- AT&T's OTT Plans Become Clearer: A One-Stop Shop For Entertainment
Video Insider, Alex Weprin - Tuesday, June 19, 2018
AT&T Watch TV is part of a broader effort by AT&T ...
- Schlage Takes Innovative Programmatic Media-Buying Approach To TV
Data & Programmatic Insider, Laurie Sullivan - Sunday, June 17, 2018
When The Basement became Schlage's agency of record in 2017, it transition ...
- BrightLine Adds Voice Activation To Enhanced OTT Ad Platform
Digital News Daily, Alex Weprin - Monday, June 18, 2018
Advanced TV advertising company BrightLine is adding voice activation to its InCa ...
- Apple Inks Deal With Oprah Winfrey In Original Content Push
Digital News Daily, Alex Weprin - Friday, June 15, 2018
The deal with Apple may include a talk show or focus ...
- Zenith: Mobile Advertising To Overtake TV By 2021
MAD, Larissa Faw - Sunday, June 17, 2018
In two years, money spent on mobile advertising will be more th ...
- Google: Westworld And Ikea Campaigns Capitalize On Data, 150B Monthly Searches
Performance Marketing Insider, Laurie Sullivan - Monday, June 18, 2018
The Swedish retailer Ikea analyzed peoples' search questions around relationships and fami ...
- 'Over 50s' Pay For TV
Research Brief, Jack Loechner - Monday, June 18, 2018
Seventy-one percent of 18- to-34-year-olds subscribe to a traditional pay TV servic ...
- Streaming TV Growing Faster Than Anticipated, Analysts Eye 25% Of Marketplace In Next Five Years
Research Intelligencer, Joe Mandese - Monday, June 18, 2018
Streaming TV penetration is rising faster than previously thought, and a maj ...
- Fox Nears Completion On Upfront Deals, NFL Pushing Higher Levels
Television News Daily, Wayne Friedman - Friday, June 15, 2018
With strong demand for its new NFL "Thursday Night Football" package, programmi ...
- CBS Finishes Upfront Deals, Pulls In Low Double-Digit Pricing, Overall Volume Gains
Television News Daily, Wayne Friedman - Friday, June 15, 2018
CBS did well in the upfront, without NFL's "Thursday Night Football," a ...
- Which 4 Media Companies Will Reign Supreme?
TV Watch, Wayne Friedman - Monday, June 18, 2018
Legacy media companies continue to seek the right formula to keep pa ...
- Paramount's 'Yellowstone': Cowboys, Indians And Kevin Costner
TVBlog, Adam Buckman - Monday, June 18, 2018
"Yellowstone" is a modern-day western in which Costner plays the patriarch ...
- What Will Comcast's Fox Offer Mean For Hulu?
Digital News Daily, Alex Weprin - Thursday, June 14, 2018
With Comcast and Disney now both bidding for control of much ...
- Need A News Fix? Turn To OTT
Digital News Daily, Alex Weprin - Thursday, June 14, 2018
This week two OTT services launched, each aiming for a different sli ...
- Dentsu Aegis Upgrades 2018 Global Ad Spend Forecast
MAD, Steve McClellan - Thursday, June 14, 2018
The firm now believes global growth will reach 3.9% -- up fr ...
- Comcast Stops Throttling Users, But Continues To Cap Data
PolicyBlog, Wendy Davis - Thursday, June 14, 2018
"Congestion on individual channels is no longer an issue that needs ...
- 'The Hill' Launches TV Network
Publishers Daily, Sara Guaglione - Thursday, June 14, 2018
Hill.TV went live with the debut of "Rising," a morning show cohost ...
- Media Stocks Continue To Outperform After AT&T-Time Warner Ruling
Television News Daily, Wayne Friedman - Thursday, June 14, 2018
The Dow Jones U.S. Broadcasting & Cable Index and Dow Jones Med ...
- Simulmedia Starts Transparent TV
Television News Daily, Wayne Friedman - Thursday, June 14, 2018
The program will run advanced TV campaigns against audiences, offering total transparen ...
- As TV Landscape Shifts, Upfront Reflects Changing Clout
TV Watch, Wayne Friedman - Friday, June 15, 2018
Though media companies got bigger, TV networks' ad power has leveled of ...
- Media Merger Mania: Tens Of Billions Just To Buy TV Shows
TVBlog, Adam Buckman - Friday, June 15, 2018
Media consolidation -- namely, the combining of already large companies to crea ...
- Broadband Providers Lobby To Weaken California Net Neutrality Proposal
Digital News Daily, Wendy Davis - Wednesday, June 13, 2018
Internet service providers are stepping up their fight against a California n ...
- Brexit Blues Be Gone -- 2019 UK Ad Growth To Beat Global Average
London Blog, Sean Hargrave - Thursday, June 14, 2018
So says Dentsu Aegis. 2019 will see ad spend increase in t ...
- MoviePass Hits 3 Million Subscribers
Television News Daily, Wayne Friedman - Wednesday, June 13, 2018
MoviePass -- a Netflix-like service for theatrical movie consumers -- has se ...
- World Cup TV Ad Sales Hit Goals At NBCU
Television News Daily, Wayne Friedman - Wednesday, June 13, 2018
NBCUniversal Hispanic Group made its revenue goal $225 million, says the compan ...
- Comcast Makes 19% Higher Counter-Bid For Fox
Television News Daily, Wayne Friedman - Wednesday, June 13, 2018
One day after AT&T got court approval for its big Time Warn ...
- Study: Want To Enhance TV Viewing Time? Consider Cannabis
TV Watch, Wayne Friedman - Thursday, June 14, 2018
Parents report they are more engaged with family and TV content wh ...
- 'Deep State' Spy Thriller Looks Like The Rest, But Holds Its Own
TVBlog, Adam Buckman - Thursday, June 14, 2018
Considering the world we live in, it is understandable that clandestine warfa ...
- Facebook, Google, Amazon New Competitors For NBCUniversal, Ad Sales Chief Says
Digital News Daily, Alex Weprin - Tuesday, June 12, 2018
NBCU has new targets as it grows its ad business and h ...
- Product Placement Poised To Top $10 Billion: Report Cites Fewer, More Valuable Deals Including Upfronts, Netflix
MediaDailyNews, Joe Mandese - Wednesday, June 13, 2018
The U.S. product placement marketplace is poised to top $10 billion th ...