- Broadcasters Press Claims Against Streaming Service Locast
Digital News Daily, Wendy Davis - Monday, April 26, 2021
TV broadcasters told a federal judge Friday that Locast isn't entitled ...
- ViacomCBS Adds Comscore For Linear National Currency
Digital News Daily, Karlene Lukovitz - Tuesday, April 27, 2021
That option is now available in addition to the Nielsen national ...
- How Apple's $430B 5-Year U.S. Investment Affects Search, Recommendations, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 26, 2021
Apple's revised plans to invest 20% more in the U.S. to bui ...
- Google, Univision Partnership Example Of Accelerated, Sustainable Growth For Everything Digital
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 27, 2021
The 8-year partnership, which includes Google Cloud, YouTube and Search, is o ...
- Oscars So Dull: Millions Say No To Movie Biz Boredom
TVBlog, Adam Buckman - Tuesday, April 27, 2021
A movie industry that is universally known for its showmanship applied no ...
- Rakuten Advertising Looks Past Apple Privacy Changes To Thriving Business
Performance Marketing Insider, Laurie Sullivan - Monday, April 26, 2021
Will more ad dollars be pushed into affiliate marketing as Google, Appl ...
- Netflix Takes 7 Oscar Wins, Most Nominations, Leading All Studios
Television News Daily, Wayne Friedman - Monday, April 26, 2021
Netflix won the most awards, but missed Best Picture. Walt Disney w ...
- ABC Sees Slight Rise In Oscars Advertising, Viewing Down 58%
Television News Daily, Wayne Friedman - Tuesday, April 27, 2021
While ABC's "93rd Academy Awards" witnessed a slight lift overall in nation ...
- Acorn's Hard-Boiled 'Backstrom': How Swede It Is
TVBlog, Adam Buckman - Monday, April 26, 2021
Sweden is the native country for police Det. Evert Backstrom, created ...
- Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear's
Advanced TV Insider, Karlene Lukovitz - Friday, April 23, 2021
Media buyers surveyed by IAB at the end of Q1 now s ...
- Disabled Regularly Access Visual/Non-Visual Media, Utilize Assistive Tools To Compensate
Research Intelligencer, Joe Mandese - Friday, April 23, 2021
Persons with visual, hearing, speech and/or cognitive disabilities are active consumers ...
- When It Comes To News Media, Millennials Are Not As Digital As You May Think
Research Intelligencer, Joe Mandese - Friday, April 23, 2021
Millennials are often characterized as digital-first media consumers by Madison Avenue, b ...
- HUMAN, Google, Roku Squash CTV Botnet After It Impersonates Billions Of Ad Requests
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 22, 2021
Chief scientist at cybersecurity firm HUMAN Michael McNally publicly called on t ...
- Golden Globes Ratings Drop Could Be In Store For Oscars Too
TVBlog, Adam Buckman - Friday, April 23, 2021
If the Golden Globes are a harbinger of how the Oscars wi ...
- Verizon Media Posts Another Strong Quarter, Fios Video Records Subscriber Losses
MediaDailyNews, Wayne Friedman - Wednesday, April 21, 2021
Verizon Media, a division that includes Yahoo, AOL and 'Tech Crunch,' post ...
- Disney Inks Deal For Sony Pictures Movies For Disney+, Hulu, TV Networks
Television News Daily, Wayne Friedman - Thursday, April 22, 2021
On the heels of a huge Netflix movie distribution deal, Sony Pictur ...
- TV Columnist's Lament: Why I Miss Donald Trump
TVBlog, Adam Buckman - Thursday, April 22, 2021
As a subject for TV columns, there has never been anyone li ...
- NBCU Hires Nielsen's Abcarian, Preempts Her Expected Move To Roku
Digital News Daily, Karlene Lukovitz - Wednesday, April 21, 2021
Amid a push to get buyers to shift large budget chunks ...
- Extreme Reach Gains Scale With Adstream Acquisition
Digital News Daily, Karlene Lukovitz - Wednesday, April 21, 2021
The combined company will have greater scale to help marketers manage creati ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent t ...
- An Advertiser Playbook For The Rise Of Streaming
Television News Daily, Eric John - Wednesday, April 21, 2021
The industry needs to catch up with viewers, opening the video marketpla ...
- Ed Helms Pieces Together A Small-Town Comedy
TVBlog, Adam Buckman - Wednesday, April 21, 2021
The new comedy "Rutherford Falls," premiering on Peacock on Thursday, is ...
- FCC Should Avoid California-Style Net Neutrality Rules, House Republicans Say
Digital News Daily, Wendy Davis - Monday, April 19, 2021
"We urge you not to impose stringent net neutrality regulations that m ...
- New Consortium To Offer Programmatic Interactive CTV Ads
Digital News Daily, Karlene Lukovitz - Monday, April 19, 2021
Innovid, The Trade Desk and Magnite have formed an integrated marketplace ...
- Spark Foundry Wins Humana Media AOR
MAD, Steve McClellan - Monday, April 19, 2021
The Publicis media agency will handle most media chores with the excepti ...
- U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019
MediaDailyNews, Joe Mandese - Tuesday, April 20, 2021
The U.S. ad market expanded nearly 25% in March vs. the sa ...
- Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV
Television News Daily, Wayne Friedman - Monday, April 19, 2021
Major TV networks are pushing brand TV advertisers to shift 20% ...
- New Tow-Truck Series 'Hustle & Tow' Hooks You In
TVBlog, Adam Buckman - Tuesday, April 20, 2021
Watch towing firms in action as they tow various vehicles both lar ...
- Video Streaming Churn Up 85%, Gen Z Prefers Games Over TV And Movies
Video Insider, Karlene Lukovitz - Monday, April 19, 2021
The good news: Just 3% of those cancelling video services are n ...
- Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph Thrive
Data & Programmatic Insider, Laurie Sullivan - Sunday, April 18, 2021
What if marketers had access to an identity graph that updates ...