- Political Advertising Is Boon For Meredith Earnings
Around the Net In Marketing Politics, Philip Rosenstein - Friday, October 28, 2016
Political spending increased from $14 to $16 million for Meredith Corp.’s ...
- Facebook Helps TV Ads Reach An Additional 5% Of The Population Ignored By The Average Campaign
Around the Net in Real-Time, Tobi Elkin - Friday, October 28, 2016
Facebook published research that promotes its ability to ensure campaigns reach ...
- PlayStation Vue Comes To Android TV
Around the Net in Video, Gavin O'Malley - Friday, October 28, 2016
Sony’s TV streaming service PlayStation Vue is launching on Android TV, th ...
- Let's Send The Trivago Guy Packing
Mad Blog, - Friday, October 28, 2016
Did you ever consider how much viewers, now stuck observing the fin ...
- Nissan Ties Rogue Campaign To Star Wars
Marketing Daily, Tanya Gazdik - Thursday, October 27, 2016
"How can a company go wrong riding the coattails of Star War ...
- Local Ads Up Single Digits In 2017, Digital Gains Sharper
MediaDailyNews, Wayne Friedman - Thursday, October 27, 2016
Media researcher BIA/Kelsey says overall local media advertising will grow 2.4% ...
- 'Economist' Kicks Off DRTV Campaign In U.S.
Publishers Daily, Sara Guaglione - Thursday, October 27, 2016
"The Economist" is tackling the U.S. market with a new direct-response televisi ...
- Turner Sports, Google Create, Post Video Ads During Game
Television News Daily, Laurie Sullivan - Thursday, October 27, 2016
Turner Sports and Google have teamed to create in-the-moment video ads ...
- Stirring A Sonic Boom: Branded Entertainment Deal With Kellie Pickler
Television News Daily, Wayne Friedman - Thursday, October 27, 2016
CMT with its second-year show, "I Love Kellie Pickler," featuring former "Americ ...
- Trumping A TV Network: Self-promotion Would Be Trump's Biggest Ad Category
TV Watch, Wayne Friedman - Friday, October 28, 2016
Running on Facebook Live, the Trump Tower Live efforts appear to foc ...
- Ambitious A&E Show Will Air 'Live' Police From Six Locales
TVBlog, Adam Buckman - Friday, October 28, 2016
An array of portable and "fixed" camera equipment is making it possib ...
- NBA Sponsors Prep Activations
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2016
New Era, Mountain Dew, Kia and American Express are among the bran ...
- Video Marketers Must Capture Consumers' Shift To Interactivity
Real-Time Daily, Philip Rosenstein - Thursday, October 27, 2016
Viewership is down for the NFL so far this year, it w ...
- VOD Watchers View TV Shows Longer
Television News Daily, Wayne Friedman - Wednesday, October 26, 2016
The Video Advertising Bureau says people who access video-on-demand through pay ...
- NBCU Posts Strong Q3 Results Due To Summer Olympics
Television News Daily, Wayne Friedman - Wednesday, October 26, 2016
Broadcast TV business overall grew 56.6% during the period to $3.1 billio ...
- Bienvenue Au Canada
Television News Daily, Vanessa Benfield - Thursday, October 27, 2016
There are subtle and not-so-subtle differences inherent to the Canadian media landscap ...
- NFL Down In Ratings, Other Sports Vary
TV Watch, Wayne Friedman - Thursday, October 27, 2016
TV executives are still scratching their heads over 15% average declines acro ...
- CBS Bellies Up To The Genius Bar For Another Round
TVBlog, Adam Buckman - Thursday, October 27, 2016
In this new dramatic series titled "Pure Genius," a "Silicon Valley te ...
- Political Ads Found To Suppress Effectiveness of Brand Advertising
MAD, Steve McClellan - Tuesday, October 25, 2016
The research, from J. Walter Thompson and Forethought, found that brand advertisi ...
- First 'Most Interesting Man' TV Spot Tweaks Formula
Marketing Daily, Karlene Lukovitz - Tuesday, October 25, 2016
The intention of reaching out to the growing Hispanic consumer base ...
- Roku, comScore To Deliver Video Ad Measurement Based On vCE
MediaDailyNews, Laurie Sullivan - Wednesday, October 26, 2016
Roku will become the first streaming platform to enable syndicated measurement ...
- Streaming Content Soars: TV Sets Remain Top Device
MediaDailyNews, Joe Mandese - Wednesday, October 26, 2016
Streaming of TV and video content continues to rise. While conventional ...
- Univision Pushes Back On Fusion Joining WGA Union
Publishers Daily, Sara Guaglione - Tuesday, October 25, 2016
Univision executives warned employees at Fusion offices in New York, Miami, Oakla ...
- Programmatic TV Prospects Appear Better With Proposed AT&T/Time Warner Tie-up
RTBlog, Tobi Elkin - Wednesday, October 26, 2016
Demand-side platforms are coming to the table with real budget for programmat ...
- Nielsen Registers Weak 3Q Financials, Lower Marketing Biz Blamed
Television News Daily, Wayne Friedman - Tuesday, October 25, 2016
Nielsen posted weaker-than-expected quarterly business due to lower revenues from its retail/marketi ...
- AT&T Announces DirecTV Now Launch, Price
Television News Daily, Wayne Friedman - Tuesday, October 25, 2016
On the heels of its big announcement to buy Time Warner, AT& ...
- The Impact Of Binge-Watching
TV Everywhere, Steve Sternberg - Wednesday, October 26, 2016
What do "The Big Bang Theory," "Family Guy," "The Walking Dead," a ...
- Better Health Care TV Ads? Finding Fun, New Consumer Targets
TV Watch, Wayne Friedman - Wednesday, October 26, 2016
Health-care insurers need to start TV advertising with some frank talk, n ...
- Thanks To Its Merciless Abuse Of Millennials, CBS Sitcom Is Fall's Best New Show
TVBlog, Adam Buckman - Wednesday, October 26, 2016
Instead of slavishly catering to Millennials like every other sector of t ...
- Culture Secretary Signals Alarm At Gambling Advertising
Around the Net In MAD London, Sean Hargrave - Tuesday, October 25, 2016
Culture secretary Karen Bradley says she wants to investigate the effect ...