- Weather Channels Its Inner Nerd: Uses Science To Attract Viewers, Brands Too
MediaPost Weekend, Wayne Friedman - Saturday, October 22, 2016
Weather isn't just about life-and-death events: tornados, hurricanes, floods, etc. Increasingly, it ...
- Is NBCUniversal Putting Another $200M Into Buzzfeed?
Around the Net In Publishing, Gavin O'Malley - Friday, October 21, 2016
NBCUniversal is reportedly planning to invest another $200 million into Buzzfeed, ...
- 2 Billion Home Networked Consumer Entertainment Devices Expected By 2019
Connected Thinking, Chuck Martin - Friday, October 21, 2016
A billion here, a billion there. The number of Internet-connected devices continu ...
- Nasty Men, Napping Women
Mad Blog, - Friday, October 21, 2016
Though Donald Trump has repeatedly and publicly spurned the idea of "deba ...
- The Royals' Queen Helena Finds Joy In Our Electoral Misery
Marketing Daily, Aaron Baar - Thursday, October 20, 2016
In advance of the new season of its show "The Royals," ...
- Post-Olympic Hangover, Top Ad Spenders Decline In September
MediaDailyNews, Joe Mandese - Friday, October 21, 2016
The U.S. advertising marketplace grew only modestly in September -- which nonethele ...
- NEW! Guns Don't Kill People, Toddlers Do, Says The Brady Campaign
Out to Launch, Amy Corr - Thursday, October 20, 2016
The Brady Campaign to Prevent Gun Violence launched an eye-opening PSA th ...
- Teads Enables Advertisers To Turn TV Creative Into Vertical Video For Mobile
Real-Time Daily, Tobi Elkin - Friday, October 21, 2016
Outstream video provider Teads is now offering vertical video with a 360-degr ...
- Third-Quarter TV Ad Ratings Sink
Television News Daily, Wayne Friedman - Thursday, October 20, 2016
Even with the airing of the Rio Olympics, commercial TV ratings ...
- Third Presidential TV Debate Lures 71M Viewers
Television News Daily, Wayne Friedman - Thursday, October 20, 2016
The latest presidential debate shows a slight uptick from the second deba ...
- Is AT&T Mulling A Time Warner Merger?
Television News Daily, Wayne Friedman - Thursday, October 20, 2016
In keeping with its promise to pursue TV-movie content producers, AT&T h ...
- Political Voters Split Along Brand Preference Lines
TV Watch, Wayne Friedman - Friday, October 21, 2016
Only two of the top 10 consumers media brands got high mar ...
- Sundance Finds Clever Way To Position Five TV Classics
TVBlog, Adam Buckman - Friday, October 21, 2016
The Sundance channel has come up with a novel way to promo ...
- Brexit Fears Could Lead To TV Ad Slump
Around the Net In MAD London, Sean Hargrave - Thursday, October 20, 2016
Before the UK vote to leave the European Union in the summe ...
- Optimedia's Musi: Video Measurement Falling Further Behind Accelerating Viewing Changes
MAD, Steve McClellan - Wednesday, October 19, 2016
George Musi, svp and head of analytics and insights at the Public ...
- Publicis Media Does Not Want Another Walled Garden
MAD, Larissa Faw - Wednesday, October 19, 2016
The industry has not seen the full fallout from Facebook's misattributing viewi ...
- Videology Releases New Installment Of Series On Advanced Linear TV Advertising
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
Videology, a provider of software for converged TV and video advertising, h ...
- Google Pulls Online, Offline Survey Data Into Analytics 360
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2016
Google has offered a survey product since 2012, but the latest versi ...
- Millennials Would Pay For Better TV Program Search
Television News Daily, Wayne Friedman - Wednesday, October 19, 2016
Millennials -- those born between 1981 and 1995 -- spend 32 minut ...
- Google Starts New TV Service Unplugged, CBS Signs On
Television News Daily, Wayne Friedman - Wednesday, October 19, 2016
Google is starting up a new cost-conscious TV service -- a "skinn ...
- NFL TV Ratings Down Double Digits, Total TV Up
Television News Daily, Wayne Friedman - Wednesday, October 19, 2016
Total TV consumption -- looking at viewers 2+ -- is up 2.2 ...
- 2016: The Year OTT Video Won Over Sports TV
Television News Daily, Craig Barberich - Thursday, October 20, 2016
Sport channels are the biggest drivers of television revenue. And with spor ...
- Your Media, Voting Machines And Swamp Are Rigged. Rig Up a Funny-Looking TV New Net
TV Watch, Wayne Friedman - Thursday, October 20, 2016
Maybe if one presidential candidate owns and designs a TV news networ ...
- Uncivil Warriors: Final Debate Was A Frosty Face-Off
TVBlog, Adam Buckman - Thursday, October 20, 2016
Clearly, civility has taken a holiday -- perhaps permanently -- when ...
- Let The Skinny Wars Commence!
VidBlog, P.J. Bednarski - Thursday, October 20, 2016
By next year, consumers will have their choice of Web-delivered TV service ...
- Walmart Expands Vudu, Free Ad-Supported Movie Service
MediaDailyNews, Wayne Friedman - Tuesday, October 18, 2016
Walmart is expanding Vudu, its on-demand movie video service, to now inclu ...
- Honda Builds Crowdsourced 'Dream Track'
Out to Launch, Amy Corr - Wednesday, October 19, 2016
Honda reached out to fans on social media, wanting to know wh ...
- The Honest Company Creates Line Of Election-Themed Diapers
Out to Launch, Amy Corr - Wednesday, October 19, 2016
Do these come in adult sizes? The Honest Company launched a li ...
- SpotX Partners With BrightLine To Automate Interactive Video Ad Sales For Connected TV
Real-Time Daily, Tobi Elkin - Wednesday, October 19, 2016
Video inventory management platform SpotX, and BrightLine, a provider of advanced ...
- C3 Impressions Grow, Ad Loads Rise
Television News Daily, Wayne Friedman - Tuesday, October 18, 2016
C3 impressions among 18-49 viewers grew 3.2% in the third quarter ...