- NEW! Toyota's Crash Test Dummies Look For Alternate Means Of Excitement
Out to Launch, Amy Corr - Friday, May 19, 2017
Toyota vehicles are equipped with so many standard safety features that t ...
- Dish Adds Alexa Voice Search Across Live, DVR Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 22, 2017
Amazon has been granted a video-based search engine patent as Dish ad ...
- Should ESPN Drop 'Monday Night Football'?
Television News Daily, Wayne Friedman - Friday, May 19, 2017
The Walt Disney Company spends an estimated $1.9 billion a year f ...
- Upfront Spending Up Slightly, Scatter Down
Television News Daily, Wayne Friedman - Friday, May 19, 2017
Upfront spending placed from October 2016 through March 2017 is up 3. ...
- Yes, Virginia, The Upfront Presentations Are Still Important
Television News Daily, Steve Sternberg - Friday, May 19, 2017
The broadcast networks unveiled their fall television schedules to the industry ov ...
- Why Trad TV Upfronts Fall Behind Modern Consumer
Television News Daily, Tracey Scheppach, David Wilson - Friday, May 19, 2017
Viewer attention has never been more divided. So to grab their attentio ...
- In Trump World, Only Your TV Performance Counts
TV Watch, Wayne Friedman - Monday, May 22, 2017
Why did Donald Trump fire FBI director James Comey? Was it th ...
- A Couple Of Mini-Trends From The Networks' New Fall Lineups
TVBlog, Adam Buckman - Monday, May 22, 2017
Many people are talking about the remake (sorry, "reboot") fever that ...
- Battle Of The Network Scars: The Return of 'Botched'
Mad Blog, - Saturday, May 20, 2017
"So tell me, what's been going on in your buttock area?" Y ...
- U.S. Ad Market Sinks 1% In April
MediaDailyNews, Wayne Friedman - Thursday, May 18, 2017
Big gainers for digital media include social media, 12% higher and advertisi ...
- The Next Step For Local TV Advertising Is Automation (Programmatic)
RTBlog, Philip Rosenstein - Friday, May 19, 2017
While the TV industry as a whole has moved to embrace automatio ...
- CW Unveils New 'Dynasty,' Pitches Appeal To Young Viewers
Television News Daily, Adam Buckman - Thursday, May 18, 2017
The network announced it will move a number of its current sho ...
- Broadcast TV Maintains Media Dominance
Television News Daily, Wayne Friedman - Thursday, May 18, 2017
Despite some small declines, national TV networks still have a dominating rea ...
- News Roundup: Pay TV Still Thrives, comScore To Measure OTT Viewing
TV Everywhere, Wayne Friedman - Friday, May 19, 2017
Here's a round-up of recent news in the TV Everywhere space, cull ...
- Brand Safety Arrives for TV Nets, Not Their Digital Video Platforms
TV Watch, Wayne Friedman - Friday, May 19, 2017
Lots of talk about brand safety concerns of nontraditional big media digit ...
- Upfront Reflections II: In Era Of Massive Change, Networks Still Do Schedules
TVBlog, Adam Buckman - Friday, May 19, 2017
At this week's upfronts, changes to the TV business were described ...
- NBA Launches Spot Featuring The Legendary Dr. J
Marketing Daily, Tanya Gazdik - Wednesday, May 17, 2017
The 30-second spot from Translation premieres Wednesday night during the season fina ...
- Obit: Roger Ailes, Most Powerful Name In News, Dead At 77
MediaDailyNews, Joe Mandese - Thursday, May 18, 2017
Roger Ailes, a communications strategist who became one of the most powerf ...
- NEW! Dos Equis' 'Most Interesting Man' Is Original Wedding Crasher
Out to Launch, Amy Corr - Wednesday, May 17, 2017
Dos Equis launched its latest spot starring the new "Most Interesting M ...
- Vice Media, Telemundo Form Alliance To Reach Hispanic Market
Publishers Daily, Sara Guaglione - Wednesday, May 17, 2017
Spanish-language television network Telemundo and Vice Media, a publishing and video sit ...
- Sling TV Teams With SpotX To Deliver Real-Time Biddable Ads
Television News Daily, Wayne Friedman - Wednesday, May 17, 2017
Joining the list of TV platforms looking to meet marketers' demands f ...
- Turner Continues Transformation Push From Reruns To Originals
Television News Daily, Adam Buckman - Wednesday, May 17, 2017
This upfront season, the Turner group is promising advertisers an environment characteriz ...
- Media Stocks Dip Amidst Political Turmoil
Television News Daily, Wayne Friedman - Wednesday, May 17, 2017
On Wednesday, the Dow Jones U.S. Broadcasting & Entertainment Index and t ...
- CBS Touts Strong Viewership, Custom Data, 8 New Shows
Television News Daily, Wayne Friedman - Wednesday, May 17, 2017
One major reason that TV advertisers keep coming back to traditional line ...
- Will Upfront Get A New Premium Moniker?
TV Watch, Wayne Friedman - Thursday, May 18, 2017
NewFront promoters found a way to distinguish themselves over the last f ...
- Upfront Reflections: If Only TV Was As Exciting As Networks Say It Is
TVBlog, Adam Buckman - Thursday, May 18, 2017
The moments the networks mine for their clip reels are just th ...
- Why TV's Upfront May Not Be Doomed
Online Spin, Cory Treffiletti - Tuesday, May 16, 2017
What's the role of the television upfronts? I know the old answ ...
- NEW! Would You Put Spray Cheese On Steak? Toyo Tires Wants To Know
Out to Launch, Amy Corr - Tuesday, May 16, 2017
A travel agency for kids. Chipotle gets real. Let's launch! ...
- Chipotle Video Series Gets 'Real' With Comedians
Out to Launch, Amy Corr - Wednesday, May 17, 2017
Chipotle is "
As Real As It Gets" in a series ...
- Family Sees 'America' In Ad For Volkswagen Atlas
Out to Launch, Amy Corr - Wednesday, May 17, 2017
The Volkswagen Atlas is the brand's first family-sized SUV built in Americ ...