Tops $4 Million
Around the Net In Brand Marketing, Nina Lentini - Tuesday, January 15, 2013
Super Bowl ads are getting more costly more quickly than ever ...
- Axe's Super Bowl XLVII Mission
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 14, 2013
Unilever's men's grooming division is preparing a mission that goes beyond i ...
- Super Bowl Ad Time Officially Sold Out
Marketing Daily, Karlene Lukovitz - Thursday, January 10, 2013
CBS reported that all available commercial time for Super Bowl XLVII h ...
- 'Psy' Does Super Bowl Ad For Wonderful Pistachios
Marketing Daily, Karlene Lukovitz - Wednesday, January 9, 2013
Wonderful Pistachios originally planned to run two different, 15-second ads, but chang ...
- Doritos Reveals 'Crash The Super Bowl' Finalists
Marketing Daily, Karlene Lukovitz - Wednesday, January 9, 2013
Two of the user-generated videos will air as ads during the Sup ...
- CBS Sells Out Super Bowl: $4M Per Spot
MediaDailyNews, David Goetzl - Tuesday, January 8, 2013
CBS has sold out the Super Bowl with some 30-second spots goi ...
- CBS Strengthens Super Bowl's Online Coverage
Online Media Daily, Gavin O'Malley - Tuesday, January 8, 2013
CBS Sports said it plans to bolster the game's online coverage wi ...
- Pizza Hut's Super Bowl Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 7, 2013
Pizza Hut today launches a social media contest whose winners will st ...
- CBS Almost Sold Out Of Super Bowl Ad Inventory
Around the Net In Media, Phyllis Fine - Thursday, January 3, 2013
CBS is just two ad slots away from being sold out ...
- Pepsi To Crowdsource Beyonce's Super Bowl Intro
Mobile Marketing Daily, Steve Smith - Wednesday, January 2, 2013
Pepsi is courting user-generated content to craft an intro video for Beyonce ...
- Hollywood Punches Ticket For Super Bowl Movie Previews
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 21, 2012
On Super Bowl Sunday, TV viewers will see quarterbacks, running backs a ...
- GoDaddy Teases Super Bowl Spot
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 21, 2012
Danica Patrick will be back, it is being filmed in Los Angel ...
- GoDaddy Back On Bowl
Marketing Daily, Aaron Baar - Wednesday, December 19, 2012
GoDaddy will reappear on the Super Bowl in 2013 supporting the . ...
- Axe To Take A Chop At Super Bowl
Marketing Daily, Karl Greenberg - Monday, December 17, 2012
Mens grooming brand Axe will air a 30-second television commercial during Sup ...
- Marketers Already Playing Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 12, 2012
Thanks to social media, several sponsors are touting their involvement in t ...
- 'USA Today' Refines Super Bowl Ad Meter
Around the Net In Media, Phyllis Fine - Wednesday, December 12, 2012
USA Today is refining its longstanding Super Bowl Ad Meter, spelling t ...
- Ads For Super Bowl's Live Stream Almost Sold Out
Around the Net In Media, Phyllis Fine - Monday, December 10, 2012
Ad inventory for the second annual live-streaming of the Super Bowl ...
- SodaStream To Advertise On Super Bowl
Marketing Daily, Karlene Lukovitz - Tuesday, December 4, 2012
Home soda-maker SodaStream will run a commercial during the fourth quarter ...