- Fox's Marchese: Can You Hear Me Now? -- Gets Upfront Attention With, Well, Attention
MediaDailyNews, Joe Mandese - Tuesday, May 16, 2017
Just three days into his new job as president of advertising sal ...
- NEW! Poett Fragrance Leads Lost Dog Back 'Home'
Out to Launch, Amy Corr - Monday, May 15, 2017
Poett, a fabric perfume under the Clorox umbrella, launched "
Home," ...
- Kaltura Partners With Streamlyzer On Real-time Intelligence For TV Platform
Real-Time Daily, Tobi Elkin - Tuesday, May 16, 2017
Video technology firm Kaltura said it partnered with analytics provider Streamlyzer ...
- Fox Upfront Offers Alternative Metrics, 4 New Dramas, 2 Comedies
Television News Daily, Wayne Friedman - Monday, May 15, 2017
Heading into the upfront advertising period, Fox still struggles with a n ...
- NBCUniversal Touts Brand Safety, Metrics
Television News Daily, Wayne Friedman - Monday, May 15, 2017
During Monday's upfront presentation, NBCUniversal's Linda Yaccarino made a strong case f ...
- Fox Strikes Moat Video Measurement Deal
Television News Daily, Wayne Friedman - Monday, May 15, 2017
Joe Marchese, president of advertising revenue for Fox Networks Group, said bo ...
- Holding Back TV News? Not For Sweeps Or Main Newscasts
TV Watch, Wayne Friedman - Tuesday, May 16, 2017
Media viewers shouldn't be teasing into waiting for those big TV ne ...
- Is New 'Twin Peaks' A Stinker? Showtime Won't Let Critics See It
TVBlog, Adam Buckman - Tuesday, May 16, 2017
In a very conspicuous break with tradition, Showtime is keeping the l ...
- A Modest Proposal
Garfield at Large, Bob Garfield - Monday, May 15, 2017
Amid steep audience declines, prime-time shows that were deemed ratings failures ...
- Over-The-Top, Ad-Supported Tubi TV Closes New Round On Eve Of Upfront
MediaDailyNews, Joe Mandese - Monday, May 15, 2017
Streaming service Tubi TV last week closed a $20 million round ...
- Group Nine To Launch New Verticals, Video Series
Publishers Daily, Sara Guaglione - Friday, May 12, 2017
Group Nine announced expansions to its four brands Thrillist, NowThis, The Do ...
- Trump's Travails Deliver Record Highs For TV Views, Ad Revs
Television News Daily, Wayne Friedman - Friday, May 12, 2017
TV news networks continue to rack up big advertising dollars and viewersh ...
- ESPN Loses Subs, Republican Viewers Too
Television News Daily, Wayne Friedman - Friday, May 12, 2017
Looking at all the markets, 34 of the 43 showed that t ...
- Trump '100 Day' Ad A Lesson in Grandstanding
TV Watch, Wayne Friedman - Monday, May 15, 2017
Of the intended $1.5 million media buy, the campaign only spent $116,7 ...
- Scenery-Chewing Canine Steals Show In 'Downward Dog' On ABC
TVBlog, Adam Buckman - Monday, May 15, 2017
ABC has a comedy series premiering this week about a talking d ...
- Amazon Prime Finally Coming To Apple TV
Around the Net in Video, Gavin O'Malley - Friday, May 12, 2017
Apple finally plans to add Amazon’s Prime video app to Apple T ...
- NHL Highlights Stanley Cup History
Marketing Daily, Tanya Gazdik - Thursday, May 11, 2017
The spot "focuses on a revered tradition that is unique and deep ...
- Fox Touts Modest Ad Sales Gains, Stock Price Sinks
Television News Daily, Wayne Friedman - Thursday, May 11, 2017
While the Super Bowl delivered in gross ad revenues, entertainment advertising revenu ...
- Univision Ad Revs Dip, Expands Digital
Television News Daily, Wayne Friedman - Thursday, May 11, 2017
Company-wide advertising revenue -- TV and radio -- dropped to $395 milli ...
- comScore To Measure OTT Viewing
Television News Daily, Wayne Friedman - Thursday, May 11, 2017
The new viewing metric for over-the-top content, coming from comScore, will measu ...
- Traditional TV This Upfront: We Got Big Data, Too
TV Watch, Wayne Friedman - Friday, May 12, 2017
All marketers won't agree on the mix of media -- traditional a ...
- We Support Steve Harvey In Absurd 'Memo-gate' Scandal
TVBlog, Adam Buckman - Friday, May 12, 2017
Steve Harvey is a very busy man -- a performer begging f ...
- New York Life Enlists Mambo Maven Lou Bega
Marketing Daily, Tanya Gazdik - Thursday, May 11, 2017
The premise of the spot, created by Anomaly, is that having ...
- Health Care Exploited By Republicans, Democrats In Pre-2018 Ad Blitz
Marketing Politics Daily, Philip Rosenstein - Thursday, May 11, 2017
The passage of the American Health Care Act (AHCA) through the U. ...
- Unpacking Omar Sheikh's $100B Call On Future Of Data-Targeted TV Ads
Online Spin, Dave Morgan - Thursday, May 11, 2017
Two weeks ago, Credit Suisse's Omar Sheikh, one of the top med ...
- NEW! Vets Fight Hate One Negative Tweet At A Time
Out to Launch, Amy Corr - Wednesday, May 10, 2017
Hateful language runs rampant online; Vets Fight Hate is combating anti-immigrant statemen ...
- Fox Promotes Marchese To President, Advertising Revenue
Television News Daily, Wayne Friedman - Wednesday, May 10, 2017
Marchese will oversee linear and nonlinear sales, advertising research and advanced ...
- Cord-Cutting? Pay TV Business Mostly Unchanged
Television News Daily, Wayne Friedman - Wednesday, May 10, 2017
A new study says 88% of viewers with broadband have a p ...
- TV May Mean Fewer Commercials, Less Ad Talk
TV Watch, Wayne Friedman - Thursday, May 11, 2017
Cable networks, such as Turner's TNT and truTV, some Viacom networks, ha ...
- Lotsa Showmanship And Lotsa BS: It's Upfront Week In The TV Biz
TVBlog, Adam Buckman - Thursday, May 11, 2017
The current season of upfront presentations in New York has been underw ...