- Political Ads Found To Suppress Effectiveness of Brand Advertising
MAD, Steve McClellan - Tuesday, October 25, 2016
The research, from J. Walter Thompson and Forethought, found that brand advertisi ...
- First 'Most Interesting Man' TV Spot Tweaks Formula
Marketing Daily, Karlene Lukovitz - Tuesday, October 25, 2016
The intention of reaching out to the growing Hispanic consumer base ...
- Roku, comScore To Deliver Video Ad Measurement Based On vCE
MediaDailyNews, Laurie Sullivan - Wednesday, October 26, 2016
Roku will become the first streaming platform to enable syndicated measurement ...
- Streaming Content Soars: TV Sets Remain Top Device
MediaDailyNews, Joe Mandese - Wednesday, October 26, 2016
Streaming of TV and video content continues to rise. While conventional ...
- Univision Pushes Back On Fusion Joining WGA Union
Publishers Daily, Sara Guaglione - Tuesday, October 25, 2016
Univision executives warned employees at Fusion offices in New York, Miami, Oakla ...
- Programmatic TV Prospects Appear Better With Proposed AT&T/Time Warner Tie-up
RTBlog, Tobi Elkin - Wednesday, October 26, 2016
Demand-side platforms are coming to the table with real budget for programmat ...
- Nielsen Registers Weak 3Q Financials, Lower Marketing Biz Blamed
Television News Daily, Wayne Friedman - Tuesday, October 25, 2016
Nielsen posted weaker-than-expected quarterly business due to lower revenues from its retail/marketi ...
- AT&T Announces DirecTV Now Launch, Price
Television News Daily, Wayne Friedman - Tuesday, October 25, 2016
On the heels of its big announcement to buy Time Warner, AT& ...
- The Impact Of Binge-Watching
TV Everywhere, Steve Sternberg - Wednesday, October 26, 2016
What do "The Big Bang Theory," "Family Guy," "The Walking Dead," a ...
- Better Health Care TV Ads? Finding Fun, New Consumer Targets
TV Watch, Wayne Friedman - Wednesday, October 26, 2016
Health-care insurers need to start TV advertising with some frank talk, n ...
- Thanks To Its Merciless Abuse Of Millennials, CBS Sitcom Is Fall's Best New Show
TVBlog, Adam Buckman - Wednesday, October 26, 2016
Instead of slavishly catering to Millennials like every other sector of t ...
- Culture Secretary Signals Alarm At Gambling Advertising
Around the Net In MAD London, Sean Hargrave - Tuesday, October 25, 2016
Culture secretary Karen Bradley says she wants to investigate the effect ...
- Nielsen Unveils 'National' Out-Of-Home TV Service Based On 44 Markets
MediaDailyNews, Joe Mandese - Monday, October 24, 2016
Weeks after unveiling a plan to introduce out-of-home measurement of television viewi ...
- National TV Prices Firm Up In September: Cable Gains, Broadcast Erodes
MediaDailyNews, Joe Mandese - Monday, October 24, 2016
The national TV advertising marketplace firmed up in September, following a histor ...
- CW's Seed Will Showcase 'Tough Mudder'
Online Video Daily, P.J. Bednarski - Tuesday, October 25, 2016
The CW ordered a new reality series from Tough Mudder, the na ...
- Early AT&T/Time Warner Merger Reports See Trouble Ahead
Television News Daily, Wayne Friedman - Monday, October 24, 2016
Wall Street investors aren't so sure the nearly $85.4 billion deal th ...
- McCarthy Promoted To President, MTV, WH1, Logo
Television News Daily, Wayne Friedman - Monday, October 24, 2016
Chris McCarthy has been promoted to a new position -- president ...
- Alive And Still Kicking: Norman Lear On 'American Masters'
TVBlog, Adam Buckman - Tuesday, October 25, 2016
A year ago, when Norman Lear published his memoir, suddenly he w ...
- UPDATE: Far From Netflix, But Amazon On A Roll
VidBlog, P.J. Bednarski - Tuesday, October 25, 2016
Amzon's streaming video service is growing faster than predicted. But with 1 ...
- AT&T Marketing Practices Part II: Zeroing In
Garfield at Large, Bob Garfield - Monday, October 24, 2016
If you are one of the handful of Americans who still watch ...
- TV Buyers Care More About Price, Size Than Brand
Marketing Daily, Aaron Baar - Wednesday, October 19, 2016
Although tv makers are putting great effort behind building their brands a ...
- AT&T, Time Warner To Merge Into New Media Behemoth
MediaDailyNews, Joe Mandese - Saturday, October 22, 2016
More than 30 years after federal regulators broke up AT&T's monopoly ...
- The Politicalization Of Television
MediaDailyNews, Gary Holmes - Monday, October 24, 2016
There was a time when television was a unifying force in th ...
- HBO Now May Not Survive AT&T-Time Warner Merger, Lawmaker Warns
PolicyBlog, Wendy Davis - Monday, October 24, 2016
AT&T's planned merger with Time Warner "would create a mega media conglomera ...
- TV Ad Spending Slips In September; Overall Media Spend Higher
Television News Daily, Wayne Friedman - Friday, October 21, 2016
Overall media spending for September grew 4%, with digital media rising, pa ...
- Brands See Horror With 'Rocky Horror Picture Show'
Television News Daily, Larissa Faw - Friday, October 21, 2016
Fox's "Rocky Horror Picture Show" did not catch fire among viewers ...
- National TV NFL Advertising Sales Slightly Higher
Television News Daily, Wayne Friedman - Friday, October 21, 2016
Although NFL TV programming is still suffering in ratings -- down doub ...
- What New FCC Restrictions Would An AT&T/Time Warner Deal Have?
TV Watch, Wayne Friedman - Monday, October 24, 2016
The lure of big content is evident: AT&T grabbing big cable networ ...
- Network With A Plan: CBS Monday Sitcoms Are Nearly Identical
TVBlog, Adam Buckman - Monday, October 24, 2016
CBS is hatching a new strategy to create cohesion on its Mond ...
- LiveStream Floats The Next Big Thing
VidBlog, P.J. Bednarski - Monday, October 24, 2016
It's what's up front that counts. Now, there's a LiveFronts event ...