- Brexit Blues Be Gone -- 2019 UK Ad Growth To Beat Global Average
London Blog, Sean Hargrave - Thursday, June 14, 2018
So says Dentsu Aegis. 2019 will see ad spend increase in t ...
- MoviePass Hits 3 Million Subscribers
Television News Daily, Wayne Friedman - Wednesday, June 13, 2018
MoviePass -- a Netflix-like service for theatrical movie consumers -- has se ...
- World Cup TV Ad Sales Hit Goals At NBCU
Television News Daily, Wayne Friedman - Wednesday, June 13, 2018
NBCUniversal Hispanic Group made its revenue goal $225 million, says the compan ...
- Comcast Makes 19% Higher Counter-Bid For Fox
Television News Daily, Wayne Friedman - Wednesday, June 13, 2018
One day after AT&T got court approval for its big Time Warn ...
- Study: Want To Enhance TV Viewing Time? Consider Cannabis
TV Watch, Wayne Friedman - Thursday, June 14, 2018
Parents report they are more engaged with family and TV content wh ...
- 'Deep State' Spy Thriller Looks Like The Rest, But Holds Its Own
TVBlog, Adam Buckman - Thursday, June 14, 2018
Considering the world we live in, it is understandable that clandestine warfa ...
- Facebook, Google, Amazon New Competitors For NBCUniversal, Ad Sales Chief Says
Digital News Daily, Alex Weprin - Tuesday, June 12, 2018
NBCU has new targets as it grows its ad business and h ...
- Product Placement Poised To Top $10 Billion: Report Cites Fewer, More Valuable Deals Including Upfronts, Netflix
MediaDailyNews, Joe Mandese - Wednesday, June 13, 2018
The U.S. product placement marketplace is poised to top $10 billion th ...
- Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second
MediaDailyNews, Joe Mandese - Wednesday, June 13, 2018
Six-second ads on broadcast and network TV capture more attention per seco ...
- NYT's 'Modern Love' Column To Become Amazon Series
Publishing Insider, Melynda Fuller - Wednesday, June 13, 2018
"Modern Love" has long been one of the newspaper's most popular colum ...
- May's TV Ratings Narrow Losses, Young Viewers Decline
Television News Daily, Wayne Friedman - Tuesday, June 12, 2018
There have been similar declines in young viewers going back four year ...
- The Fragmentation Opportunity: Finding Hidden Inventory
Television News Daily, Dovid Katz - Tuesday, June 12, 2018
As the video ecosystem broadens, buyers need to keep pace with i ...
- CBS Starts Live Events Business Division
Television News Daily, Wayne Friedman - Tuesday, June 12, 2018
The new experimental-interactive unit, CBS Experiences, will create sponsored events at venu ...
- Watching Movies On TV
Television News Daily, Gary Holmes - Tuesday, June 12, 2018
The enormous popularity of superhero, "Star Wars," and other franchise movies h ...
- AT&T-Time Warner Deal Earns Court Approval
Television News Daily, Wayne Friedman - Tuesday, June 12, 2018
The approval of the deal -- with no restrictions from U.S. Distri ...
- Big Surprise Of De Niro F-Bomb: That CBS Bothered To Censor It
TVBlog, Adam Buckman - Wednesday, June 13, 2018
Apparently, the f-word is still capable of giving people a shock ...
- Six-Second Video Ads Positioned For Success
Digital News Daily, Alex Weprin - Monday, June 11, 2018
Six-second ads "capture attention for a higher proportion of the ad seconds ...
- Chevrolet, Toyota, Kia Tops In May Auto Ad Spending
Marketing Daily, Tanya Gazdik - Monday, June 11, 2018
Chevrolet's "Find New Roads" aired 4,094 times at a cost of $11,364,48 ...
- Fewer TV Ads Translates Into Smaller Viewer Growth
Television News Daily, Wayne Friedman - Monday, June 11, 2018
When programmers reduced ad loads, such as cutting the number of a ...
- Will Higher TV Ads, Retrans Fees Meet Bottom-Line Expectations?
TV Watch, Wayne Friedman - Tuesday, June 12, 2018
Although TV stations have long adjusted to the ups and downs ...
- It's Mourning In America: Twitter-Grieving Anthony Bourdain
TVBlog, Adam Buckman - Tuesday, June 12, 2018
In addition to all of the ways Twitter has enlivened society, ...
- Samba TV Plans Cryptocurrency To Encourage Users To Share Data
Digital News Daily, Alex Weprin - Monday, June 11, 2018
Samba TV's plan, still in development, is to update its suite ...
- World Cup TV Ad Sales Could Hit $600 Million
Television News Daily, Wayne Friedman - Friday, June 8, 2018
Worldwide, the FIFA World Cup is expected to pull in $2.4 billi ...
- TV Marketers Grapple With Targeting Tools, Growing Costs
Television News Daily, Wayne Friedman - Friday, June 8, 2018
Existing media agency tools are still a good place to start, a ...
- The CW Strikes First: Strong Upfront Deals, Double-Digit Price Hikes
Television News Daily, Wayne Friedman - Friday, June 8, 2018
Media executives say the mini-broadcast network pulled in about 15% more advertisi ...
- Making Sense Of Presidential Ratings, TV News Data
TV Watch, Wayne Friedman - Monday, June 11, 2018
It's hard to compare decades of presidential news content and media ...
- Oprah Gets Full-Fledged Museum Treatment In New Exhibition
TVBlog, Adam Buckman - Monday, June 11, 2018
Winfrey is the subject of a year-long exhibition at the National Muse ...
- Navigating OTT: Marketers Aim For Balance
Digital News Daily, Alex Weprin - Thursday, June 7, 2018
The proliferation of streaming over-the-top video presents new opportunities for brands a ...
- After 20 Years, Greyhound Returns To TV
MAD, Larissa Faw - Thursday, June 7, 2018
BSSP created the TV spots and the company will also release ...
- Slower TV Upfront Activity, Networks Worry About Reach
Television News Daily, Wayne Friedman - Thursday, June 7, 2018
MoffettNathanson Research says broadcast's reach has declined to 82% of viewers ...