- Farmland Launches Bacon Club, Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 16, 2014
The site also features several videos created as part of a ne ...
- Cadillac Examines World History Of Wealth
Marketing Daily, Karl Greenberg - Friday, May 16, 2014
Notes a GM spokesperson: "It's a creative way to express the fa ...
- AT&T Announces $48.5 Billion Deal To Buy DirecTV
MediaDailyNews, Wayne Friedman - Sunday, May 18, 2014
AT&T has reached an agreement to buy the biggest satellite TV provide ...
- CBS News Plans 24-Hour Digital Network
MediaDailyNews, Wayne Friedman - Friday, May 16, 2014
Looking to extend CBS News assets more into the digital media ag ...
- Heavy TV Viewers More Likely To Buy Cars, Clothes
MediaDailyNews, Wayne Friedman - Friday, May 16, 2014
Heavy TV viewers -- those watching almost 12 hours a day ...
- AMC To Add 3 Unscripted Series
MediaDailyNews, Fern Siegel - Friday, May 16, 2014
AMC, which achieved acclaim for its original series -- "Mad Men," "Breaki ...
- NEW! La-Z-Boy, Brooke Shields, Showcase 'Urban Attitudes'
Out to Launch, Amy Corr - Sunday, May 18, 2014
La-Z-Boy has launched a new collection of furniture, Urban Attitudes, which ...
- Levien Suggests How Native Should Raise Creative
SearchBlog, Laurie Sullivan - Monday, May 19, 2014
When it comes to publishers, some may think of The New Yo ...
- When TV Middlemen Begin Demanding Programming Changes From Networks
TV Watch, Wayne Friedman - Monday, May 19, 2014
Stations and distributors want more say in program decision-making, and are bei ...
- Some Season Finale Cliffhangers Revitalize Their Shows; Others Just Annoy Viewers
TVBlog, Ed Martin - Monday, May 19, 2014
When it comes to television dramas, nothing ignites an aging franchise bett ...
- Gannett Buys Six Texas TV Stations for $215M
Around the Net In Media, Phyllis Fine - Thursday, May 15, 2014
Gannett bought six Texas-based TV stations from London Broadcasting Company for $2 ...
- Web Giants Score Wi-Fi Win On Capital Hill
Around the Net In Media, Gavin O'Malley - Friday, May 16, 2014
While FCC Chairman Tom Wheeler was laying out his Net neutrality proposa ...
- Where There's Smoke, There's Fire (TV)?
Audience Buying Insider, Mitch Oscar - Friday, May 16, 2014
Months of whisperings and public murmurings have finally led to the unveili ...
- IPG's Mediabrands: 'We'll Keep Score With comScore'
MAD, Larissa Faw - Friday, May 16, 2014
Score one for comScore in its battle for dominance of Madison Avenue ...
- Frozen Food Brands Launching $90M, 3-Year Campaign
Marketing Daily, Karlene Lukovitz - Thursday, May 15, 2014
The campaign is a response to the category's declining sales in rece ...
- CW Aims For Inclusiveness, Adds 2 New Shows, Grows Digital Platforms
MediaDailyNews, Wayne Friedman - Thursday, May 15, 2014
Building on the somewhat quiet improvement in ratings, CW will add t ...
- Univision Unveils New Cable, Digital Shows at Upfront
MediaDailyNews, Erik Sass - Thursday, May 15, 2014
With more marketers focusing on U.S. Hispanics, Univision's upfront presentation this we ...
- Connected TV Households Climb To 42 Million
MediaDailyNews, Mark Walsh - Thursday, May 15, 2014
The number of U.S. households with a TV connected to the Intern ...
- Online Video Rises On Connected TV
Online Video Daily, Wayne Friedman - Thursday, May 15, 2014
Connected TVs have seen rapidly growing digital video usage. In the fir ...
- NEW! Bowlmor AMF Aims To Make Bowling Sexy
Out to Launch, Amy Corr - Friday, May 16, 2014
Bowlmor AMF launched a TV campaign that makes bowling look fun, se ...
- Programmatic To Account For 20% Of TV Ad Spend By 2018
RTBlog, Tyler Loechner - Friday, May 16, 2014
What real-time bidding (RTB) was to online display advertising in 2013, programmat ...
- Broadcast TV Media Buyers Missing Search Data Opportunity To Connect With Fans
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 15, 2014
Broadcast television continues to miss a massive opportunity when it comes ...
- Walking The Thinnest Tightrope, Balancing OTT A La Carte Vs. Cannibalization
TV Watch, Wayne Friedman - Friday, May 16, 2014
Digital over-the-top distributors of TV channels and content may be able ...
- CBS' 2014-15 Schedule: More 'CSI,' 'NCIS' And Serial Killers; The CW Looks To Have A Smash In 'The Flash'
TVBlog, Ed Martin - Friday, May 16, 2014
At first look it may appear that the fall schedule CBS announc ...
- Turner, Comcast, Make VOD Deal
Around the Net In Media, Phyllis Fine - Thursday, May 15, 2014
Turner, Time Warner's cable network division, agreed to offer “complete current a ...
- Zillow To Boost Ad Spending This Year By 60% To $65 Million
MAD, Larissa Faw - Wednesday, May 14, 2014
New TV and radio spots From Deutsch LA will feature original mus ...
- Oreo In Global 'Transformers' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, May 14, 2014
The TV ad, "Little Help," will launch May 15 in more th ...
- Mom's Thoughts Featured In LG Appliance Campaign
Marketing Daily, Karl Greenberg - Wednesday, May 14, 2014
The humorous campaign, "Mom's Inner Voice," rolling out over the next s ...
- CBS Changes TV Model With Prime-Time NFL, 8 New Shows
MediaDailyNews, Wayne Friedman - Wednesday, May 14, 2014
Removed from its big overall 18-49 win a year ago, CBS ...
- TNT Focuses On New Drama, Brand Push
MediaDailyNews, Wayne Friedman - Wednesday, May 14, 2014
TNT's new prime-time programming -- heavy on drama -- will get so ...