- Fast Maturing OTT Big Data -- And How To Use It
TV Watch, Wayne Friedman - Tuesday, October 18, 2016
YouTube Red wants to be "uniquely" YouTube. But what is that exactl ...
- Despite One Critic's Pans, Three CBS Shows Are Doing Fine
TVBlog, Adam Buckman - Tuesday, October 18, 2016
A TV critic railed against three new CBS shows, but the viewi ...
- Video Streaming Startup Pluto TV Gets $30M
Around the Net in Video, Gavin O'Malley - Monday, October 17, 2016
Video streaming startup Pluto TV just has raised $30 million at ...
- Prudential Supports PGIM With Campaign
Marketing Daily, Tanya Gazdik - Sunday, October 16, 2016
The campaign, which includes TV and print, highlights PGIM's focus on "deliveri ...
- This TV Season, Second-Screeners Seem Chattier Than Ever
MoBlog, Gavin O'Malley - Monday, October 17, 2016
Smartphones in hand (where else would they be?!), TV watchers have nev ...
- NEW! Bacardi To Partygoers: 'Carpe Noctem'
Out to Launch, Amy Corr - Friday, October 14, 2016
There are those who seize the day, and those who "Carpe Noctem ...
- Advocates Press FCC To 'Unlock' Cable Boxes, Pass Privacy Rules
PolicyBlog, Wendy Davis - Monday, October 17, 2016
The FCC should move forward as soon as possible with an ambitio ...
- Addressable: Watch The TV Program Ad, Watch The TV Show
Show Daily, Wayne Friedman - Monday, October 17, 2016
Addressable TV efforts offer plenty of hope to marketers, and the pro ...
- AmEx, NBC Deal Means More Content, Fewer Ads For 'Today'
Television News Daily, Wayne Friedman - Friday, October 14, 2016
NBC says the marketing push will include 27 minutes of programming. Th ...
- VAB: Nearly 60% Of Voters Persuaded By TV Ads Close To Election
Television News Daily, Wayne Friedman - Friday, October 14, 2016
TV remains the primary influencer when it comes to undecided national vote ...
- Addressable: Watch The TV Program Ad, Watch The TV Show
Television News Daily, Wayne Friedman - Tuesday, October 18, 2016
Addressable TV efforts offer plenty of hope to marketers, and the pro ...
- Digital Video Players Up The 'Premium Video' Game
TV Watch, Wayne Friedman - Monday, October 17, 2016
Both Facebook and Twitter want to offer up better quality live programmi ...
- In Presidential Puppet Campaign, The Media Pulls The Strings
TVBlog, Adam Buckman - Monday, October 17, 2016
The media has hijacked the presidential campaign. Which media? TV, talk-radio, t ...
- Time Taps VR For Everest Documentary
Around the Net in IoT, Chuck Martin - Friday, October 14, 2016
Time, Inc. is making waves in the world of virtual reality wi ...
- Facebook Adds Content To Apple TV, Google Chromecast
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, October 14, 2016
Consumers can stream Facebook video content through Apple TV and Google Chromeca ...
- Facebook Adds Content To Apple TV, Google Chromecast
Around the Net in Video, Gavin O'Malley - Friday, October 14, 2016
Consumers can you can stream Facebook video content through Apple TV a ...
- 40% Own A Smart TV, 35% Still Have A VCR
Connected Thinking, Chuck Martin - Thursday, October 13, 2016
One of the more significant connected devices in the home may ...
- Failed, Female & Fallen: Trump's 'Dangerous' Commercial
Mad Blog, - Friday, October 14, 2016
"Why is Trump running commercials on CNN?" a friend asked me ...
- Ford Focuses On Breast Cancer Awareness
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2016
"With all eyes on Sunday football, we have the unique opportunity ...
- Slowdown In Internet Usage Could Change Digital Ad Strategy
MediaDailyNews, Wayne Friedman - Thursday, October 13, 2016
For the first time, total Internet users' minutes has slowed to single-dig ...
- Monetizing Live Streaming Is Tough For Publishers
Publishers Daily, Sara Guaglione - Thursday, October 13, 2016
Panelists at MediaPost's Publishing Insiders Summit discussed the challenge of monetizing li ...
- TV Station Groups Witness Stock Dip, Blame Lower Political Spend
Television News Daily, Wayne Friedman - Thursday, October 13, 2016
TV station groups witnessed notable stock-price declines on Thursday -- including Sincla ...
- Traditional Media Investments In Digital Media Rise
TV Watch, Wayne Friedman - Friday, October 14, 2016
Media companies continue to seek next-generation media efforts -- not only ...
- Nolte Is First-Rate Ex-Presidential Timber In 'Graves'
TVBlog, Adam Buckman - Friday, October 14, 2016
For this column I had a choice to write about "The Simpson ...
- Magna Upgrades U.S. Ad Revenue Forecast
MAD, Steve McClellan - Wednesday, October 12, 2016
Interpublic research arm Magna has upgraded its U.S. ad revenue forecast a ...
- Intel Taps Real-Life Experience With Michael Phelps In Ad Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, October 12, 2016
Intel signed on Michael Phelps for its latest integrated marketing campaign, alo ...
- More TV Homes Sign Onto Multiple SVOD Services
Television News Daily, Wayne Friedman - Wednesday, October 12, 2016
Increasingly, TV homes are signing onto multiple subscription video-on-demand services, "self-bundling" the ...
- Viewing Declines, But NBC Leads In 18-49; CBS Tops In Total Viewers
Television News Daily, Wayne Friedman - Wednesday, October 12, 2016
The early TV broadcast network ratings race is very similar to ...
- Are You Seeking Bargains Or Premium Play For Your TV Network?
TV Watch, Wayne Friedman - Thursday, October 13, 2016
While consumers continue to look for cheaper pay TV packages, basic cab ...
- No Room For Fun As USA Network Dreams Of Drama Glory
TVBlog, Adam Buckman - Thursday, October 13, 2016
"Falling Water" has nothing to do with the famous house in weste ...