- Viacom Taps Bakish As Acting President/CEO
Television News Daily, Wayne Friedman - Monday, October 31, 2016
As a part of an overall restructuring, Viacom has announced company 20-ye ...
- "Promoted Stories"? Perhaps Not On Traditional TV News Sites
TV Watch, Wayne Friedman - Tuesday, November 1, 2016
Stories with titles such as "You'll never believe what this celebrity loo ...
- What Are The Reasons For NFL Ratings Declines? Take Your Pick
TVBlog, Adam Buckman - Tuesday, November 1, 2016
A number of commentators have weighed in over the last few wee ...
- Kia Launches NBA-Themed Campaign
Marketing Daily, Tanya Gazdik - Saturday, October 29, 2016
The NBA is more popular than ever, and its "diverse and tech-sav ...
- DPAA's Barry Frey Makes Case For Digital Media
MediaDailyNews, Adam Buckman - Friday, October 28, 2016
Barry Frey described home-based video media as "yesterday's business" with its viewersh ...
- Nielsen Pulls November Cable Estimates, Cites Potential 'Issue'
MediaDailyNews, Joe Mandese - Monday, October 31, 2016
Nielsen this weekend disclosed a potential problem affecting its national TV ratin ...
- 'Stranger Things' Happening Through Google Allo
Mobile Marketing Daily, Laurie Sullivan - Friday, October 28, 2016
Google's Allo messaging app will send people on a "Stranger Things' scaveng ...
- Media Deals Slow In 3Q; Economic Uncertainties To Blame
Television News Daily, Wayne Friedman - Friday, October 28, 2016
The number of deals in the third quarter of 2016 dropped 2 ...
- TV Network Ads Down 6%; NFL 30-Second Pricing Rises
Television News Daily, Wayne Friedman - Friday, October 28, 2016
The average unit cost across four major broadcast networks -- ABC, NB ...
- Earned Media Out Of Gas, Trump Now Spends Big On TV
TV Watch, Wayne Friedman - Monday, October 31, 2016
Just weeks before the election, Donald Trump is now outspending Hillary Clint ...
- National Geographic's Week Of Living Fabulously
TVBlog, Adam Buckman - Monday, October 31, 2016
The first story out of last week's barnstorming of New York Ci ...
- Trump Claims Releasing 'Access Hollywood' Tape Was Illegal
Around the Net In Marketing Politics, Philip Rosenstein - Friday, October 28, 2016
Questions raised from the ‘Access Hollywood’ tape in which Trump boasts abo ...
- Political Advertising Is Boon For Meredith Earnings
Around the Net In Marketing Politics, Philip Rosenstein - Friday, October 28, 2016
Political spending increased from $14 to $16 million for Meredith Corp.’s ...
- Facebook Helps TV Ads Reach An Additional 5% Of The Population Ignored By The Average Campaign
Around the Net in Real-Time, Tobi Elkin - Friday, October 28, 2016
Facebook published research that promotes its ability to ensure campaigns reach ...
- PlayStation Vue Comes To Android TV
Around the Net in Video, Gavin O'Malley - Friday, October 28, 2016
Sony’s TV streaming service PlayStation Vue is launching on Android TV, th ...
- Let's Send The Trivago Guy Packing
Mad Blog, - Friday, October 28, 2016
Did you ever consider how much viewers, now stuck observing the fin ...
- Nissan Ties Rogue Campaign To Star Wars
Marketing Daily, Tanya Gazdik - Thursday, October 27, 2016
"How can a company go wrong riding the coattails of Star War ...
- Local Ads Up Single Digits In 2017, Digital Gains Sharper
MediaDailyNews, Wayne Friedman - Thursday, October 27, 2016
Media researcher BIA/Kelsey says overall local media advertising will grow 2.4% ...
- 'Economist' Kicks Off DRTV Campaign In U.S.
Publishers Daily, Sara Guaglione - Thursday, October 27, 2016
"The Economist" is tackling the U.S. market with a new direct-response televisi ...
- Turner Sports, Google Create, Post Video Ads During Game
Television News Daily, Laurie Sullivan - Thursday, October 27, 2016
Turner Sports and Google have teamed to create in-the-moment video ads ...
- Stirring A Sonic Boom: Branded Entertainment Deal With Kellie Pickler
Television News Daily, Wayne Friedman - Thursday, October 27, 2016
CMT with its second-year show, "I Love Kellie Pickler," featuring former "Americ ...
- Trumping A TV Network: Self-promotion Would Be Trump's Biggest Ad Category
TV Watch, Wayne Friedman - Friday, October 28, 2016
Running on Facebook Live, the Trump Tower Live efforts appear to foc ...
- Ambitious A&E Show Will Air 'Live' Police From Six Locales
TVBlog, Adam Buckman - Friday, October 28, 2016
An array of portable and "fixed" camera equipment is making it possib ...
- NBA Sponsors Prep Activations
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2016
New Era, Mountain Dew, Kia and American Express are among the bran ...
- Video Marketers Must Capture Consumers' Shift To Interactivity
Real-Time Daily, Philip Rosenstein - Thursday, October 27, 2016
Viewership is down for the NFL so far this year, it w ...
- VOD Watchers View TV Shows Longer
Television News Daily, Wayne Friedman - Wednesday, October 26, 2016
The Video Advertising Bureau says people who access video-on-demand through pay ...
- NBCU Posts Strong Q3 Results Due To Summer Olympics
Television News Daily, Wayne Friedman - Wednesday, October 26, 2016
Broadcast TV business overall grew 56.6% during the period to $3.1 billio ...
- Bienvenue Au Canada
Television News Daily, Vanessa Benfield - Thursday, October 27, 2016
There are subtle and not-so-subtle differences inherent to the Canadian media landscap ...
- NFL Down In Ratings, Other Sports Vary
TV Watch, Wayne Friedman - Thursday, October 27, 2016
TV executives are still scratching their heads over 15% average declines acro ...
- CBS Bellies Up To The Genius Bar For Another Round
TVBlog, Adam Buckman - Thursday, October 27, 2016
In this new dramatic series titled "Pure Genius," a "Silicon Valley te ...