- NBCU Scales Up Peacock's Reach With New Spotlight Ad Format, Expands DAI, Contextual Offerings
Digital News Daily, Karlene Lukovitz - Friday, May 7, 2021
The ad unit allows for linear-like scale in streaming's data-driven environment ...
- Roku's Ad Business Up Sharply, 2.4M Active Accounts Added To Total 53.6M
Television News Daily, Wayne Friedman - Friday, May 7, 2021
"Ad spending by major agency holding companies with Roku more than double ...
- Krazy 'Kats: Discovery+ Hopes To Reignite Meerkat-Mania
TVBlog, Adam Buckman - Friday, May 7, 2021
Meerkat-Mania was a craze that flared briefly within the years 2005-08 wh ...
- Net Neutrality 'Vital' To Protect The Public, California Tells Appeals Court
Digital News Daily, Wendy Davis - Wednesday, May 5, 2021
California is urging a federal appeals court to leave in place ...
- ViacomCBS Adds 6M Streaming Subs In Q1, Streaming Ad Revenue Up 62% YoY
Digital News Daily, Karlene Lukovitz - Thursday, May 6, 2021
In addition to paid subs, number of monthly active users for fre ...
- Tubi's Revenue Projections Up, But Fox's TV-Cable Ad Revenues Sink 23%
Television News Daily, Wayne Friedman - Wednesday, May 5, 2021
Tubi is focused on "total viewing time because that translates directly in ...
- Walt 'Clyde' Frazier: The Best Broadcaster In America
TVBlog, Adam Buckman - Thursday, May 6, 2021
Clyde may not realize this, but he is one of the tr ...
- GroupM's Schiekofer: Streaming Innovations Include Co-Producing Client Content With Platforms
Digital News Daily, Karlene Lukovitz - Tuesday, May 4, 2021
"Everything we've dreamed of" in terms of innovative marketing formats "is n ...
- Kellogg Is Upping Investment In Retail Media Networks
Digital News Daily, Karlene Lukovitz - Tuesday, May 4, 2021
While Kellogg has recently increased investment in streaming and CTV, retailers' transaction ...
- Consumers Plan To Spend As Much Or More Time Watching Live, SVOD And AVOD In Next 6 Months
Digital News Daily, Karlene Lukovitz - Tuesday, May 4, 2021
Fully 86% of consumers plan to watch live TV at the sa ...
- Kantar Taps Ebiquity's Meyer, Nielsen's Lauinger As 'Domain Leaders'
MediaDailyNews, Joe Mandese - Wednesday, May 5, 2021
Jed Myer will oversee media products, while Susan Lauinger will oversee advertis ...
- YouTube Brandcast Delivered: What It Means For Advertising, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
YouTube on Tuesday hosted its 2021 Brandcast Delivered for advertisers -- ...
- CTV Ad Impressions Up: Roku, Amazon Score Q1 Strong Gains
Television News Daily, Wayne Friedman - Tuesday, May 4, 2021
Roku rose 71% in CTV advertising impressions to 48 billion, while Amaz ...
- Top Talent Produces Top-Drawer Comedy For Peacock
TVBlog, Adam Buckman - Wednesday, May 5, 2021
The producers of "Girls5eva" succeeded in corralling an incredible foursome to pl ...
- Crackle Plus To Bow Chicken Soup For The Soul AVOD Network
Digital News Daily, Karlene Lukovitz - Monday, May 3, 2021
The new platform will include both VOD and a FAST channel. Crack ...
- IAB: Average CTV Advertiser Spending Surged 22% In 2020
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Connected TV was the fastest-growing segment of the digital video advertising marketpla ...
- Google Becomes WNBA Changemaker For Women's National Basketball Association
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 3, 2021
Joining AT&T, Deloitte, and Nike as a WNBA Changemaker, Google will ser ...
- NFL Draft Gets Sacked, Viewers Fall 18%
Television News Daily, Wayne Friedman - Monday, May 3, 2021
The NFL draft opening round drew 12.5 million viewers in the Niels ...
- Fox's Tubi Jumps Into Original Content For Its Streaming Service
Television News Daily, Wayne Friedman - Monday, May 3, 2021
Tubi plans more than 140 hours of original, new TV programming, ...
- 'Drowning' In Sorrow: Another Day, Another Tragic TV Drama
TVBlog, Adam Buckman - Tuesday, May 4, 2021
When I come across a TV drama titled "The Drowning," I automatical ...
- GM Pickup Stars In Korean TV Series
Around the Net In Marketing Automotive, Tanya Gazdik - Monday, May 3, 2021
It’s not a pickup from Hyundai or Kia (the obvious choices) starri ...
- 'Trump' Post-Presidency Brand Value Plummets In Every Category
Marketing Politics Weekly, Joe Mandese - Monday, May 3, 2021
The "Donald Trump" brand's value has fallen since the former president w ...
- Big Five Networks Down 12% In Prime-Time Season Viewers
Television News Daily, Wayne Friedman - Friday, April 30, 2021
The major five U.S. English-speaking networks are poised for another dismal yea ...
- Streaming's 'Staggering' Disruption Since 2019 Drove Netflix U.S. Share Down Nearly 20 Points
Advanced TV Insider, Karlene Lukovitz - Friday, April 30, 2021
With the last two major SVOD launches in the game as ...
- Roku/YouTube TV Contract Expires, But Roku Continues Access For Existing Subscribers
Digital News Daily, Karlene Lukovitz - Friday, April 30, 2021
Roku has removed YouTube TV from its channel store, but says ...
- Biden Ratings Lowest In Modern Presidential History
MediaDailyNews, Joe Mandese - Thursday, April 29, 2021
President Joe Biden's televised address to the joint session of Congress Wednesd ...
- Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding Too
Research Intelligencer, Joe Mandese - Friday, April 30, 2021
A Standard Media Index analysis of national TV ad spending by ty ...
- Pointed Fingers And Other Publicity Picture Cliches
TVBlog, Adam Buckman - Friday, April 30, 2021
In the troves of publicity photos that networks and streaming services provid ...
- Apple Drives Billions In Revenue Through Content
Performance Marketing Insider, Laurie Sullivan - Thursday, April 29, 2021
During its Q1 earnings call, Apple on Wednesday reported its services gro ...
- Puppet Regimes: Fox Parody Pounds Trump, Biden
TVBlog, Adam Buckman - Thursday, April 29, 2021
President Biden is a meandering narcoleptic and Donald Trump is a connivi ...